Top of the big era

The group buying activity on Xiaonei.com has officially ended.

A total of 14,875 computers have been booked out!

Among them, there are 9747 desktops and 5128 notebooks.

Calculated according to the standard group purchase price, Xiaonei can earn 449 yuan from each desktop computer, and 749 yuan from each laptop computer. If none of these computers were returned, Xiaonei.com could earn... more than 8.2 million through this group buying activity!

Excluding the part-time wages paid to the students and various transportation costs, it can also make a profit of 8 million.

This number is really wonderful.

Equally excited is JD.com.

JD.com didn't make any money from this group buying event, but they earned more than 80 million in cash flow!

When picking up the goods from the manufacturer, it is usually the first to pick up the goods and pay later.

The contract between Lenovo and JD.com is to be paid in three installments within one year. That is to say, this huge sum of money can be safely deposited in JD.com’s account for a long period of time, and it can reduce operating pressure and enter Fast track to development.

Not to mention anything else, the money is put in the bank, and the annual interest is two to three million.

In addition to cash flow, the more important meaning is fame.

80 million credited in half a month!

This data even overwhelms the domestic e-commerce overlord Taobao.

Jingdong Multimedia Network is completely popular!

The most direct result is to attract the favor of capital giants.

Liu Qiangdong invited Zhou Buqi to his office to discuss this matter.

In the previous life, JD.com had a very poor early stage development, and no venture capital institutions were optimistic about it. It was not until a year later that the little-known Capital Today finally contributed money and completed the A round of financing for JD.com.

In this life, JD.com has directly attracted the favor of international capital giants such as Goldman Sachs and Sequoia through the spring breeze of Xiaonei.com.

However, Zhou Buqi talked to Liu Qiangdong before, and he should be cautious about the introduction of foreign capital. Huaxia Internet has passed the stage of reckless heroes, and must gradually move towards formalization and institutionalization.

Sitting on the old sofa in Liu Qiangdong's office, Zhou Buqi looked at the quilt covered with sheets not far away, feeling a little bit emotional, and said slowly: "I mean, don't worry. Jingdong is not short of cash flow now, you can hold on."

Liu Qiangdong immediately understood what he meant, "Will the group buying activity continue?"

Zhou Buqi smiled and said: "Sure, the group buying activity will continue, but I just sold out the computer, so I will take an easy route. We will cooperate with Quanjude to buy a wave of coupons to help college students enjoy good prices Lian’s Yanjing Roast Duck.”

"Coupons?" Liu Qiangdong was slightly taken aback, not quite understanding, "How does this work?"

Zhou Buqi said: "The places at Quanjude are also limited, we only sell 100 coupons in group purchases. Order online, 10 yuan can buy 100 yuan coupons, and then go to Quanjude for dinner at the designated time."

In Quanjude now, a roast duck is 108 yuan, and after a meal, the per capita consumption is more than 60 yuan, which is not friendly to college students.

If you grab a coupon of 100 yuan, the per capita consumption is only about 20 yuan, which can make the vast majority of college students afford it, and Quanjude can also make some money.

"100 coupons are definitely not enough, you have to grab them."

"Yeah, that's what I want. Determine an accurate time, and then distribute the coupons online. You can grab them quickly, but you won't be able to grab them if you are slow."

Only then did Liu Qiangdong finally realize the significance of this coupon activity, he couldn't help but take a deep breath, his expression shook: "Online panic buying... This is another wave of craze! Once it is completed, it will definitely be another classic marketing case .”

I admired again and again in my heart, this kid's business sense is really too keen.

First, publicity campaigns are made to trigger the desire to buy and the urgency of the college students; then the coupons are launched at a fixed time, making countless college students wait hard in front of the computer, which is essentially free advertising; the panic buying starts, creating a tense atmosphere; similar benefits Coupons are sold from time to time, word of mouth promotion...

With this wave of success, it's hard not to think that Xiaonei.com will become popular!

Zhou Buqi took it for granted: "Selling coupons, you can't make money on Xiaonei. Maybe you have to get involved. If there are not enough derivative benefits, this event shouldn't happen."

Liu Qiangdong sighed, with greedy envy in his eyes, "I really don't know how your brain grows."

Zhou Buqi smiled, "Computers are too expensive, let's sell a few waves of coupons first to give everyone some benefits. In May, we will cooperate with JD.com and come to Boda."

"Oh? What are you selling this time?"

"cell phone."

Liu Qiangdong raised his eyebrows and narrowed his eyes, "Mobile phone?"

Zhou Buqi said coldly: "Now, the telephone magnetic card machines have been dismantled one after another, and only the teaching buildings and dormitory buildings are reserved on campus. The era of mobile phones has come. The ridiculous thing is that our domestic mobile phones are of poor quality. Anyway, the prices are ridiculously high. Of course, of course, this is not the fault of mobile phone manufacturers, but the disaster of big shopping malls."

Liu Qiangdong is an expert, and his eyes widened immediately: "You want to lower the price of mobile phones?"

"Definitely!"

Zhou Buqi gritted his teeth and looked very determined, "A mobile phone that costs 1,000 yuan will cost consumers 3,000 yuan to buy! The money was earned by middlemen and second-hand dealers. As a result, mobile phone manufacturers have no money to do business. Research and development, consumers have become the targets of slaughter. What kind of absurd market is this? I don’t care about other places, and second-hand traffickers don’t want to be deceived by college students!”

There is a reason for this arrangement.

Group buying activities can not be limited to the capital.

There is no news from the ministries and commissions, but President Hu has revealed that the leaders of the ministries and commissions are very appreciative of the remarkable results of this group buying activity on Xiaonei.com and think it can be properly promoted.

In the next step, 2-3 cities can be finalized for further experiments, operations and investigations. In other words, the Ministry of Education is very likely to issue policies to help Xiaonei to promote it in colleges and universities in 2-3 cities.

The issuance of policies and the establishment of new city teams will take time.

It's almost the end of May.

You can sell your phone.

Liu Qiangdong frowned and said: "The water in the mobile phone industry is very deep. Do you know Gome? It relies on ultra-low-priced electrical appliances to quickly occupy the national market. The big boss is only in his thirties, and he has become the richest man in the country. Even Gome's For mobile phones, they dare not reduce the price too much. Dealers, major manufacturers and mobile phone manufacturers all have contracts, and price uniformity must be maintained, and price wars are strictly prohibited.”

"Yeah?"

The corner of Zhou Buqi's mouth curled up, disapproving.

Liu Qiangdong said seriously: "Xiao Zhou, your idea is good, but don't worry about the mobile phone."

Zhou Buqi said decisively: "No matter what others do, Xiaonei must sell cheap mobile phones with high quality and low price! If the mobile phone industry does not change, then I will subvert the entire industry!"

"Everyone has a contract..."

"Is there always a contract?"

"ah?"

"Domestic mobile phone manufacturers can't do it, how about foreign head offices? There are at least a thousand mobile phone brands in the world."

Liu Qiangdong laughed and said: "Brother, you don't understand this, foreign mobile phones can't directly enter the country, you have to get an access license and corresponding qualifications, and you have to have a special localization system... "

"I know!" Zhou Buqi waved his hand, "Brother Qiang, this matter is settled like this, er... market research is also good, you go and find out which mobile phones are of good quality but poor sales. Avoid price contracts. For college students, low prices are king, and it doesn’t matter whether the brand is brand or not.”

Liu Qiangdong gave him a deep look, shook his head and smiled.

Probably, only such courageous and courageous young people can succeed in starting a business, right?

Zhou Buqi smiled and said: "Brother Qiang, wait until the mobile phones are sold out in May, and the new semester starts in September, and then sell a wave of computers. At that time, JD.com's valuation will be the highest, and it will not be too late to discuss financing at that time. "

Liu Qiangdong nodded.

His mentality has also changed now.

The cooperation with Xiaonei.com is so successful. Once the group buying of mobile phones is really launched, JD.com will definitely make a lot of money. After all, mobile phones are different from computers, and the profits of mobile phones are too high.

With this foundation, his waist in front of capital has also hardened.

"By the way, what's going on with Xiaonei? I saw a post on the forum saying that a food ordering platform will be launched soon?"

"right."

"Don't you think it's too much? It's group buying, food ordering, and social attributes. Oh, by the way, you also set up a milk tea chain store..."

Liu Qiangdong almost fainted.

How can there be such a business?

From the business classics and speeches of business leaders all over the world, one conclusion can be drawn, that is, entrepreneurship must be focused! Find a direction, continue to do it unswervingly, and have a deep understanding!

What is Xiaonei doing?

East one hammer, west one stick, group buying has just improved, and the ordering system is online again?

"Brother Zhou, you can't chew as much as you want. I think you have a marketing mindset and enough courage. You can focus on the field of group buying and really do it."

Liu Qiangdong persuaded him earnestly.

But Zhou Buqi smiled, disapprovingly: "Yes, the most important thing about starting a business is focus, because focus is the only chance for a start-up company to survive! I am different. For me, survival is easy, because I choose The direction must be correct. My goal is to build an ecosystem as soon as possible to make it bigger and stronger.”

In his previous life, he had read the autobiography of the CEO of Baidu.

In his autobiography, Mr. Li is most satisfied with his focus on the Internet for so many years. He said that the reason why Baidu can stand out is because it only does business related to search.

No games, no e-commerce, no social networking, no portals.

But then came a crisis.

Baidu, which is too focused, lacks a complete ecological closed loop. On the contrary, Ali and Tencent have completed their industrial layout in multiple channels and formed their own corporate ecology.

The reason why Baidu was dropped from the BAT was not because of the notorious PPC, because even if it stinks, Baidu is still the largest search engine in China and firmly dominates the market. The lack of its own business ecology has caused Baidu to be quickly thrown off in the mobile Internet era. When it realized that it was far behind and wanted to catch up, it was too late.

"ecosystem?"

Liu Qiangdong asked himself that he had a good understanding of business, but he didn't quite understand such a trendy term.

Zhou Buqi glanced at him and said calmly: "To be an e-commerce company, JD.com must have a warehouse management system, a logistics distribution platform, and even a corresponding storage center, express delivery team, and after-sales team. Together, it is a complete e-commerce ecosystem. If you only do part of it, once someone chokes you at a certain link, it will be a devastating blow.”