Tokyo Video Game Tycoon

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The submitter of this sales data is not someone from the statistics department, but Minoru Matsuhashi.

Songqiao felt that the value of Yuxing Electronic Entertainment was not much worse than that of top game producers.

It is because of Matsuhashi that the management is particularly smooth. She can always solve most of the management problems, so that Zhu Youxing can concentrate on game production and development.

Now the U.S. market is basically stable, probably in a state of three pillars.

Youxing Electronic Entertainment takes the lead, then the former CEO of Lierda, and now the CEO of Brown Entertainment, Huck Brown's shooting games and role-playing online games occupy the market segment, and then Surui Electronics follows the example of Youxing Electronic Entertainment in Multiple game categories are deeply cultivated, and together with Brown Entertainment, they probably occupy about 30% of the US market.

This is already the ultimate that Youxing Electronic Entertainment can do.

If the market share increases again, the US government may become vigilant and tense again.

They have experienced the period when Japan ruled the US market, and the Americans obviously do not want this scene to happen again in Japan.

At that time, the U.S. government may directly impose a heavy fine on Youxing Electronic Entertainment with an anti-dumping lawsuit, and about 70% of the share is just right, and it also gives other competitors a chance to breathe, so they won't be killed completely. , Let Yuxing Electronic Entertainment dominate, and the US government is not easy to find a reason.

Under such circumstances, Matsuhashi thought that there was no need for him to continue in the United States.

So she set her sights on a new market, which is Europe.

Before this, Europe has always been a market that Yuxing Electronic Entertainment did not pay much attention to.

It's not that people in Europe can't afford games, it's just that Europeans have always been less interested in video games.

An explosive role-playing game will often hit a wall in Europe, and it will be very unacceptable.

Neither Japanese nor American role-playing games can achieve good sales.

The third-party game companies loyal to Youxing Electronic Entertainment did not have any good results, so gradually many companies are not particularly interested in Europe.

Similarly, Su Rui Electronics has almost no market in Europe. Su Rui Electronics has tried many times before, but with little success. In the end, it simply gave up the European market. Few, at least there are popular games.

However, what is a little surprising is that the most popular game is not the game of Yuxing Electronic Entertainment, but the realistic first-person shooting game of Brown Entertainment. To be able to harvest more than two million sales volume is very impressive,

At Youxing Electronic Entertainment, at least the Mario series works are suitable for all ages, so they are popular. In addition, Europeans are also very fond of racing games. Mario Kart and Need for Speed, which tend to be more realistic, sell very well. , followed by better sales is the football game.

Last year, the number one selling game in Europe was Mario on the GSL, with sales of about 1.3 million, followed by Mario Kart and Need for Speed, both hovering around 1 million, and finally Yuxing Electronic Entertainment. semi-realistic soccer game.

Just like people in the United States are very fond of rugby, or Japan is crazy about baseball, Europe, especially the United Kingdom, also has an extraordinary love for football.

A series of football events such as the Premier League and the Champions League are very famous in the world, not to mention that the headquarters of FIFA is also established in Europe, which determines the countries and regions of the World Cup every four years.

In addition to submitting these game sales data, Matsuhashi also attached a paragraph of her evaluation of the European region.

She thinks this is a very potential market, but the potential has not been fully tapped so far. In Matsuhashi's description, Matsuhashi believes that it is possible to develop game types that are more popular in Europe, so as to completely Open the European market.

"Is it a popular game genre in Europe?"

Zhu Youxing tapped on the table and fell into thinking.

Then choose FIFA.

He remembers very clearly that the FIFA series is very popular in Europe, especially in the UK.

This new year's work can earn more than two million sales from the UK every year.

In addition, FIFA also has an in-app purchase system, which is also making a lot of money in Europe.

So if you want to open up the European market, football games are definitely the best choice.

This is a top sports game that can kill Call of Duty, which is also a new year's game, and it is indeed of great development value.

Then, just choose this one, just to use it to train the development team in the US region, let them get familiar with the development of new game types, and lay the foundation for future super-large sandbox games.

Publishing a top football game in Europe does have great potential, and Matsuhashi Minoru has a pretty good vision in this regard.

Since she wanted so much to launch a football game on her side to open up the market, it was done.

Immediately, Zhu Youxing picked up the phone and dialed Matsuhashi Minoru's number.

Now it's time to get off work. Matsuhashi should have just woken up in the UK. Of course, based on Zhu Youxing's understanding of Matsuhashi, she might get up at three or four o'clock in the morning, and then stay busy until eight in the evening. Nine o'clock or even eleven or twelve o'clock did not give up.

This is a very crazy woman, in order to be recognized and successful very desperately, no matter how much persuasion is useless, for this reason Zhu Youxing can only provide Matsuhashi with health protection as much as possible, such as hiring a full-time health professional Teachers, and full-time cooks, etc.

It is because of Matsuhashi Minoru that he can ignore the company's management and operation problems, and he is very relieved to hand everything over to her. Zhu Youxing does not think that he will be lucky enough to find a second Matsuhashi Minority, so this It must be well protected.

Of course, I still have to call Matsuhashi Minority now.

After Zhu Youxing dialed Matsuhashi Minoru's number, he only waited for more than three seconds, and then the call was answered immediately.

"President, have you read the information I submitted and prepared to reply?"

Matsuhashi Minoru directly asked the question she wanted to know the most.

Zhu Youxing was a little helpless, this woman was really crazy at work, and of course it was the same when she was developing games by herself, it can only be said that both sides are equally indifferent.

Zhu Youxing said: "Indeed, I am going to reply, but before that, I would like to ask if you are still in good health? Recently, I heard from the health practitioner that you are compressing your rest time again, beware of sudden death."

"I'm fine." Matsuhashi Minoru's tone was very flat and calm. She really didn't care about her body at all. As long as she could still move, she probably wouldn't stop, like a clockwork that was always wound up.