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During today's foreign visit, Zhou Buqi was accompanied by his secretary Ning Yaxian and several senior executives from Ziweixing International Department. The leader was Vice President Zhang Xuhao.

Zhang Xuhao is considered the veteran of Ziweixing. When Xiaonei Network expanded its market to the Magic City, it relied on his operations and his family's influence in the area.

Now, Ziweixing has adjusted its organizational structure, canceled the school business group, and merged the school network into the new media business group. The president of Xiaonei.com is temporarily appointed by Liang Rubo.

However, the president of Xiaonei Network is at the M7 level, so he cannot continue to hold the position concurrently.

We need to find a suitable candidate for the president of Xiaonei Network.

Guo Pengfei strongly recommended Zhang Xuhao.

Xiaonei.com is engaged in university campus business, and its scale... is actually not very large compared to the overall scale of Ziweixing now.

In terms of scale alone, the school network can be reduced to a marginal business.

But it’s of great significance!

Xiaonei.com has long-term brand value. Serving college students well means serving the most elite and richest group in the country in the future.

Advertisers with long-term value pursuits are very willing to cooperate with Xiaonei.com.

Zhang Xuhao is very good at market layout in university campuses.

Zhou Buqi knew him very well, and when he brought him here this time, he seemed to be familiar with him. If he becomes the president of Xiaonei.com, Qin He will be his direct subordinate.

Get in touch more and learn more easily.

While walking around the warehouse center, Boss Zhou could not overly guide the layman in such a low-level job. Qin He noticed this and went to the warehouse manager's office together.

Out of the sight of grassroots employees, Zhou Buqi laughed at himself and said: "Back then, I had to deal with the supply chain a lot. When I first started my business as a milk tea shop, I led Meng Houkun to each supplier, relying on my legs. They ran away. After a few years of living in a position of dignity, they have become a bit out of touch with the people."

Qin He chuckled and said: "You are a person who does big things, and your focus is different. Letting scientists be primary school teachers does not care about education, it is a waste of social resources."

Zhou Buqi waved his hand, "Okay, let's take a break and sit down and chat. I'm very interested in your clothing group purchase."

Zhang Xuhao has not yet been officially promoted to the president of the school network. Now it is just the nomination stage for Guo Pengfei and Meng Houkun, and Liang Rubo has to confirm it in the end.

Therefore, Zhang Xuhao didn't know about this and frowned: "In the clothing business, group buying on campus has always been done, but the main business is long johns, socks, underwear. I remember trying on clothes that can be worn outside. A few times, it didn’t work out well.”

Qin He nodded lightly, "Yes, I have read the materials. The people in charge at that time were Shi Jinglin and Chen Dong, and they did not start the clothing business."

These two names...

Many new employees of Ziweixing may not understand it very well, but senior employees like Zhang Xuhao are very familiar with it!

Shi Jinglin, nicknamed "The Big Devil"!

When she was in charge of Xiaonei.com, Xiaonei.com was once the most profitable business of Ziweixing, supporting the development of many other businesses.

Chen Dong is even more powerful. He went to Japan to do business and is now the big boss of Jingtao Co., Ltd.

Neither of these two people have started a business, just because of this ugly woman?

Can it be done?

Zhang Xuhao was not optimistic about this business and asked in a temperate tone, "They can't do it, so you can?"

Zhou Buqi felt that the tone was a bit harsh. Ms. Qin had already taken up her post, and the 91 Shopping Festival was about to begin. This meant that her model had been approved and approved by higher-ups.

She must have come up with some constructive business models to run the clothing group buying business.

Zhou Buqi appeased him a little and said cautiously: "Ziweixing started its business on the campus network. After college students graduate, they will become the backbone of society in the future. Their evaluation of the campus network and even Ziweixing represents the success of Ziweixing." MSI’s goodwill and brand. Be careful when doing group purchases on campus, and it’s better to have less than indiscriminately.”

Qin He looked very confident, "Having been doing on-campus group buying for so many years, I have actually accumulated a lot of experience in terms of business sorting and operation. In the past, people from JD.com were responsible for the delivery and logistics of on-campus group buying. Now they are all We are the ones hosting it ourselves. This shows our progress. For clothing group buying, there is actually not much pressure on the business and operational levels, as long as there are slight modifications in the concept and model."

Zhou Buqi asked: "How to modify it?"

Qin He smiled and said, "Customized."

"custom made?"

Zhou Buqi was slightly startled.

Qin He said: "I have read some materials about on-campus group buying in the past, and I know that we have launched a batch of customized low-end and low-price mobile phones specially for college students. This idea can be extended to the clothing industry."

Zhou Buqi became more and more interested.

Zhang Xuhao became even more suspicious, "Customized clothes? Doesn't this make the already troubled clothing group buying even more troubled by orders? In the past, clothing group buying couldn't be done. The most important thing is that the order quantity couldn't be done."

Qin He obviously needs to be more professional, "The effect of on-campus group buying on clothing was not very good in the past. We have summarized it, and there are about 7 items. For example, on-campus group buying adopts a centralized purchasing system, which connects the school network with users. Produced by the school network, If there are counterfeit and shoddy products, it is the school network that will bear the responsibility.”

Zhou Buqi nodded and said "hmm", "This is a common dilemma of the B2C business model. There are many counterfeit products on Taobao, and the damage to Taobao's brand is relatively limited, because they are all done by the merchants and have nothing to do with the platform. However, self-operated e-commerce platforms such as Dangdang and JD.com cannot do this and must bear the credibility of their products to users."

Qin He said: "Yes, this is the main reason why it is difficult to do clothing group buying. It is related to the brand of Xiaonei.com. This makes us constrained when selecting products. If we cooperate with some big-name clothing, product selection will be easier, but The price is on the high side and college students can’t afford it.”

Zhang Xuhao said: "There is also the competition factor on Taobao. There are too many high-quality and cheap clothes. College students do not have high demand for big-name clothes."

Qin He agrees very much, "On-campus group buying cannot be the same as Taobao. There are some things they can do, but the school network cannot. We have different product positioning."

"right."

Zhou Buqi is relatively satisfied. In just a few words, it can be seen that the vice president and group buying director of Xiaonei.com, who was recruited from Paipai.com, has a deep understanding of Xiaonei.com.

This is a good sign.

Many business managers are preoccupied with making money and are excessively profit-seeking. They only think about opening up more profit points to pursue better performance and ignore the importance of brand building.

Not to mention anything else, even Fu Sheng is like this.

This is not okay.

Companies that are large but not powerful will acquiesce to this type of behavior. But for companies with longer-term value pursuits, they would rather not make a lot of money than damage the brand.

Qin He continued: "Another point is that the categories are not enough. Because we have to control the quality of clothing, it is difficult to provide too many clothing styles. The last thing college students want to see is matching clothes with others on campus. I have seen Materials, this reason was the direct reason why President Shi Jinglin stopped group buying of clothing."

Zhou Buqi had communicated with Shi Jinglin a lot back then, so he knew more about it, "Can the customization of clothing you mentioned solve this problem?"

"Can!"

Qin He is calm and confident.

"oh?"

Zhou Buqi didn't quite believe it. Anyway, he couldn't think of any good solution.

Qin He said with a smile: "I used to be the vice president of Paipai.com, and my main responsibility was the supply chain management of the clothing business. In three years, I visited almost all clothing factories and family workshops in eastern Guangdong Province. "

"It's awesome!"

Zhou Buqi praised him.

This is truly remarkable.

There are too many clothing manufacturers in eastern Guangdong Province, probably hundreds of thousands of them. Many of them are based on family units. They build a set of equipment at home, and then the couple starts making clothes.

If it develops well, it can also recruit three or five masters from outside.

Many of the high-quality and low-priced clothes on Taobao and Paipai come from such small family workshops. I got big-name styles, found similar materials, and started processing them at home. A single person can produce fifty or sixty pieces of simple clothing such as jeans and T-shirts in a single day.

This is the biggest advantage and biggest disadvantage of the domestic clothing industry.

Zhang Xuhao frowned, "Can you turn the industry disadvantages of such a small workshop-like processing factory into advantages?"

"Yes, it's customization." Qin He looked quite confident, "I have been planning this idea for more than a year. I have proposed it many times within Paipai, but failed. In fact, I can understand it. The model I want to create is not suitable for patai. However, on-campus group buying is possible, and it can even be said to be the most suitable e-commerce platform for this model in China and even the world."

Zhou Buqi joked: "The tone is a bit loud."

Qin He said seriously: "Mr. Zhou, I am confident."

Zhou Buqi said: "I didn't question your intention, I came to learn from you. I'm not afraid to tell you the truth. I also participated in the school's group buying of clothing, but I really can't think of a solution. Clothing Industry Like the cosmetics industry, it is a profit-making industry. As long as there is a slight possibility, on-campus group buying will not give up this business."

Qin He said: "I think we should do everything we can to maximize the advantages of manufacturing in China. And this advantage means low price, high efficiency, speed and economy. The clothing manufacturing in eastern Guangdong Province has always been very developed, and here It is the forefront of clothing foreign trade and has thirty years of accumulation in the clothing industry chain. There are a large number of clothing workshops and small and medium-sized factories, the largest supply market for textile fabrics and accessories, as well as thirteen industries and warehousing bases. Of course. , this model of small and medium-sized workshops runs counter to the trend of standardization and scale in manufacturing standards, but it is in line with the current trend of personalization and diversification on the consumer side among young people in China and even around the world."

"Huh?"

Zhou Buqi's eyes lit up.

This angle is great!

Exploit strengths and avoid weaknesses!

It avoids the disadvantages of these workshop-like clothing factories in the south, but greatly exerts the advantages of small quantities and diversity of personalization, which coincides with the concept of "customization"!