Tokyo Video Game Tycoon

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Matsuhashi is a standard success-driven person.

As long as she is successful, her heart will be at peace and satisfied.

Minoru Matsuhashi is one of the best of this type of person.

She will not be satisfied with one or two successes, she hopes that she can continue to be successful.

Matsuhashi said in a very sincere tone on the phone: "President, I need your help. You are the only one who is good at game development, so I hope to get your most professional advice."

Zhu Youxing replied casually: "You want to ask me what kind of games are popular in Europe, right? But I think you should be able to guess it."

Matsuhashi replied without hesitation: "I probably have a little superficial idea, but I'm not a professional game developer, so I dare not make a conclusion directly."

Zhu Youxing said with a smile: "This thing is not that complicated. Don't make it too special. It's actually very simple. It's just what people like the most. Let's talk about your own opinion first." .”

Matsuhashi paused, and after sorting out his thoughts, he began to say: "Then I'll start talking. The data I've seen so far in Europe is that first-person shooting games are very popular, especially those with war themes. They seem to be very popular. I like it very much, so I was thinking that maybe I can start from this aspect and develop such a game.”

Zhu Youxing nodded: "Continue to say, besides first-person shooter games, is there any game that can be welcomed by Europeans?"

"In addition to shooting games, I can think of football games. Just like baseball games are very popular in Japan, football games should be popular in Europe."

This time Songqiao actually spoke to Zhu Youxing's heart.

He just wanted to see if Matsuhashi had a similar idea to himself, and was planning to develop a football game.

Sure enough, Matsuhashi Minoru's insight is still very keen. She has already discovered that this type of game is a cool point for Europeans at the first time. The sales of football games in other regions are also the same. It is popular but definitely not top-notch. Game row ranks.

But it’s different in Europe, especially in the UK. Every year, more than 2 million sets of FIFA games are sold in the UK. If the sales in Europe are included, it is estimated that they can sell more than 5 million sets. .

It is precisely because of such terrifying sales that EA willingly spends 150 million per year to buy the exclusive game naming rights of Fifa, so that other manufacturers will use the most violent methods if they want to get involved. fight back.

Of course, it is not enough for the game to obtain exclusive naming rights. If the game is not fun enough, players will never buy it, so fifa still has two brushes in terms of game experience.

And when it comes to the game experience, then I have to talk about another manufacturer.

Konami, which was in Japan at the time, was also developing a football game called Pro Evolution Soccer.

Real football can also be said to be a very impressive game in Zhu Youxing's childhood memory.

Later, many people became more and more fond of fifa because of the fact that PES did not want to make progress. The gameplay and the intelligent system of the game NPC are very rubbish. The player experience of PES is getting worse year after year.

But a long time ago, EA's fifa couldn't compare with live football.

It was not until later that ea frantically learned the advantages of live football, abandoned the various shortcomings of live football, and then blazed a path of its own. Until Zhuyou Star Crossing, fifa has become the most successful football game in the world.

More than 10 million sales are made every year, 70% of which come from digital sales, which means that 70% of game sales belong to EA, and the game also has a cheating in-app purchase system.

This in-app purchase allows you to draw card packs to buy a variety of star cards, and then form your own fantasy team, and EA makes a lot of money because of this.

The in-app purchase also gave Zhuyouxing a very deep impression, but this is a relatively negative impression.

If it is developed by itself, in-app purchases may not necessarily be avoided, but he is more inclined to launch products similar to League of Legends skins that have no impact on the game experience, which is tantamount to taking the bait from the willing.

"President, in addition to football, I also think that racing games are also very popular, so if possible, I hope that we can develop three types of games at the same time, and jointly conquer the European region through three top games."

Matsuhashi revealed a longing look.

She was successful in the United States. After coming to a new region this time, she began to think about new success. If she wants to succeed here, the game must first adapt to this land. The previous Japanese-style RPG is not here. Not popular, even European-style role-playing games like Dragon Treasure are not very popular. On the contrary, the gun car ball iron triangle game that the president often mentions is more popular.

Now that the market research has been determined, the rest is that Matsuhashi hopes that Zhuyouxing can also provide help to help the company go further.

All of this is actually for the sake of the development of the entire company.

She thinks it would be a pity to just give up the European market.

Zhu Youxing nodded silently, what Songqiao said was quite right and reasonable on this point.

Zhu Youxing also thought about developing a football game before.

But it seems that just a football game may not be immediately loved by most players.

The gun, car, ball and three axes have to be swung at the same time.

So... developing three games? And still the top game of gun cart ball?

Can the current company find so many people to develop?

This is a rather serious problem.

Don't look at the gun car ball game as the third game, but the human resources consumed by the third game are not low at all.

After the gun car ball game has become more and more mature, the fight is no longer just the simple gameplay, but also the continuous improvement of the gun car ball game in terms of authenticity.

Let players think more and more that the gun car ball type in the game is the real world.

Infinitely close to reality, but detached from reality, this requires a very large amount of data support.

And this data will change every year, not static.

It's really a very complicated thing.

For example, players in football games, each different football player has a different personality and playing style.

Of course, at the beginning of ball games, players were not particularly picky about this aspect, and they were very happy to be able to manipulate their favorite football stars to gallop on the green.

But if you can try to be as perfect as possible in the football star's playing style and numerical values, it will greatly increase the player's sense of substitution.

And the more detailed the values ​​are, the more likely they will become the official reference documents of the football league in the end. There have been many football stars who were dissatisfied with their numerical content in fifa games and then publicly protested.