Top of the big era
Chapter 1020 Do you want to steal business?
At noon, Shi Yuzhu invited Zhou Buqi to visit the headquarters building of the Giant Network under construction.
Very shocking!
This is a design from Tom Mayne, a world-class architect. From a glance, it looks like an alien building in a science fiction film.
The idea is also profound, and the whole building revolves around the theme of "grow naturally from the ground", which is the declaration of the giant and Shi Yuzhu to take root in the field of local games.
Of course, the cost is also high.
The Ziweixing headquarters park cost more than 6 billion yuan, including 7 main buildings and 12 auxiliary buildings.
In fact, it is the main building that costs money. The cost of the seven buildings reached 4.9 billion yuan, and the cost of the single building was as high as 700 million yuan. A Spanish architectural firm was hired to design.
But compared with the headquarters of this giant network, it is almost.
The cost of this conceptual building is as high as 1.5 billion!
Of course, it is also because Ziweixing Company is too big, with many employees and many departments. It is necessary to prepare enough work space. The Giant Industrial Park is just the main building.
Zhou Buqi liked this building very much, "When will it be completed?"
Shi Yuzhu smiled and said, "Next year, by the way, what about you?"
Zhou Buqi said: "The ones in the south can move in in August, and the ones in the north can move in in November."
Shi Yuzhu was surprised, "No way? So fast? I remember your two parks, didn't they start construction last year? My building has been under construction since 2006."
Zhou Buqi said: "It's not the main building, that's slow. First build a few ancillary buildings and move them in first. Renting an office building outside is also a waste."
At noon, Shi Yuzhu invited Zhou Buqi to a mid-range restaurant and had a meal of "banpeng dishes".
What is Ban Peng Cai?
It is the dish that the boss's friends come to eat, and ordinary customers cannot eat it.
Zhou Buqi is very casual.
Not to mention mid-range restaurants, he can accept a bowl of Mala Tang.
While eating, he talked about 51 again. Shi Yuzhu still had a glimmer of hope in his heart and asked, "Is 51 hopeless?"
Zhou Buqi glanced at him, "Save what?"
Shi Yuzhu said: "The traffic of 51 is not low. There are 200 million PV every day, so there is no way to realize it?"
Zhou Buqi smiled, "Old Shi, how do I answer your question? In some respects, 51 can be regarded as Ziwei Star's competitor."
Shi Yuzhu waved his hand, "At most, they are peers, and we can't talk about opponents. The level of 51 is not enough."
Zhou Buqi said: "Whether 51 can be realized or not, this is aside. The volume of Qzone is five or six times that of 51, and the traffic is higher. But has Qzone been realized? Isn't it also relying on selling skins and value-added services now? Making money? Internet giants like Penguin can’t solve this problem, but 51 can solve it?”
Shi Yuzhu nodded, "That's the truth."
Zhou Buqi took a deep look at him and found that he was thinking hard.
It's a little funny inside.
Lao Shi, Lao Shi, I have already said this, whether you can understand it or not depends on your emotional intelligence!
Penguin also has an e-commerce platform called Paipai.
Can be patted so-so.
More importantly, does Paipai rely on QQ space to divert traffic?
Absolutely not!
Paipai's traffic relies on QQ and Penguin Portal.
51 Space is the copycat version of Qzone.
Even the real owner can't divert traffic to the e-commerce network, so the copycat version is enough? Can those non-mainstream user groups of 51 really be transformed into consumers of Taobao?
Ordinary netizens can't play e-commerce these days.
When any ordinary netizen can shop online, it will be five or six years later in the era of mobile internet. Payment licenses have been issued, and the online banking system can be completely bypassed.
At that time, 51 was already completely cold.
Lao Ma may not be able to see the outcome of 51 in the future, but based on the positioning of the current 51 user base... It can be said that the users of 51 and Taobao users are completely different groups of people.
Giant and 51 have reasons for cooperation, because the user groups of both parties are consistent. Ali went to invest in 51, the old horse is fooling the ghost, Ali's stock price has plummeted, how dare he spend money casually.
It seems that Shi Yuzhu really didn't notice it.
This buddy is not a pure Internet person, and he doesn't seem to understand e-commerce and online communities.
Zhou Buqi said: "Old Shi, online communities are different from games. Game companies can flourish, and different players have different hobbies. However, platform websites are highly centralized, which is the principle of number one or number two. Only the industry's first and The second in the industry can survive. In the past year, 51 users have been losing one after another. The next few years will only be worse. 51 can’t shake the status of Qzone, let alone form an impact on Youyou.”
Shi Yuzhu sighed, "Yes!"
Zhou Buqi went on to say: "QQ is behind QZone, Helo is behind Friends.com, and 51Zone is a rootless apple."
Shi Yuzhu gritted his teeth and slapped his thigh, "For professional matters, we must listen to the opinions of professionals! That's it!"
Then, he took out his mobile phone, called Liu Wei, the president of Giant Network, and said in a deep voice, "Bring back the team negotiating with 51."
"Huh? Why?"
On the phone, Liu Wei was surprised.
Shi Yuzhu said: "We will not pursue this case!"
Liu Wei said bitterly: "Why? I have settled with this side, and they have officially notified the investors and Ali, saying that they will accept the giant's investment."
Shi Yuzhu said firmly: "Push it, this matter is immature and unconsidered. 51 may not be a good choice."
Liu Wei hurriedly said: "Why not? 51 complements our strategy. The cooperation between 51 and Giant can copy the Penguin model..."
Shi Yuzhu interrupted him, "Okay, that's it, I've decided. Give up investing in 51, and you can deal with it. If anyone has an opinion, let him come to me!"
Hanging up the phone here, Zhou Buqi stopped eating, and jokingly said: "Old Shi, you make so much money with "Zhengtu"? You can take out 50 million US dollars if you say it?"
Shi Yuzhu felt relieved and said with a smile, "It's okay, the market feedback is good."
"What about the profit?"
"The profit in the first quarter is about 50 million US dollars."
"So much?" Zhou Buqi opened his eyes wide, looking surprised, "Playing games really makes a lot of money!"
Wang Yaojin and Feng Muer next to each other looked at each other with such expressions.
You guessed it!
Boss Zhou is the one who fools people!
In the hotel in Pengcheng last night, after the intercourse, the boss ordered to check the financial report of Giant Group on the Internet. It is a listed company, and the information is public.
After checking, I was very surprised. Giant's financial report for the first quarter of this year, the net profit was as high as 48.3 million US dollars!
You know, in the first quarter, the Giant Group had only one product, which was "Journey", which imitated "Legend". The net profit in the first quarter was as high as 350 million yuan.
There are so many businesses under Ziweixing, Friends.com, Xiaonei.com, Jinri Toutiao, Weidian Search, Weidian Software, and SP business... All of them add up, and the profit in the first quarter is only more than 900 million.
With just one game, they can top up one-third of Ziweixing's revenue.
No wonder colleagues are getting involved in the game industry one after another, this industry is really profitable!
The boss obviously checked the giant's financial report last night, but now he looked dazed, surprised and exaggerated, and it looked like he was acting.
I don't know what the boss's next purpose is.
Grab the 51 business?
Shi Yuzhu didn't know why, so he was quite proud, "The new game "Giant" was tested in March. Although it is not as popular as "Zhengtu", it is still a very good game."
Zhou Buqi suddenly understood and said, "No wonder you have so much money that you want to invest in 51. It turns out that you are so rich."
Shi Yuzhu sighed, shook his head and said, "I won't mention the matter of 51, you are right."
"You also have a point."
"ah?"
Shi Yuzhu froze for a moment, but didn't react.
Zhou Buqi said with a smile: "The strategic idea of social traffic plus game monetization is very correct, but you have chosen the wrong target."
Shi Yuzhu's pupils shrank, and he understood what he meant, "You want to cooperate with giants?"
Zhou Buqi said indifferently: "You invested in 51, isn't it because of their traffic? In terms of traffic, which company in the country can compare with Ziweixing?"
Shi Yuzhu twitched his lips, and said speechlessly: "Who doesn't understand what you are talking about, but Ziweixing... Hehe, I can get 25% of the shares by investing in 51. Investing in Ziweixing, a mere 50 million US dollars, is also You can get one-thousandth of the shares."
Zhou Buqi said with a smile: "There is no need for strategic investment, the two sides can cooperate."
"How to cooperate?"
"You pay for it, I'll give traffic."
"Um?"
Shi Yuzhu raised his eyebrows.
Zhou Buqi asked: "Penguin's game business is more profitable than giants, right?"
Shi Yuzhu nodded, "Giant is not in the top five in the domestic game industry."
Zhou Buqi said: ""Zhengtu" is a hit game, very popular. Penguin's game, you can log in directly through the shortcut keys of the QQ client, which is equivalent to QQ attracting traffic for its own game. Ziweixing does not make games, at least not Make large-scale online games. If the giant needs it, the Helo client can provide traffic.”
"real?"
Shi Yuzhu's eyes lit up.
Drain traffic through instant messaging software such as QQ and Helo. This is direct traffic, which can directly open up the account. Even the popular "Zhengtu" has a maximum of 1.5 million people online at the same time, and the number of players is 5 million.
This data is relatively large among large-scale online games. There are only three online games with more than a million online games at the same time in the country, namely "World of Warcraft", "Fantasy Westward Journey" and "Journey".
But compared with Helo, this data is really insignificant.
Helo has more than 120 million registered users and 50 million daily active users, which is much more attractive than 51 Space.
Zhou Buqi said: "Helo is still a relatively new product. In the stage of exploration and development, functions will be added little by little. Recently, Helo is planning to add a game panel with several built-in games. Our attitude is rather lack than excess. Pick a few high-quality games and try them out. If you are interested in cooperating, users will be able to log in to "Zhengtu" directly through Helo and Helo accounts in the future. In terms of account security, I believe Helo's account security will be far stronger than "Zhengtu" , It can also reduce the risk of account theft in the game.”
Shi Yuzhu was very excited, and slapped his thigh, "If you are willing to cooperate, tell me earlier! Do I still need to find 51? That's the deal! I'll buy this game slot from Helo! I will definitely buy it!"
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