Time Travel: 2014

It seems that the gameplay is too simple. Lin Hui uploaded "2048" to the AppStore through his personal developer account in less than half an hour, and it passed the game review.

This is much faster than the original review speed of "Life Restart Simulator"~

This is normal. After all, unlike "Life Restart Simulator" which comes with a lot of plot/topic events, "2048" is an extremely boring game.

It might be a bit too much to say it is extremely boring, but it can definitely be called a monotonous gameplay.

In fact, the popularity of the game Another Time and Space made Lin Hui, a player at the time, find it quite baffling.

But now things have changed, and Lin Hui's identity has also changed to that of a developer.

What he has to do at this point is to find ways to make this game popular.

However, I looked at the sporadic downloads that only appeared in the background of my personal developer account at this time.

Things seem a little difficult!

These sporadic downloads are completely different from the skyrocketing download volume in the early days of "Life Restart Simulator".

Lin Hui felt that he was too anxious to go online!

In another time and space, there is a reason why "2048" became so popular after it was launched.

The original author of 2048 first posted the game on GitHub, and only after it gained a certain amount of popularity did he push the game to the app store.

In other words, the original popularity of "2048" was largely due to the fact that the game had a considerable fan base before it was launched.

But in this time and space, Lin Hui didn't even have to cultivate a fan base of "2048" first. He went online without even asking anyone to try the game.

etc?

Try it out?

Lin Hui suddenly had an idea.

Although I didn’t find anyone to try it out before, it’s not too late to find someone to try it out now.

Isn't trial play "advertising"?

Who can I try with?

Lin Hui instantly had the answer in his mind:

Find self-media.

Although it was only 2014, Lin Hui knew that my country’s self-media was already quite mature at this time.

In 2009, the launch of the scarf took the lead in triggering the self-media trend on social platforms;

The birth of the WeChat public account in 2012 shows that self-media has begun to march towards the mobile terminal.

Not only that, from 2012 to 2014, a number of portals, videos, e-commerce platforms, etc. have become involved in self-media.

Although the overall situation of self-media at this time is not as good as that of later generations, it is not too inferior in terms of scale.

At least some of the current self-media that Lin Hui knows about has covered IT and the Internet, automobiles, digital technology, women's fashion, outdoor travel, popular information, food, home creativity, sports, movies, workplace and many other fields.

In this case, as long as the entry point is appropriate when looking for self-media for publicity, it can easily lead to a situation of 1+1\u003e2, and get twice the result with half the effort.

As for the self-media, if the price is sufficient, you can ask them to report according to Lin Hui's wishes.

The most important thing is to save money by using self-media for publicity.

Far from being as ugly as some self-media in later generations, the self-media at this time is relatively affordable.

Lin Hui is confident that it doesn't require much money to convince some self-media to report exactly according to Lin Hui's ideas.

In fact, the cost was much smaller than Lin Hui imagined.

In the process of seeking self-media publicity, Lin Hui met a woman named He Fei.

Her Yufei online promotion company alone has dozens of bib accounts with more than 300,000 fans.

Not to mention, according to He Fei, she has registered many accounts in Tianya, Maopu and several local forums. The total number of these accounts is about 500.

In addition, she also has more than 20 Penguin numbers, more than 30 Renren accounts and nearly 100 public accounts.

Hearing this, Lin Hui simply didn’t know what to say!

How can this be considered self-media?

They are simply the internet trolls of this era!

But no matter what, this is the kind of person Lin Hui is looking for at this time.

With the existence of this kind of online promotion company that integrates self-media resources, Lin Hui has saved himself a lot of trouble.

And the quotation obtained from He Fei:

Maintain top posts in large forums to increase attention and expand the attention of netizens. 600 replies are 550 yuan.

5 cents for every valid comment + retweet from a bib personal account.

Bib accounts with more than 500,000 fans will be charged 150 yuan for each retweet, 120 yuan for each retweet of 400,000 to 500,000 fans, 100 yuan for each retweet of 300,000 to 400,000 fans...

The price of soft articles published on public accounts ranges from 50 to 1,000.

These are far lower than Lin Hui’s psychological price.

However, He Fei was far more cautious than Lin Hui imagined and repeatedly confirmed the authenticity of the information Lin Hui needed to spread.

This is understandable, after all, the Internet is not a lawless place.

According to the new law - "If online defamatory information is forwarded more than 500 times, you will be held criminally responsible."

(ps:... Even so, there is still room for maneuver. Telling the truth selectively can sometimes have more serious consequences than telling lies directly)

As for how to confirm the authenticity of the information, Lin Hui naturally didn't ask much.

In this era of big data, everyone has their own way of information.

…

I have to say that He Fei is still very efficient as a professional.

After confirming the authenticity of the information provided by Lin Hui, Lin Hui proposed several promotion strategies in less than three minutes.

After Lin Hui learned about Yu Fei's reputation for online promotion through some means, it was pretty good.

Decisively, I came up with a package of "hot forum posts + scarf celebrity V promotion + soft articles" to try out the water first.

Lin Hui didn't just look for such wild ways.

He also chose Penguin advertising to accurately promote iOS users through Penguin and Penguin browser.

After that, I also bought a scarf and there was a hot search about "2048".

Lin Hui used these methods that were commonly used for software promotion in later generations.

Although the cost of online promotion in this era was not as high as in later generations, a series of promotion expenses still directly cost Lin Hui one million.

Seeing the balance turned into 7.8849 million, Lin Hui couldn't help but feel a little sad.

But there was nothing I could do, I couldn’t bear to let the child trap the wolf.

It is basically unrealistic to point out that "2048" will spontaneously form a topic like "Life Restart Simulator".

Not just "2048", in fact, it is difficult for most games to replicate the "zero publicity explosion" miracle achieved by "Life Restart Simulator".

The current situation may be better. In the next few years, the most difficult thing will not be making games.

But how to push the game in front of users!

How to push it to users?

There is no other way than throwing money.

As long as spending money has an effect, you have to spend it.

Lin Hui knew that as long as 2048 could generate early popularity, everything else would fall into place.

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