Top of the big era

The first group buying activity on Xiaonei.com is about to go offline.

A timer has appeared on the web page, and the countdown has begun.

In the last few hours of the event, the group buying activity has set off a small climax.

"After this village, there will be no such shop!"

"If you want to get a bargain, you have to do it quickly!"

"Now or never!"

In this mood, everyone's enthusiasm for panic buying continued to rise.

The total number of computers sold in group buying activities has exceeded 14,000!

At this time, Zhou Buqi was in Quanjude, eating roast duck with Zhen Yu, Xue Baoshan, Xu Baihui, Meng Houkun and Guo Pengfei.

Needless to say, after asking, I found out that Zhen Yu, Xu Baihui, and Guo Pengfei had never eaten before.

"Jieyu Media, how is it going?"

Watching the master skillfully cut the duck slices, Zhou Buqi asked the question knowingly.

Zhen Yu shook her head with a forced expression.

Xu Baihui lowered her head and said distressedly: "Why am I so unlucky, I can't do anything, or you just fire me!"

Yes, Jieyu Media, which is hosted by these three girls, has spent a lot of effort going around, and it hasn't even managed a school, which is almost a failure.

The idea of ​​Jieyu Media is to be an advertising media platform on the university campus, and the entry point is good.

However, it is incompatible with the reality of the times.

Universities focus on academic atmosphere rather than commercial atmosphere.

I approached the logistics departments of various universities, and they heard that they wanted to cooperate to set up billboards on the university campuses, and they all refused without thinking.

Making money is small, and if word spreads, the reputation will be ruined.

This is the capital, and all major universities are extremely strict in this regard.

Moreover, there are billboards in the university. There are "advertising walls" in the teaching buildings and everywhere on the campus, which are used for some commercial publicity. Such as postgraduate entrance examination advertisements, driving school advertisements, travel advertisements and so on.

These advertising spaces were all discussed and approved by the school officials and reasonably planned, and belonged to the Propaganda Department of the Student Union of the school.

This kind of thing must be verified by a school organization, how can it be led by a commercial company?

What if there are some unhealthy advertisements?

Therefore, Jieyu Media fell into a great predicament from the very beginning.

The reason why Jieyu, Xue Baoshan, and Xu Baihui were so lost was that apart from the fact that Jieyu Media was not developing smoothly, the more important reason was that they were despised by others.

On Liu Wenbo's side, two blind date parties have already been held in a hurry!

Excluding the rental fee of the hotel, the decoration fee of balloons and flowers, and the cost of drinks, I also made a net profit of seven to eight thousand yuan.

This is just the beginning, the stage of testing the waters!

In the name of campus blind dates for college students, it has just been launched in four schools including BIT, BFSU, Minda, and Beijing Normal University, and has already achieved good results.

This made Liu Wenbo very angry.

According to the report he submitted, with the determination of the model and the signing of long-term cooperation agreements with platforms such as hotels, the cost will be greatly reduced. Roughly speaking, a blind date with a scale of 100 people can earn 5,000 yuan.

The capital is so big, there are at least six or seven districts, and each district holds three games every Friday, Saturday, and Sunday night...there is a profit of three to five million yuan a month.

The prospect is very good!

Liu Wenbo is full of fighting spirit!

This business is easy to operate, and the money comes in faster, which is more promising than milk tea shops.

Therefore, regardless of the fact that the group buying activities on Xiaonei.com were in full swing during this period, Liu Wenbo did not participate and concentrated on managing his own stall.

He has already planned several marketing plans, and he is full of energy.

Inside the Entrepreneurship Alliance of Ten Schools, everyone knew that Liu Wenbo was out of place, and had a vague conflict with the boss, Zhou Buqi. Therefore, Jieyu Media, which started at the same time, has high hopes from everyone, hoping to overshadow Liu Wenbo's limelight.

The result was astonishing.

Far from it!

Chen Dong thought for a while, then slowly said: "I think the direction is wrong."

"How?" Zhen Yu listened humbly.

Chen Dongdao: "I'm not sure about the specifics, but when I was in Peking University, I often encountered this kind of thing, that is, many students were working part-time, posting small advertisements everywhere, some on the roadside walls, and some were teaching. In the building, some are in the library, and some are even sent directly to the dormitory."

Zhen Yu shook her head, and said softly: "I know what you mean, we also had this idea at the beginning, but we vetoed it later."

"Why?"

"This is not the right way. Posting small advertisements is against the school's regulations. Those college students dare to post small advertisements everywhere because they are college students, and the school can be lenient to them. If a media company outside the school does this, it will definitely appear. questionable."

Xue Baoshan sat in a dignified posture, wiped the corners of her mouth with a paper towel, and said softly: "There is a set of industrial chains for posting small advertisements in universities, but this is not visible, and it is all done by some small cooperatives. Jieyu Media The object of imitation is Focus Media, so the positioning is naturally higher.”

Meng Houkun frowned, "Is there no way to bypass the school?"

Xue Baoshan pursed her lips and nodded.

Meng Houkun sighed, "That's troublesome."

Zhou Buqi said with a smile: "At the beginning, I was not optimistic about this direction. This media... Don't look at Focus Media's popularity now, but this kind of unconventional media company is not the mainstream after all."

"TV stations and newspapers are the mainstream, and the country won't allow them!" Xu Baihui curled her lips and muttered.

Zhou Buqi said: "Our business must be operated around the Xiaonei network. I have built such a large platform. Isn't it a waste if I don't use it?"

"What's the meaning?"

"A few days ago, Xiaonei just signed an advertising sheet with Taobao. The Internet is the mainstream media market in the future. Of course, film and television entertainment is also an important part. I will talk about this later. Xiaonei is now very popular, Jieyu Media You might as well undertake the advertising business of Xiaonei.com.”

Zhen Yu understood immediately, opened her beautiful eyes wide and said, "Are you talking about advertising for Xiaonei?"

Zhou Buqi said: "Not only the Xiaonei website, but also our soon-to-launch Friends website, as well as Yuanwei milk tea shops and dormitory kiosks distributed in major universities. This is the key point. The dining table advertising project is doing well. Think about it, big companies are willing to advertise on the canteen tables, so what is the difference between a milk tea shop and a canteen? First, it will be more convenient to use the self-owned platform to the maximum efficiency and reasonableness, and then think about opening up the relationship with the school and expanding the industrial market. "

Jieyu sighed softly, "It seems that this is the only way to go."

Zhou Buqi clapped his hands and said with a smile: "This is just a small suggestion. It's another thing to ask you to come to Quanjude to eat roast duck this time. Computers are sold out on the Xiaonei website, what will be sold next?"

"Sell the phone!" Meng Houkun suggested without thinking.

Zhou Buqi said: "Use your brain! Just sold the computer, emptied the pockets of the college students, and then sold the mobile phone? Can it be sold?"

"hey-hey."

Meng Houkun scratched his head.

Zhou Buqi said: "There are various models of group buying. Selling computers is just a social e-commerce model in cooperation with JD. Next, we need to enrich the group buying business so that those who follow suit can learn quickly. Don't give them a sample I'm afraid they won't even copy it!"

"puff!"

"Ha ha!"

Everyone laughed.

Even Xue Baoshan, who has always been reserved and dignified, couldn't help laughing, with a slight annoyance in her eyes, thinking that he was too funny.

Zhou Buqi said: "This time, let's sell coupons!"

"coupon?"

"When talking about the food in the capital, Quanjude Roast Duck is often the first thing that comes up. But how many college students have eaten it? It's too expensive, even Xu Baihui has never eaten it."

Xu Baihui snorted, "I haven't eaten it because I don't want to eat such a greasy thing!"

"Okay, don't interrupt, let's talk about business." Zhen Yu rolled her eyes, eyes sparkling, and looked at Zhou Buqi, "So the coupons you are talking about are Quanjude Roast Duck coupons?"

Zhou Buqi said: "Yes! Talk to Quanjude! Quanjude is also a state-owned enterprise, and it also has the obligation to help college students. The price is so high, can college students afford it? Why not cooperate once and hold a special session for college students. In this way, Quanjude can be used in this In the off-season of tourism, increasing the flow of passengers can also allow the majority of college students in Beijing to taste the taste of Quanjude Roast Duck.”

Xue Baoshan said happily: "This is a good idea. This is group buying. The average cost of a group dinner is lower than that of an individual meal. Only Xiaonei.com can bring together college students from all over Beijing. Classmate Zhou , it makes sense, you are amazing."