Tokyo Video Game Tycoon

In the survey, children under the age of thirteen obviously prefer the game consoles and works of Youxing Electronic Entertainment.

Because many games of Youxing Electronic Entertainment are indeed relatively younger, and children will like them more.

Youxing Electronic Entertainment also has absolute dominance in this age group.

And when it comes to teenagers in their thirteens and youths in their twenties, whoever you prefer between Youxing Electronics Entertainment and Su Rui Electronics is that each occupies half of the country.

Many of these teenagers were not gamers at first, they were brought into the game world by other classmates or friends.

In their judgment, the gameplay is still secondary, and the quality of the game screen is more important.

Under the influence of visual effects, the two new game consoles of Surui Electronics are obviously more attractive this time.

This time, Yuxing Electronic Entertainment only released a handheld product, and the home game console is still slightly inferior to the PS2 era.

Compared with the new PNF home console released by Surui Electronics, the gap is really quite big.

In terms of home consoles, Zhuyouxing did not insist on catching up with the screen, but continued to concentrate on making games step by step.

Because Zhuyouxing wants to seize the final market before the rise of mobile smartphones. Once mobile smartphones completely occupy people's field of vision, handhelds will really decline.

And it is estimated that it will decline for at least ten years.

Now I take advantage of this time period to fully absorb the bonus of the handheld.

After the rise of mobile smartphones, they will launch new home game consoles.

It just so happens that he has a lot of game works that are enough for the performance of the PS2 game console. Just launching these works one by one is enough to form a strong competitiveness, so he is not particularly worried.

Concentrate on the console now.

Moreover, it is not necessary to use all the handheld games of the previous life on one's own handheld. Some console games with slightly inferior performance but too late to make can also be logged in.

At this moment, there are countless ideas of game development in Zhu Youxing's brain.

After the International Consumer Electronics Show ended, many people didn't quite remember any cross-age electronic products this year, but they still remembered the 149 of Youxing Electronic Entertainment.

And just like that, time slowly came to February.

The advertising competition in February was particularly fierce, even fiercer than before.

Su Rui Electronics frantically bought various advertising spaces to advertise.

They even put their minds on Facebook, even though they know that this is the main battlefield of Youxing Electronic Entertainment, but after all, Youxing Electronic Entertainment is not in control of the right to speak. If they give enough money, Bob will definitely agree to advertise .

However, YOO overlapped with Facebook in some businesses, and the two sides originally had some vague competitive relations, so the idea of ​​advertising on Facebook fell through for the time being.

But in other places, Su Rui Electronics can be said to have spent a lot of money.

Especially at the Super Bowl football game, the most grand event in the United States in early February, which can be called the Spring Festival Gala in the United States, Su Rui Electronics spent 7 million US dollars to buy a 30-second halftime advertisement, a banner screen advertisement in the auditorium, and For multiple advertising spaces including the halftime show advertisement, this price immediately broke the record for the highest price for a Super Bowl advertising space purchased by a company in the Super Bowl, which shocked many people's jaws.

More people have finally realized that the intensity of the competition this time may be beyond imagination.

In the United States, the Super Bowl is the most watched program every year, which can be compared to the Red and White Song Festival in Japan and the Spring Festival Gala in China.

And the price of inserting advertisements in such programs is sky-high.

This is an ad space that only the really top players can afford.

Of course Youxing Electronics Entertainment can also afford it, but Zhu Youxing didn’t do it because it’s tantamount to giving away money for nothing. His word of mouth has already been built, and now Su Rui Electronics is burning a lot of money, but he himself Don't worry too much.

Now the department store market is already his main site, and the game consoles of Youxing Electronic Entertainment are also the most popular products. No merchant will reject such a golden rooster that lays eggs. Zhuyouxing advertised.

Wouldn't that be better than licking the publishers over there at the Super Bowl?

According to the final statistics, Su Rui Electronics probably spent at least 50 million U.S. dollars on advertising, and Youxing Electronics Entertainment also spent about 10 million U.S. dollars.

The main reason is that Zhuyouxing only needs to promote one product, but Su Rui Electronics needs to promote two products at the same time.

Youxing Electronics Entertainment's new handheld was officially released in early March, Su Rui Electronics was not to be outdone, it was only five or six days behind Youxing Electronics Entertainment, and Su Rui Electronics decided to rely on its sales network all over the world. Released simultaneously worldwide.

The European continent, the Australian continent, the Asian continent, the American continent, and even the African continent are also counted.

This is the benefit of a large volume, and their sales network is everywhere.

The online and third-party platforms are completely handed over to YOO. YOO also plans to launch an Internet shopping service. He wanted to launch it in Japan before, but the Japanese chaebols resisted it very much, which made him very uncomfortable. It is relatively easy to implement in other regions, and Europe and the United States are faster to accept new things, especially new things on the Internet.

After all, they were the ones who started this Internet trend first.

In comparison, Youxing Electronic Entertainment is a little worse in terms of sales network.

So far, it has only attacked the department store market in the United States and the Japanese market, and it has only just reached a small scale in other regions, and has not really formed absolute dominance.

By the end of February, works such as The Legend of Zelda and New Super Mario Bros. had already been produced, and had already entered the stage of mass production of cassettes.

This time, these two first-party first-party games have each prepared more than two million cartridges, and the investment in this part of the fund alone has exceeded tens of millions of dollars. This is not counting game development costs, transportation and store sharing. Cost, these are things that will be calculated after the sale.

The other cassettes are similar. The cassettes provided by Zhuyouxing to the third-party first game are about 100,000 to 500,000 boxes each.

This kind of output is actually very stressful. Zhuyouxing wants to produce more, but the cassette manufacturers are already a bit overwhelmed, and their production capacity can no longer absorb so much production demand.

In the last few days at the end of February, Su Rui Electronics' advertising announcements reached a new peak.

In this world, sometimes having a loud enough voice is also an advantage, which will make more people remember your product, and even a good work may be left out under such circumstances. All games have been affected by this to some extent.