Tokyo Video Game Tycoon

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On the game evaluation platform operated by Kazuo Murakami, Kazuo Murakami’s official professional evaluation of Sekiro is a four-and-a-half-star recommendation value. The evaluation language greatly appreciates the originality of this game and created a new game. type.

Of course, this innovation seems to be only a small innovation for today's video game industry, but it is also quite rare.

At the same time, the official evaluation platform also recommends players to keep playing for a period of time. When the playing time reaches a certain level, the feedback will be very good.

Look at the evaluation of Ghost of Tsushima again.

This game has a four-star rating.

The official comment is that this game is a good way to show people what a standard formulaic open world game is like. There are not many highlights and innovations. The degree is very high, and the playing experience is also very good.

At the same time, this game also contains a lot of Japanese traditional culture, making it one of the gameplays of the game, and adding these gameplays is not blunt. Kazuo Murakami gave a high affirmation, thinking that this is quite good for promoting Japanese traditional culture .

If you look at the two games separately, the evaluation does not seem to be so amazing.

But when the two games are compared at the same time, the current players react very strongly.

"What? Why is Wolf's evaluation so high? This game is simply not for people to play!"

"That's right, I died at least 20 or 30 times before the two-hour refund time came. Can you give me an example of what game can die 20 or 30 times within two hours?"

"Upstairs, there are still such games, such as Dead Cells."

"It's an independent game, don't equate it with serious masterpieces, and in that game, as long as the character's stats increase in the later stage, it's not difficult to deal with mobs at all, but if you look at Sekiro's game, the boosted stats are not enough. Gap between the teeth, is this a level of difficulty that normal games can make?"

"I think Sekiro has the most two stars!"

"Ghost of Tsushima should have a four-and-a-half-star or even five-star evaluation. I was almost pissed off after being abused by a wolf. After I went to play Tsushima again, I found that my heart was much calmer. There is really no comparison. hurt!"

"That's right, do you think it was intentional by Youxing Electronic Entertainment? To use one game to contrast the excellence of another game?"

"No way, I don't think it should be. Youxing Electronic Entertainment doesn't need such low-level publicity methods at all."

"I think so \u0026..."

...

Negative comments about Sekiwo are spreading rapidly on the Internet.

Although there are still some players who have given positive comments on this game, for example, some people praised the action system of this game as being quite excellent, which can be regarded as the first echelon level in the industry. It is obvious that the action system has been carefully tuned, The comparison between Ghost of Tsushima is one level worse.

But under the tide of negative comments, almost no one will notice this kind of positive comments.

At the same time, the number of online refunds for the Sekiro game is also increasing crazily.

Originally, Sekiro had more than three million sales.

However, after the negative reviews hit the face, the overall sales of Sekiro dropped rapidly.

This is the first time that Yuxing Electronic Entertainment has experienced negative sales of a game the day after its release.

Oh no, it should be said that almost no game will have negative sales.

The peers were also dumbfounded.

They really didn't understand which game Youxing Electronic Entertainment was playing.

Judging from the scale and quality of the wolf game, it must be done with care.

However, it gave a very high lower limit on the difficulty, directly dissuading most players.

Obviously, Youxing Electronic Entertainment can reduce the difficulty a lot, and then allow players to experience the game better.

The foundation of the game itself is quite good in the eyes of these practitioners.

But if you use reverse thinking, maybe this is really a strategy of Youxing Electronic Entertainment?

Don't just look at the sales of wolves.

The price of the wolf is only 35 US dollars.

But the price on Tsushima Island is US$59.9

The price difference between the two games is one level.

And because of the persuasion effect of the game Sekiro, it has inspired many players to appreciate the game of Tsushima Island, and this appreciation even surpasses the quality of the game itself.

This game really only deserves a four star rating.

This four-star rating is also mixed with some personal factors, and it is reasonable to lower the real rating by half a star.

However, most players now regard this game as a masterpiece, elevating it to a position that this game should not have.

At the same time, it brought about a sharp increase in the sales of Ghost of Tsushima.

It sold barely three million on the first day.

Normally, the sales on the second day will be at least 30 to 50% lower than the sales on the day of the first release. If the game quality is slightly worse, it may be reduced by 70 to 80%.

But the sales of Ghost of Tsushima did not drop but rose on the second day, and more than 4 million sets were sold the next day.

Among them, many players acted as tap water and actively recommended this game to people around them.

Want to learn more about Japanese culture? Want to play an authentic Japanese culture game?

Then play Ghost of Tsushima!

This result also stunned the peers.

Is there still such an operation?

Learned learned.

Sacrifice a game, and then contrast the excellence of another game, so that another game that may not sell particularly well will become quite good, even better than expected.

It seems that this is a strategy that Youxing Electronic Entertainment made very early.

If Tsushima’s games sell well enough, Sekiro’s little development funds might not really count for much.

According to estimates by industry insiders, the investment cost of Ghost of Tsushima fluctuates within a range of about US$100 million.

The development cost of Sekiro is estimated to be around US$50 million to US$60 million.

Abandoning the game of Sekiro as part of the development cost of Ghost of Tsushima, then Yuxing Electronic Entertainment also made blood money this time.

From a business point of view, this strategy should be regarded as a fairly textbook-level marketing method.

It's just... such a marketing method will have some negative consequences.

The most serious of these should be employee loyalty.

The morale of the team developing Tsushima will definitely be boosted, but it may cause their confidence to inflate more than they should, thinking that the game they develop is very good.

The development team of Sekiro will think that they are the ones who have been abandoned this time, and it is easier to lose trust in the company.

Of course, this is not something that players consider.

In short, the two games are now undergoing very unexpected changes, which has also caused many people to actively pay attention to Youxing Electronic Entertainment.