Top of the big era

Seeing that there was a lack of information on Boss Zhou's side, Gu Xinyuan briefly explained the "Battle at Area 51".

"Area 51" actually refers to two companies.

“51” refers to 51.com, a social platform;

"District" is an onomatopoeia, referring to QQ. When many netizens refer to QQ, they use Chinese characters, such as Kou Kou, Qu Qu, Qiu Qiu, etc.

It just so happens that "Area 51" is an eye-catching word. When there was friction between the two sides, public opinion led them to use names like "Area 51 War."

The specific background of the incident is closely related to Zhou Buqi.

51 Community is a copycat version of QQ Space, and it uses all kinds of disgusting methods to compete with QQ, and the relationship is very tense. However, the two parties are not at the same level after all, so no matter how hard 51 tries, it will be useless.

However, this life is different. After a series of industrial coordination, 51 Community embraced Ziweixing. Not only did it launch the 51 version of Helo, it also followed the ideas of Friends Network and rapidly developed in the field of social games!

This is very interesting.

In the past life, there were two largest platforms in the field of social games in China, one was Renren and the other was Kaixin.

The Renren line has not developed at all. Zhou Buqi launched Friends.com early and became the most popular SNS social networking site in China.

The road to Kaixin.com is also blocked by Ziweixing.

Because the founder of Kaixin.com is Cheng Binghao, and he joined Ziweixing early, and he is also one of the founding veterans. He once served as the CTO of Ziweixing, and now he has retired to the second line as the dean of Ziweixing Engineering Academy.

Kaixin.com is no more.

51 Community jumped out at the most critical time and did not hesitate to use a honey trap to get Boss Zhou, and then established a cooperative relationship with Ziweixing.

Since then, the 51 community has become stronger day by day, filling the market gap left by Kaixin.com in its previous life, and has become a website that competes with Friends.com in the domestic social game market.

Zhou Buqi has the advantage of foresight. He has already sentenced the future development of social games to death, so he doesn't care. It doesn’t actually matter whether 51 Community has taken away the social game market from Friends.

It’s nothing more than a little money.

The existence of the 51 community can strategically make up for Ziweixing’s lack of user penetration.

The products launched by Ziweixing are relatively high-end, such as Friends Network, Xiaonei Network, Weizhi, Helo, etc., which are mainly targeted at white-collar workers and college students.

This kind of product positioning was feasible in the past ten years of the Internet, because the development of the Internet was not enough, the threshold for accessing the Internet was relatively high, and the proportion of mid-to-high-end Internet users was very high.

However, in recent years, the country has accelerated the construction of Internet infrastructure, and the threshold for accessing the Internet has become lower and lower. Many rural households have bought computers and installed network cables.

Finding sinking users is becoming more and more important!

In this regard, Ziweixing is relatively weak.

Coincidentally, this is the market that 51 Community is best at!

In other words, by cooperating with 51 Community, Ziweixing can use the help of 51 Community to bring enough users to Ziweixing's products, such as the 51 version of Helo.

This is strategic value.

In this way, the 51 community thrives under the shade of the big tree Ziweixing.

Then something happened.

Because the platform attributes of 51 Community are targeted at QQ Space. The better 51 Community does, the worse life will be for QQ Space. Penguin has launched several new social products in the past few years, but none of them were very successful.

Penguin Weibo is even competing fiercely with Sohu Weibo for the second position in the Weibo market, which is somewhat shabby.

For Penguin, its most successful social networking site is still its flagship product QQ Zone.

Seeing that both Friends.com and Weibo are dominating their respective fields, Penguin has no choice but to focus on QQ Space to ensure the market positioning of this product!

If you want to strengthen the QQ space product, you must of course attack the main competitor 51 Community.

Then, the conflict became more and more intense, and it was about to break out.

All kinds of dirty tricks were used. The 51 community created a "mere bodyguard", while Penguin directly launched a big move and launched a wave of technical blocking.

All in all, the two sides were having a great time.

Big fuss.

It was so serious that the president of 51 Community ran away and went overseas to conduct remote control.

Zhou Buqi was stunned when he heard about this inexplicable dispute.

I go!

Is there such a thing?

It never happened in the previous life.

Is this a variant of 3Q War?

In this life, Ziweixing, under the leadership of Zhou Buqi, launched Micropoint Antivirus and Micropoint Security Guard early, occupying the market and seizing users' minds, so that 360's products did not develop at all.

So later Zhou Buqi boldly acquired the company 360, turning an enemy into a friend. Now Zhou Hongyi is still an independent director of Ziweixing.

I thought I could single-handedly change the vicious competitive environment in the domestic Internet industry. Unexpectedly, after several years of hard work, what was supposed to happen happened.

The 360 ​​is gone, and another 51 pops up.

Suddenly, I felt like watching the Hollywood movie "Death Is Here". No matter how hard I try, what is coming is still coming, and nothing can be stopped.

However, it is also a good thing for Zhou Buqi.

This kind of thing is really unfriendly, and no practitioner in any industry wants this kind of outrageous thing to happen. The Internet industry is an industry owned by every Internet person. Everyone hopes that this industry will get better and better and prosper, instead of taking the lead in causing destruction.

Based on this reason, Ren Yuxin made the final decision to change jobs and join Changyou!

The ideological motivation for job-hopping is very good.

Next, Zhou Buqi made it clear: "You also heard the conversation I just had with Mr. Zhang. In a few months, he will step down as chairman of Changyou's board of directors and I will take over. I have great ambitions for Changyou." The plan is to build a world-class gaming giant. For the time being, my consideration is a dual-CEO system, with overseas markets and domestic markets managed separately."

Ren Yuxin frowned slightly, with a bit of suspicion in his eyes, "This is not in line with my plan."

"Oh?" Zhou Buqi smiled, "Do you have a plan?"

Ren Yuxin said: "I think the game culture in the Asian market...at least the East Asian market is consistent. The risk of self-developed games is too great, and South Korea and Japan have deep creative accumulation in this field. Over the years of working at Penguin, Our focus is mainly on the Korean game industry, and we have accumulated valuable experience in revision."

Zhang Chaoyang said something very fair, "It is not shameful to imitate Korean games and launch domestic self-developed versions. From an overall perspective, it is in the national interest. Just like "Audition", the game is very popular and makes a lot of money." All the money was taken away by Korean companies and the profits were divided. The revised version of "QQ Dance" can at least keep the profits in the country."

Ren Yuxin said: "If Changyou wants to become a world-class game giant, in the European and American markets... it may not be easy to compete with established game giants such as EA and Blizzard in a short period of time."

"That's not necessarily the case." Zhou Buqi felt that he didn't know him well enough, and EA had fallen into the trap and was trying to buy a friend's studio. "It doesn't matter, just keep your eyes on it." It was right to focus on the Asian market.”

Ren Yuxin nodded and continued: "I think if you want to go to the international market, you can start with the Korean and Japanese markets. Many of their games are actually quite poor, with rough gameplay, simple modes, and insufficient graphics. It’s exquisite, but it doesn’t grasp the players’ minds well enough. The only advantage is creativity. As long as domestic game teams borrow the creativity legally and compliantly, they can gain a larger share in their local market.”

Zhou Buqi understood his words, "Legal and compliant?"

Ren Yuxin said: "Yes, I very much agree with Ziweixing's values ​​​​and we must face this big market with a more fair attitude. I hope Changyou can also bring this kind of corporate business philosophy. I work at Penguin Company "QQ Dance" has not paid a penny to the parent company of "Audition". The shortcomings of this are obvious. In addition to being questioned in terms of reputation and morality, the game can only operate in the mainland market and cannot go overseas. If you join With Changyou, I hope that more domestically produced games can be introduced to overseas markets, at least to have a certain share in the East Asian market. Kingsoft and Changyou have done very well in the past few years."

If this kind of replica game wants to go overseas, the prerequisite is to resolve the copyright dispute.

In other words, if you are interested in a Korean or Japanese game, don’t do it secretly behind the scenes. Go directly to the game to cooperate and buy the remake rights... I guess this road will not work.

Games are not movies.

A classic movie will have many remakes, and that’s okay. The remakes will not affect the value of the original, but may make the original movie more popular due to the popularity of the remake.

Games are different.

As soon as a new version of the game comes out, it can almost instantly kill the original game, and the original game will have no meaning in existence.

Therefore, if you want to get the game copyright, there is only one way to go.

Instead of buying the copyright for the remake, you get the copyright for the entire game, or even directly buy the entire game company!

Only in this way can the problem of version replacement between old and new games be completely solved.

Ren Yuxin said: "In the past few years, I have had a lot of contact with Korean game companies, especially the game "Cross Fire". No one plays this game in Korea, and I am about to give up. I We negotiated a cooperation with them in the past and made some detailed gameplay changes to the game, which immediately became popular in China. I took the domestically revised version of "Crossfire" to the Korean market, and its popularity quickly increased. , has come back to life. The domestic game industry...is still lacking in technology when it comes to making some epic-level games. If we are making some templated online games, we don't have any problems. What's lacking is just creativity."