Tokyo Literary Godfather

"That's why NBC and Fanxing Channel put their main programs in this time slot. I finally understand now." The female host continued.

Dr. Imai said: "In fact, the reason why NBC's "My Ex-Husbands" and Fanxing TV's "Kyoto Lovers' Notes" are aired at this time is actually only one main purpose, and that is to snatch the September 9th TV show that Fukuyama TV has been cultivating. audience."

"Fukuyama TV has always had a nine-month plan, and it was Kei Fujiwara who proposed this plan. Cultivate the audience's habit of watching dramas, so that Fukuyama TV will be opened on time at nine o'clock every Sunday. This is what Fushan TV has always wanted to do. matter."

"Other TV stations do not allow such things to happen, so from the beginning of TTV to the current Fanxing Channel and NBC, they have also begun to put well-produced programs in this time slot, competing with Fushan TV for viewers."

"At the beginning, the ratings of "Gemini Detective" were not as good as "Homeless Children", so TTV lost to Fukuyama TV. Now, Fanxing TV and NBC have also begun to join forces to deal with Fukuyama TV. "Kyoto Lover's Notes " and "My Exes 2" will be aired soon, in order to grab the audience in the September 9th time period."

"So that's the case. I'm still wondering why those highly anticipated TV dramas are aired on Sundays. It turns out that there is such an inside story." The host nodded, "Then the three dramas that are about to be broadcast, you guys are more concerned about it." Which show do you want to watch?”

One of the female hosts crossed her fingers and put them to her cheeks, making a nympho-like gesture: "Of course it's the handsome Hoshino-kun's new drama."

"The first season of My Exes was great, so I will continue to watch the second season."

Dr. Imai said: "I think the professional drama "Naoki Hansawa" is very suitable for me. I will watch this drama on time."

At this time, the host suddenly thought of something, covered his mouth and said, "Oh, we are constantly advertising the programs of other TV stations on Dongdao TV, the director won't trouble us, will he?"

The female host also followed suit: "Oh, what should I do?"

"Forget it. In fact, about Mr. Fujiwara, there seems to be a lot of rumors about him in the circle...More exciting, after the advertisement, I will be right back."

…

This is just a talk show at ten o'clock in the evening on Dongdao TV. The style of the program is a group of people chatting about homework there. Dongdao TV does not participate in the ratings war, and has a relaxed mind. It completely analyzes the battle situation from the perspective of an outsider.

There are more and more people watching the excitement. Not long ago, one of the organizers of the Japanese TV drama life award was awarded. The TV magazine "Broadcasting Life" also made a reader survey report, listing dozens of major TV stations that will be broadcast in the spring. All dramas are listed, and readers are asked which drama they are more willing to watch.

The final survey results showed that the top three viewers' willingness to watch are "My Ex-Husbands", "Naoki Hansawa" and an inspirational drama from Fukuyama Station.

This inspirational drama is Yoko Matsuo's new drama. It is a self-produced drama by Fukuyamadai Production Bureau and will be broadcast on weekends. Because of the popularity accumulated by "Housekeeper Mita", this drama has gained a lot of expectations and attention less than a week after it was launched.

The much-watched "Kyoto Lover's Notes" ranked fourth in the audience's expectation ranking.

After Hoshino Koya won the Japanese Drama Life Award, he appeared on a radio talk show.

Host: "First of all, congratulations to Hoshino-kun for winning the Best Actor Award in the Japanese Drama Life Awards. As far as I know, this is also the first time in the history of the Japanese Drama Life Awards that there are two male leads. Congratulations."

Hoshino Hiroya: "Thank you for the host, I was also very surprised. At the beginning, I never thought that I could win this award, because I couldn't compare to Mr. Ma Yuan in terms of qualifications or ability, but I didn't expect to host Fang will actually award two Best Actor Awards..."

The host said: "This is also due to Hoshino-kun's strength. As far as I know, the organizer had a very headache when choosing the winner of this award at the beginning. It was torn between you and Mr. Mayuwa, and finally decided to make a historic decision. For the first time, two Best Actor Awards have been announced. It was your performance in previous works that finally made the organizer make an exception for you."

"Oops." Hoshino Koya scratched his head, "Actually, I am very convinced that Mr. Maya won this award alone."

"Now that you are officially recognized, Hoshino-kun, don't be humble." The host said, "Your next work will be broadcast soon. In the audience expectation ranking list conducted by "Broadcast Life", 豼's The work ranks fourth among all works to be broadcast. It seems that the audience is still looking forward to your work. Do you have anything to say to the audience and your fans?"

"I want to say...only ranked fourth?" Hoshino Koya suddenly laughed, "It seems that the audience does not have high expectations for my work."

"Hoshino-kun, are you not satisfied?"

"Haha, of course I hope to be number one." Hoshino Koya said with a smile, "After all, the crew and I have put a lot of effort into this drama, and of course I hope it will have a good result."

"We have an ambition. We hope that this time the work we put all our efforts into will become the highest-rated work in the same period. Our work is indeed very exciting. We hope everyone can come and support us. Thank you very much. .”

"I will definitely watch it on time." the radio host smiled.

…

Not only are the broadcast industry and audiences paying attention to the upcoming spring dramas, but even some brands that have advertising cooperation with these dramas are also very concerned about the broadcast situation of the dramas.

Maruyama Masaya is currently looking at the plan presented by his subordinates, which is a promotion plan for the company's next kitchenware set.

He is the director of the advertising department of the "Mingjiang" company. For the advertising departments of major brands, investing the funds used for advertising in the right place is a very test of vision and foresight.

The main buyers of kitchenware company products are housewives, so the most important publicity channels are naturally television programs and women's magazines, among which advertising sponsorship fees for television programs constitute the bulk of the publicity budget.

The budget for publicity is limited, so which drama to invest in needs to be carefully considered in the early stage.

This is actually similar to gambling. The essence of business behavior is all kinds of risks.

At the beginning, the company's decision was to continue to invest in Fukuyama TV's Yuejiu drama. Needless to say, the screenwriter and writer named Fujiwara Kei is really a young talent. Every drama can be a hit, and the ratings are simply scary. .

He has been engaged in the advertising industry for so many years, but he has never seen anyone who can maintain such long-term combat effectiveness. Almost every work can beat the same period to the point of being unable to get up. It is said that most of the producers of TV stations are extremely afraid of "Yuejiu" "In this time period, it is easy for Fukuyama Channel to steal all the ratings.

In the following spring, the two TV dramas that competed with Fukuyama Station were faced with gongs and drums. With the support of the TV station's top management, more resources were poured into the production team, and the production team was forced to do it.

Maruyama Masaya originally planned to invest in the spring Fukuyama TV show "Naoki Hansawa", but as Fukuyama TV's September 9th drama became more and more popular, the cost of post-advertising was half times more expensive than other programs at the same time. .

The extra advertising costs made Maruyama Masaya hesitate for a long time, and half a day later, he heard that NBC's main drama "Kyoto Lover's Notes" and Fanxing TV's main drama "My Ex-Husbands 2" would also choose Yuejiu As for broadcasting at different time slots, so many big-budget dramas are aired at the same time slot, which will inevitably compress the ratings of Fukuyama Tsukiku's drama. So I proposed to Fukuyama Station to significantly reduce advertising expenses, but they were rejected.

After some consideration, Maruyama Masaya finally decided to abandon Fukuyama Station, and against all opinions, chose "Kyoto Lover's Notes" starring Hoshino Koya at a cheaper price, and became their main advertising sponsor.