Tokyo Video Game Tycoon
Chapter 649: Mickford's press conference
648
Recently, Yuxing Electronic Entertainment has not made enough efforts in handheld games.
Perhaps it is also possible that because the position is too stable, there is no thought of going further for the time being.
Pokémon, Mario and other games can always earn a lot of income as long as they release a work according to a fixed time.
The guaranteed sales of each generation of Pokémon today can reach about five million, which can be regarded as a model of low cost and high return.
Of course, Zhuyouxing is not as aggressive as the Pokémon maker in the previous life. He still strives to make some breakthroughs in image quality and gameplay. Every work now has at least some technical progress. Players That's what I like so much.
However, there has been no new series launched for more than a year, which has led to the solidification of the player base, and there is no sign of expansion for the time being.
Su Rui Electronics is looking at this opportunity and wants to take the opportunity to win more players.
They invested more money in their own handhelds, first launched more interesting peripherals, and produced many interesting games.
Among them, casual games are the most, because Suri Electronics found from Youxing Electronics that casual games are the most stable type of profit.
And this type has a very large audience.
Developing a simple card game can have many players spontaneously willing to buy and play.
Or match-3 games like Bejeweled are also the main force of casual games.
During the year when Youxing Electronics Entertainment focused on console games, Su Rui Electronics quietly expanded its voice in the handheld field.
There are also more and more people on the Internet who tend to play Suri Electronics' handhelds.
Because the other party can always introduce all kinds of new tricks.
In the past of 2005, Su Rui Electronics' return on investment in the handheld field was very impressive, and the profit was also very good.
So in 2006, Su Rui Electronics increased its investment again, intending to seize more markets before Yuxing Electronics Entertainment planned to increase its investment in handhelds.
As long as players have a deep-rooted impression, it will not be easy for competitors to regain the market.
And at this time, in a musical theater in the United States, Myron Keith was wearing a very simple casual dress and silently recited his lines in the background.
Today is Mickford's scheduled press conference.
This time, they're going to bring smartphones into the world.
He wants to change people's inherent concept of mobile phones.
This is no small feat. If his plan is successful, then Mickford will be the leader in the mobile communication field in the future, and countless money will flood in like a tide.
After years of polishing and training in hardware technology, his team finally developed their first processor chip, which is also a new breakthrough.
This means that Myron Keith has completely abandoned everything in Hongguo Company and returned to the top.
At this moment, he is full of confidence and can't wait to announce his latest product.
However, this does not mean that their products are really invincible.
Perhaps his products are absolutely leading in the same field, but in another field, there is an equally threatening opponent, that is Youxing Electronic Entertainment.
Originally, when he was still in Hongguo Company, he had the opportunity to seize the huge personal computer market in one fell swoop, and then continued to expand his influence and gradually shifted to the field of mobile communications.
But the appearance of Youxing Electronic Entertainment disrupted all his rhythms.
He can say with certainty that it is because of the game consoles of Youxing Electronic Entertainment and the dazzling video games that the majority of users' demand for personal computers has been greatly reduced in those few years.
Originally in his plan, the sales of personal computers should be very high at that time point.
But it was the advent of video games that disrupted everything.
At that time, Hongguo also suffered a blood loss due to investing a huge amount of money in personal computers.
Later, he was kicked out of his company by those shareholders because he insisted on his own decision time and time again. This is really a shame.
And he always remembered this humiliation, and he was even more vigilant against Yuxing Electronic Entertainment, which caused him to suffer this humiliation.
This time, he wants to quickly seize the market with an invincible posture, and he wants to make Yuxing Electronic Entertainment have no time to react.
Maybe I can't shake the opponent's home game console field, because it is already deeply entrenched, but the handheld field can still directly drive Youxing Electronic Entertainment out.
He believes that once ordinary users have a smart phone with better comprehensive performance and more convenient, they will never look at the burden of handhelds again.
There is really no need to carry two electronic devices at the same time for things that can be taken care of by one device.
"The time has come, Mr. Myron."
The assistant's voice brought Myron Keyes back from his thoughts.
He opened his eyes, his gaze determined.
He nodded and stepped onto the podium.
At this time, the entire speech venue was pitch black, and there were many media people sitting under the stage.
These media people were not very interested in their products, but it just so happens that there is no big news recently, and Mi Kefu is very generous. Everyone who comes to the press conference will receive a small gift, and these people also came .
He walked up to the podium, the spotlights illuminated him, and his expression of confidence emerged immediately.
"Hello everyone, welcome to our Mickford New Era Conference."
"For many years, we have been committed to creating new, stylish products that are always at the forefront of technology for users, so over the years we have launched more portable music players and lighter computer equipment, which are all It is the result of our hard work over the years, and we are very grateful to every user for their support."
"And today, we're going to announce some brand new products that you haven't seen before, but let me keep a close eye on it first, let's take a look at some of our current iterative products."
Myron Keith raised his hand, and the big screen behind him lit up.
It was a commercial broadcast, and the whole broadcast was full of dynamics. It was a group of skateboard teenagers having fun on the skateboarding field.
And each of them wears headphones.
With the accompaniment of dynamic music one by one, the first new product of Mickford was officially announced.
It is a smaller square box, about the size of two thumbs, and this small square box can be pinned to the collar and clipped anywhere.
Just such a small thing looks like a decoration.
And it's also a powerful music player.
This is the first new product of Mickford in this conference.
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