Top of the big era

The school network is the cornerstone.

Just like when a pharmaceutical factory produces a new drug, it must follow a scientific approval process and must undergo Phase 2, Phase 3 and Phase 4 clinical verification.

This process requires a large number of volunteers to test the medicine.

Trial medicine is very risky, and you may encounter serious side effects. For many major foreign pharmaceutical companies, it may cost billions of dollars to develop a new drug, half of which may be spent on the marketing approval process after the drug is successfully developed, mainly the drug testing process.

This is putting your life on the line.

Therefore, a large number of people abroad, when their lives are tight or short of money, will take the risk to try drugs, and then they can make a lot of money and improve their lives.

For new drugs, the process of "drug testing" is critical.

However, for most Internet products, there is a lack of such a "drug trial" process. After developing a product, I didn’t know whether it was good or not, so I rushed it to the market without thinking. As a result, many products were “poisons” and failed miserably.

Ziweixing is different. Many of the new products it has developed have been successful after being launched on the market. According to internal statistics, the success rate is as high as 72.4%!

This data is about 10 times that of similar Internet giants like BAT.

The reason behind this is the school network.

College students are free volunteers for Ziweixing to develop "new drugs". They can "test drugs" for Ziweixing's new products.

Although Qin He has only joined Xiaonei.com for a short time, she has already deeply understood the value of Xiaonei.com's product. Through the custom clothing business, she can maximize the value of such trial medicine!

There are many difficulties in clothing customization, including supply chain management, long delivery cycles, a lack of credit system, and consumers’ patience when they cannot get the goods for a long time.

Qin He gave brief and comprehensive explanations on these issues.

Next, there’s just the last bit left.

"What about the style? How to choose the style of customized clothing?"

Zhou Buqi raised what he considered the most complicated question.

However, Qin He didn't think so and said with a smile: "This is the easiest."

"Um?"

Zhou Buqi can only look at this business from a macro perspective. He has never conducted on-site research and does not understand some details of the business.

Qin He was different. When she was working at Paipai.com, she visited the clothing trade industry in eastern Guangdong Province. She said with a smile: "Yangcheng has the largest clothing wholesale market in the country. New clothing types are launched every day. There may be Five to six thousand species.”

"How many?"

Zhou Buqi was stunned for a moment.

Zhang Xuhao also thought he heard it wrong, "Every day? Every year, right?"

Qin He didn't know whether to laugh or cry, "Every day, there are more than thousands of suppliers in the garment trading area in Yangcheng, all small family workshops. Each one does something different."

Zhou Buqi was puzzled, "What about the style? They design it themselves? What can they design?"

Qin He looked at him deeply and said, "Big boss, there are about 10,000 new styles of clothing updated every day in the world. Clothing workshops don't need to rack their brains for styles, they can just learn from new foreign clothes."

"Well……"

Only then did Zhou Buqi remember that Shi Jinglin seemed to have mentioned vaguely before that the copyright requirements for clothing design were not that strict.

Not to mention those domestic family workshops, even the Spanish clothing giant ZARA, the world's largest fast-moving clothing brand, launches nearly 20,000 new styles of clothing every year.

How can their designers have so much energy?

Plagiarism and imitation are also used.

Look for inspiration from major clothing brands around the world, and make a few modifications to create new clothes launched by ZARA. The time to "design" a new clothing...may only take half an hour.

Qin He said: "The styles of clothing design lack patent protection. Whether it is Europe or the United States, they care more about the protection of trademarks and brands rather than the protection of creativity. Fashion designs all over the world learn from each other and imitate each other. Occasionally, Some design disputes arise and can be resolved relatively easily with money."

Zhou Buqi said: "So, those clothing workshops in southern my country are updating new clothing styles from around the world almost every day."

Qin He smiled and said, "Absolutely."

"What is their operating model? Does the buyer go directly to the garment factory to place an order?"

"Go to the wholesale market for trade in services."

"See samples?"

"Yes, they are samples." Qin He pursed his lips and smiled, "Those clothing workshops will make one or two samples based on some promising foreign new styles and put them on display in the wholesale market. If a buyer likes a certain style, If you model it, you will place an order directly, and the clothing workshop will mass produce it according to the requirements.”

Zhang Xuhao finally understood, "Actually, it's also a customization mode."

Although Zhou Buqi has not conducted on-site inspections, he is more lively than Xiao Zhang. He explained: "It can also be regarded as customization, but the difference is very big. The customization required for on-campus group buying is through the Internet platform, point-to-point contact, and direct consumption. The traditional procurement model is different. The purchaser selects products and then places an order with the garment factory for customization. For the purchaser, the purchaser has to bear a lot of investment risks."

He knows this kind of thing very well.

Because his own father did this kind of thing!

It is said that in the 1990s, there was a very popular business model, which was to wholesale clothing in the south and sell it back to the north. It was really like robbing money.

At that time, the common people's knowledge had not yet increased, and it was easy to be fooled.

Dad saw that others were doing a good job, so he also participated.

I asked for 1 million from my grandfather and wholesaled 40,000 pieces of clothes from the south back to the northeast, intending to make a fortune.

Then, I lost my money. More than 20,000 pieces of clothes were not sold.

The fundamental reason is that my father doesn’t understand clothing. He doesn’t know how to choose products. He just thinks the styles are trendy, so he places a big order. Unexpectedly, the atmosphere in Northeast China was still old-fashioned at that time, and the overly bold design style was not liked by ordinary people. Many girls who buy that kind of clothes may get beaten when they go home.

After working on it for more than five months, my father lost 200,000.

Since then, my father has been working as the vice president of the family group. He has lost the trust of the old man and has become a marginalized person with no real power.

The reason for this phenomenon is that this traditional model cannot be point-to-point. The middlemen have to bear all the investment risks themselves and purchase goods from the manufacturers first.

If you sell it, you will make a lot of money.

If the wrong product is selected and cannot be sold, the middleman will have to bear the loss.

In the past, on-campus group buying did not engage in clothing business, because it was difficult to select products. The customization model developed by Qin He is different. Relying on the point-to-point nature of the Internet, this kind of risk in product selection can be completely avoided!

Product selection?

The school network is no longer selected!

List all the products online, there are thousands of them!

Then, let the college students choose.

After making the selection, Xiaonei.com took the order results from the background data and went to place the order with those small family workshops. In this process, there is no risk of unsold inventory resulting in stagnant inventory.

Zhang Xuhao praised: "Xiaonei.com does not participate in product selection and uses a platform model to do this. It is indeed a good idea."

Qin He said with a smile: "Actually, you have to choose. There are too many new styles of clothing, and there may be tens of thousands of styles every week. The volume is too big. If you want to operate the on-campus group buying business, you need to arrange a lot of staff and find people. Some clothing models, and then hang the pictures online. This job is not difficult, but the volume is too large. My plan is to do a group purchase of clothing every half month, with 5,000 new styles each time. We need to carefully select these 5,000 styles You have to select carefully. By selecting products on such a large scale, the probability of errors can be minimized."

"5,000 models..." This was enough, Zhou Buqi was a little worried, "What if the quantity of certain models is too small, only a few pieces or a dozen?"

Qin He said: "There can be a quantity limit. The minimum order quantity for group buying is tentatively 300 pieces. If it is insufficient, the order will be refunded and cancelled."

"Um."

Zhou Buqi nodded.

Qin He said: "According to statistics, there are now more than 20,000 college students across the country, relying on the school network to work part-time offline. There are even more part-time jobs online, and there may be millions. Setting up a street stall to sell clothes may become a problem for many people. choose."

Zhou Buqi frowned and said: "Many college students are inexperienced. If you place too many orders and fail to sell them, you will suffer a lot of losses. Be careful!"

Zhang Xuhao said firmly: "No, we cannot support large-scale returns. A business without risk is not a business. If Xiaonei.com helps college students bear all the risks of campus entrepreneurship, it will not be conducive to their better understanding of entrepreneurship." Single items can be returned, but bulk orders cannot be returned.”

There are actually many people starting businesses in universities, but many of them are small projects.

For example, go to a flower shop to buy a batch of flowers and sell them on campus during festivals; for example, go to the wholesale market to buy some small ornaments and set up a stall to sell them on campus; for example, Zhou Buqi once did this by selling phone cards on campus.

In fact, there are risks.

If you can't sell it and throw it into your hands, it will be very troublesome.

But that’s what entrepreneurship is all about.

Entrepreneurs born in the 1980s and 1990s all started their entrepreneurial careers on university campuses. Campus entrepreneurship is often a small business, with little profit and little loss.

The most important thing is to experience this process and understand the spirit of entrepreneurship.

If Xiaonei.com deprives them of their risk-taking, it will not actually help them, but will create difficulties for their future entrepreneurship.

Qin He said: "I think this is very important. I don't agree with the strategy chosen by Xiaonei.com. It's good to encourage college students to work part-time at school to cultivate their work ability. But I think we should shrink our business and reduce off-campus part-time jobs before our senior year." Whenever an accident occurs, it will be detrimental to the long-term value of the school network. Therefore, when college students place orders to buy customized clothes, there must be a quantity limit. A maximum of 2 pieces of the same style can be purchased. A single user can order up to 10 pieces. Use scale Let’s restrict college students from setting up stalls outside campus to sell clothes.”

Zhou Buqi looked at Zhang Xuhao, "What do you think?"

Zhang Xuhao agreed, "At this stage, the campus network should try its best to avoid interference from outside the campus and further strengthen the identity threshold of college students. As you said, doing business means going backwards and forwards. . Similar products are constantly expanding their user base, and Xiaonei Network must protect the basic base of college students."