Tokyo Video Game Tycoon

The Atari collapse, this is a major event that can definitely rank first in the history of the video game industry.

Atari is a game company in the original world, a game company that originally originated in the arcade field.

A few young people created a billiard game called pong on a whim at that time. The gameplay is to use a platform to continuously catch a small ball, and then hit the squares above the screen until finally all the above squares are wiped out.

After several young people made this game, they made it into a simple arcade machine and put it in a nearby bar.

As a result, this game was very popular. The coin storage boxes were filled with bugs in the end, but it still couldn't stop the enthusiasm of the players.

Since then, video games have flourished.

Before this, it could only be called the wild age of games. After these young people developed pong, it can be called the bronze age of game history.

Then the company was established logically, then developed rapidly, and finally became a giant in the field of video games.

At that time, Nintendo was a younger brother in front of Atari.

However, Atari made many wrong decisions after the expansion.

The deadliest of these is that it does not restrict the creation of game content, resulting in countless garbage games in its game consoles.

At the same time, these garbage games are also very cheap, with an average price of only about five dollars, and the developers are usually one or two people, and it only takes a week and a half to complete, which is short and fast.

Those users who bought the game didn't know enough about video games at the beginning, they really didn't know whether the game was good or bad, and in this state, the only thing they could measure was the price.

A high-quality game usually sold for around thirty dollars at that time.

But a bad game costs five bucks or less.

In this way, if the purchaser does not know enough, they will subconsciously choose the cheaper one.

It's all video games, and wouldn't it be great that I could buy five or six for the same price?

This was the unanimous thought of consumers at that time.

At that time, no one took the initiative to guide them what was fun and what was a garbage game.

They only see cheap ones to buy.

Then, they bought it home, played the game, realized it was crap, and automatically assumed that video games are crap, there's nothing interesting about it, and I'm wasting my time playing it.

This is bad money driving out good money.

These consumers are overwhelmed by the large amount of content, so that they have no chance to experience better quality games.

Then, it was Atari's final fatal blow, the release of ET, which caused Atari to fall almost in half.

Consumers will vote with their feet. When there are only a bunch of garbage games on the market, they can no longer take a second look at those games that may be better.

As a result, the game industry in the United States fell into a cold winter for two full years, until Nintendo appeared and saved the entire industry.

Without Nintendo, the U.S. video game market would have been sluggish for at least another decade.

Zhu Youxing didn't expect to develop so fast, and he has tried his best to control the development trend of this kind of thing, but it seems that this industry is inevitably heading towards this path.

It seems that this is some kind of general trend, a kind of force majeure.

But the good news is that the current video game market is not without any resistance.

Now the brand of Youxing Electronic Entertainment is the representative of high-quality games.

Coupled with Zhuyouxing's restrictions on the content of its own game consoles, garbage games will not appear on its own game consoles. As long as you buy our game consoles, you will definitely not think it is garbage. At most, you don't like this category That's all, but the game cannot be denied.

Zhu Youxing looked at the newly transmitted information, and the more he looked at it, the more his heart sank.

The price of a game console is generally within $150, and the price of a game is generally within $10, including the cost of the game cartridge itself.

What kind of game can this be? Zhu Youxing almost doesn't need to play it anymore.

It's bad, really bad!

...

The United States, New York, a small game company that has just been established, several young people applaud each other excitedly.

"Aha, our game just sold 30,000 copies! We made $200,000 in profit. That's a huge profit."

Another young man was gurgling a bottle of beer that had just been opened, then wiped his mouth and said excitedly: "The game we made only took half a month. Personal output value is 200,000 in half a month? Is there a better job than this?"

"No!"

Several young people shouted in unison.

Their hearts are surging, with boundless pride in their hearts, and they feel that they have found a career that they will dedicate their lives to in the future.

This money is made so fast!

"Let's go, today I will treat you to take you to a strip club!"

"Long live the boss!"

"Long live video games!"

"Let's get crazy!"

In many places in the United States, many small game studios like this have sprung up like mushrooms after rain.

They are usually just two or three young people who have dropped out of college or high school. They are full of ruffians, and they have devoted themselves to game development with a small amount of programming knowledge they have mastered.

Game development is really not that difficult, it's just a little difficult to get started at the beginning, but as long as you know programming knowledge and some simple drawing skills, you can create a simple game.

In particular, all kinds of popular games are already in front of them. They only need to extract the program, and then modify it a little, and then they can magically change it into their own game and sell it.

These games are generally pretty crappy and haven't been tested in any way.

Some even just bought it, and the game console will freeze because the cassette is plugged in, and the game console will not work in the end.

Of course consumers are not happy, they will go to the department store to ask for repair or refund.

And the department store will naturally go to the game console developer to discuss it. As for the game console developer, they don't care much.

Because there are still a small number of people who really return the product because of this kind of thing. Most people in the United States are too lazy to do this kind of thing. They just eat a dead fly and swear that they will never buy such garbage as video games again.

Most of those game console developers are also immersed in the short-term skyrocketing sales performance, and they don't care about the future of the game industry at all.