Tokyo Video Game Tycoon

On Facebook's video site, well-known video bloggers are promoting the game Cyberpunk 2077.

"Dear viewers, what I have to tell you is that Cyberpunk 2077 is definitely an epoch-making video game, and it has set countless records."

"The highest game development cost, the longest game process, the richest game ending, and the best world view! I can't wait to enter this world to find out!"

...

On a commercial platform, it has been completely covered by cyberpunk-related advertisements at this moment.

This time Cyberpunk is not only full of investment in development, but also unambiguous in publicity, trying to make this game known to as many people as possible.

This propaganda is stronger than ever.

In the Super Bowl football game, the largest sports event in the United States, an advertisement is worth millions of dollars, and Youxing Electronic Entertainment directly placed three advertisements during the Super Bowl break.

But don't worry.

These advertising fees did not cost Youxing Electronic Entertainment any additional funds.

Most of these advertising costs come from the funds and resources supported by the licensors.

So far, Cyberpunk 2077 has authorized the production of more than 300 peripheral products.

Among them, everything from cheap goods to luxury goods, even automobiles, etc. is authorized.

A local tyrant from an oil-rich country spent millions of dollars on all peripheral products related to Cyberpunk 2077, highlighting a man with a lot of money and no humanity.

Just because of these joint licenses and sales revenue, Youxing Electronic Entertainment recovered hundreds of millions of dollars in funds before the game was released.

And the return of this fund continues to grow rapidly.

Among them, cyberpunk 2077-related literary works and comic works will be released first.

Many players who are interested in the cyberpunk 2077 world view may not buy other peripheral products, but these literary works and comics will never be missed.

Because this will be a window for them to understand the entire Cyberpunk 2077 worldview.

They will not easily miss the opportunity to understand the worldview in advance.

So now there is such a special phenomenon.

Cyberpunk 2077-related comics and literary works sold more than 800,000 copies before the game was released, and this sales volume continues to increase.

These stories are all personally participated by Zhu Youxing, giving a general direction of the story, and then inviting well-known science fiction authors and cartoonists to participate in the creation, depicting the world view of Cyberpunk 2077 vividly.

Advertising, video blogger promotion, peripheral derivative sales.

Under the effect of a series of publicity and distribution, the cultural upsurge of several big countries such as the United States seems to be concentrated on cyberpunk itself.

For a while, cultural works related to cyberpunk also exploded like a blowout.

In the past, many people were simply rubbing enthusiasm.

And it is generally difficult for this kind of pure hype to survive under so many excellent works. On the contrary, it makes the cyberpunk culture itself begin to flourish.

As for the initiator of all this, that is, the game Cyberpunk 2077 itself, is the biggest beneficiary.

"Hey, kid, do you know cyberpunk?"

In a small, remote country, a middle-aged man finished his day's work, and then returned home to ask his child a question that he would hardly have asked in the past.

Some young people in their early twenties heard their father's question and immediately turned their heads in doubt: "Cyberpunk? Dad, where did you hear about it?"

"Well, the workers around me often talk about this recently, saying that this thing is very popular recently. If I don't understand it, they even think I'm too stupid, so I should at least understand it."

"I really didn't expect you to be interested in this thing, Dad, so I'll tell you about it. Cyberpunk is a form of cultural expression, and now the game that best expresses this cultural characteristic is a game called Cyberpunk 2077!"

"Cyberpunk 2077? Oh yes, I remembered, one of my co-workers mentioned this thing, is this thing a game?"

"That's right, Dad, let me tell you, this game is super popular now! If you are interested, how about we experience it together? This way you can understand this culture better, and when the time comes I can also chat with my co-workers.”

"Well...it makes sense, let's play around today."

"Um... this is not available now, because this game has not yet been released."

"What? Can a game that hasn't been released yet be so popular?"

"Father, it's because you are ignorant. Let me show you a video. Maybe you can't fully understand this video, but you should at least understand how interesting it is!"

The young man ran to the laptop not far away and took it over, and then entered the Facebook video URL.

"Dad, you've seen some of the games I played before, right?"

"Well, but I don't understand those, it's too complicated."

"Actually, video games are not complicated at all. As long as you put your heart into it, you can understand the charm of video games. I dare say that if you have played some well-known video games, Dad, you will definitely burst into tears!"

"Tears filled my eyes? Hehe, I'm already in my fifties. I haven't seen such a big storm."

The middle-aged man was a little dismissive.

"Anyway, you should watch this video first."

The young man called up the original promotional video of Cyberpunk 2077, and then put the screen in front of his father, letting him see the current video games with his own eyes.

"In 2077, the city I lived in was voted the worst city in America..."

...

"This place is full of deluded dreams...and I am the dream chaser!"

The music in the video is a bit harsh, but it's easy to stimulate people's adrenaline.

"This is... the screen of the game?"

"That's right, at least ninety percent of the pictures here are scenes from the game."

"Is it the screen of those games you played before?"

"This is not the same, Cyberpunk 2077 is definitely the best!"

At this moment, the young man looked a little fanatical.

"This looks... really good, it seems interesting, it feels like watching a movie."

"This is much better than a movie! Let me tell you, Dad, when this game is released, we will definitely make you happy when we play it together, and then you will understand why I like video games so much!"

"I don't feel any excitement. I just want to have something to talk to my colleagues so that I won't be isolated. As for how the game is, we'll talk about it later."