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For some older people, wearing matching clothes is not scary. There was a time when people all over the country wore the same clothes. But times have changed, and today's young people are different. Wearing matching shirts is very embarrassing, especially on college campuses, and it will become a joke among friends around you.

Based on this reality, Taobao is the best clothing e-commerce platform in China.

Because the categories are rich enough.

The probability of matching shirts is extremely slim.

But group buying on campus is different. Due to the number of products to choose from, college students can only buy a limited number of clothes here, and the chance of matching clothes is very high.

Customization of clothing can solve this problem!

However, the entire customization process design is not easy and is an extremely complex industrial chain.

Zhou Buqi said frankly: "I customized two sets of suits when I was in London. It is an old shop with a history of nearly 200 years. It is near Downing Street and has very strict rules. I have to be there in person. After I went there, I didn't know how to do it at all. Without taking any measurements, the tailor sat down with me, chatted casually, and then let me leave.”

"Let's do a visual inspection." Qin He had some understanding of this, "Old tailors have practiced it. The custom in Britain was conservative in the past. Many nobles...including the royal family had to verify that they were virgins before marrying their wives. When an aristocratic woman goes to have her clothes customized, it’s not convenient to use her hands to measure them, so she can only look at them with her eyes.”

Zhou Buqi nodded, "Well, visual inspection shows that the level is quite high, but the price is quite expensive! A suit cost me... it's expensive anyway."

He remembered the price, but he couldn't show it off.

One suit cost 35,000 pounds, and the two suits cost him a total of 70,000 pounds.

Even if you buy luxury Armani suits, you can buy 50 sets.

According to some great tailors, other standard-produced luxury suits are trendy and seasonal, and different styles require different styles.

However, classics are timeless.

The suits he cuts by hand can be worn for a lifetime, never go out of style, and can even be passed down to the next generation.

I don't know if it was a psychological effect, but wearing a handmade suit, Zhou Buqi felt that his energy and spirit were different, one of which was the most obvious.

When he met with some important people in the UK, after he put on a custom-made handmade suit, the speaking style of the other party changed.

The first sentence he said was "nice_suit", and his attitude became more and more friendly, as if wearing this kind of clothes only truly entered their social class.

Qin He said: "Indeed, regardless of whether it is foreign or domestic, customization of clothing generally serves the upper class. The price is high and the audience is narrow. As you said, it is hand-made customization, and all the top masters are used, so the price is even higher. Those clothing workshops in the south, with their large quantities and small orders, are actually the most suitable for customization.”

Compared with other professionals, Zhou Buqi and Zhang Xuhao looked like laymen.

Zhang Xuhao could only echo her statement, "Really, the reason why the clothing customization industry cannot develop on a large scale is because the more personalized the goods, the smaller the order volume. And large clothing factories must produce and sell in batches. . Those family workshops in the south are indeed the best choice for receiving orders for customized clothing. The disadvantage is that the craftsmanship is poor and the quality of the clothing is not good."

Qin He said with a smile: "As long as the price is low, consumers can accept poor quality. Taobao's clothing business is doing so well. The main strategy is to have many styles, low prices, and poor quality."

Zhang Xuhao continued: "What about time? How to solve the delay?"

This is the most critical question.

If you want to customize clothes, the consumer must first place an order on the e-commerce platform. After the e-commerce platform receives the order, it connects with the garment workshops and asks them to produce the clothes.

After the clothes are produced, express delivery can be arranged to be delivered to consumers.

The whole process is very long.

Qin He said: "It's not too long, I've evaluated it. It's enough for college students to place an order on campus group buying, and the garment workshop starts production. This is a customized model, and the quantity will not be too large. There are hundreds of pieces of one style." It’s almost as easy as placing an order. We can definitely deliver the clothes to college students in 5-7 days.”

Zhang Xuhao asked: "What if the quantity is large?"

Zhou Buqi said: "Well, this is indeed a difficulty. Once a certain model becomes a hit, it is likely to burst into orders of 100,000 or 200,000 pieces. Such a large quantity will take a long time to produce. ."

Qin He said with a smile: "If the quantity is so large, it can be produced in a standardized way. Choose a standard, choose a large workshop, or choose a group of garment workshops."

"Even so, it will take a long time."

"Yes, so this is the advantage of on-campus group buying. My model of customized clothing cannot be done by Paipai, Taobao, JD.com, Dangdang, eBay, or Yi Xun. Because the delivery cycle is too long, once the order is placed The quantity is too large, and it may take 15 days to receive the goods. For the vast majority of e-commerce platform users, this is an almost impossible challenge. But Xiaonei.com can do it."

Qin He had already thought about it and was confident about it.

Zhou Buqi understood what he meant, "It's the brand value of Xiaonei.com!"

Qin He smiled and said: "Yes, this is a credit fortress based on the brand value of Xiaonei.com. There is a lack of credit system in China and the lack of the most basic trust between merchants and consumers, which makes it difficult to do many appointment-based businesses. . The customization of high-end clothing is easy to say. Both parties have a good reputation and will not violate the spirit of the contract for a piece of clothing. But for the public, this is a huge challenge."

Zhang Xuhao said deeply: "There is no credit system at all. A similar thing happened to my girlfriend last month. Isn't iPhone 4 launched in China? It needs to be snapped up. Now scalpers are selling this phone for 20,000 yuan." She had a lot of money. Very early on, she discovered a shopping website, paid 1,500 yuan, made an appointment in advance, and could get the mobile phone as soon as possible. Unexpectedly, the website took the money and ran away. Later, there was no way, I asked Someone bought her one from the Hong Kong government."

Zhou Buqi nodded, "Well, Taobao will also encounter a similar situation. Consumers pay, but merchants do not deliver goods. Alipay solves this problem."

Qin He doesn’t think so, “Alipay’s model has indeed improved the credit of online shopping transactions to a great extent, but it is still not enough for this kind of customized clothing with a long delivery cycle. This is not only the credit of merchants, but also the credit of consumers. Credit."

Zhang Xuhao raised his eyebrows, "How do you say this? Alipay is a third party, and it maintains the credit of buyers and sellers."

Qin He said: "For normal e-commerce transactions, Alipay can protect both buyers and sellers. But if it is customized clothing, it lacks sufficient protection for sellers."

Zhou Buqi obviously understands e-commerce better than Zhang Xuhao. He explained with a smile: "It has to do with the delivery cycle and the credit of consumers. Clothing customization is no different from ordinary clothing business. Ordinary clothing business produces first and then sells; customization The business model is to sell first and then produce. However, online shopping has a refund mechanism. Once the consumer places an order, the seller starts to produce the clothes. As a result, the consumer may lose patience because of the delay in delivery. Will choose to refund. This will cause the seller to produce a piece of clothing in vain, causing economic losses."

After a pause, Zhou Buqi continued: "The normal clothing business is mass production, and the average cost of a single piece of clothing is very low, so even if there is a lot of inventory left, you can still make a profit. The customization business is different. The marginal cost of small-scale production is higher, and unsold inventory will cause relatively large losses."

Qin He has long heard that Boss Zhou is the smartest person in Ziweixing. As long as it is an Internet business, there is nothing he doesn't know. Even if he doesn't know, you only need to briefly summarize it in words, and he will be able to follow the idea immediately and give more professional and accurate business guidance.

At this time, Qin He could see the big boss's acumen. In this case, there was no need for her to elaborate on the details. She further said: "Normal consumer returns and refunds will cause losses, which is also secondary. In the end, What I’m afraid of is competition among peers. Placing a large number of orders maliciously, and then decisively choosing to refund when the competitors have almost finished producing the orders. This can cause a fatal blow to the competitors.”

Zhou Buqi nodded and said: "Similar methods are not uncommon at home and abroad. Samsung can overthrow Japanese technology giants such as Toshiba, Hitachi, Panasonic, and Sony, using similar methods. Compared with Samsung, Japanese companies are still too honest. That’s right.”

Zhang Xuhao understood now and took a deep breath, "So Taobao, Paipai, Dangdang, eBay, JD.com, Amazon, etc. are not acceptable. Only on-campus group buying can do this business. Because the threshold for on-campus group buying is higher and only for The average quality of college students is higher. Moreover, it is a real-name system, directly linked to academic qualifications and resumes, and has a rigid credit tie. On-campus group buying is the e-commerce platform with the lowest credit fraud."

Qin He said: "Not only will the quality be higher, but college students will also be more patient. After having built the Xiaonei Network for so many years, they will have enough patience with the Xiaonei Network."

Zhou Buqi said: "Yes, this is the importance of the brand value of Xiaonei.com, and it is also the long-term value reflection of Xiaonei.com's purpose of serving college students in the past few years. Many new products of Ziweixing are first promoted on Xiaonei.net , let college students try it out first. Because Xiaonei.com has established a positive interactive relationship with college students, they will have higher tolerance and more patience for Xiaonei.com. This is the greatest value of Xiaonei.com!"

This last sentence was addressed to Zhang Xuhao, who is likely to become the president of Xiaonei.com in the future.

Xiaonei.com may not make much money, but that is not important, the brand is the most important!

Xiaonei network will always be the most important strategic business of Ziweixing!

The school network is the cornerstone!