Top of the big era

This idea coincides with Zhou Buqi.

Changyou's IPO raised so much money, and it was clearly stated in the prospectus that its main purpose was to lay out the global game market and the mobile game market.

The fastest way to complete the layout is to wave your banknotes and go buy, buy, buy!

It just so happens that the game industry in South Korea and Japan is very developed.

Not only is it developed, but it is also extremely poor.

In the past few years, South Korea's game industry has been booming, and basically half of it is supported by the domestic market. Domestic game companies are all agents of Korean games. After making money in the domestic market, they then share the profits with Korean companies.

As a result, many domestic companies couldn't bear it anymore and stopped using the copyright leasing agency model one after another. Instead, they resorted to rogue means and directly copied.

As Ren Yuxin said, the advantage of doing this is to save money, but the disadvantage is also obvious, that is, it completely blocks the way to go overseas. You can only rely on local protection to entertain yourself in the local market, and cannot go to overseas markets. Harvest the wallets of foreign players.

If Changyou has sufficient funds, aggressive style, and decisive decision-making, it can actually adopt a better operating method, learn from big companies such as EA and Blizzard, and directly acquire it!

Just like CrossFire.

This game was not successful in South Korea at first, but this kind of team shooting game similar to "Counter-Strike" has always been a popular category in the game market. As long as the game is good, it will definitely become popular.

At this time, if you are more courageous, you can directly acquire the parent company of this game.

"CrossFire" is so bad in Korea, the price won't be too high if we directly acquire the company.

But there are risks here.

Once "CrossFire" is introduced into the country and moderately revised, but it still fails to take off, you will have to bear a huge investment loss.

Therefore, Penguin's higher decision-making levels chose a conservative strategy.

There was no "high price" buyout, but a lower price was used to obtain the copyright of "Cross Fire" and a share-sharing system was adopted. After Ren Yuxin led his team to transform the game and put it on the market, it immediately attracted players' carnival and became a hit game.

Penguin, which adopted a conservative strategy, certainly made a lot of money in this game, but looking back, it must have been less. If you had bought it out directly, you wouldn't have to share it and you would have made more money.

This is also understandable.

After all, Penguin is not a real game company. Just like Microsoft, Sony, Vivendi and other giants, the game business is only a part of this giant company.

The president of the game business has limited power and cannot really lay out the game business according to his own ideas. A large-scale acquisition like this needs to be approved by the highest level of decision-making. Those at the top are not from the game business, so it is inevitable that they will lack confidence and make inaccurate judgments.

This is also the reason why Changyou recruits people so smoothly.

He was excited to find Don Mattrick; he had almost no hesitation to dig up Ren Yuxin.

Because Changyou is different from technology giants such as Microsoft, Sony, Penguin, and MSI. Changyou is a true game company.

Changyou's top decision-makers are gamers, not other game laypeople who have risen through the social business, portal business, and security business.

In this way, the newly appointed CEO can lay out the game industry according to his own ideas.

Zhou Buqi is also an amateur at gaming.

But he has one of his greatest advantages, and that is his foresight.

Therefore, when making decisions, he does not have to adopt conservative strategies. He often adopts the most radical and risky strategies to develop the market.

The greater the risk, the greater the return. The rapid development of Ziweixing in the past few years is related to the radical adventure route chosen by Boss Zhou and his repeated success.

Zhou Buqi said: "The next step is the mobile Internet era, and Changyou's business focus will be on the development of mobile games."

Ren Yuxin is obviously more confident in game adaptation. After all, he has followed this path and achieved great success. "The development of mobile games often comes from the adaptation of computer games."

Zhou Buqi smiled proudly: "Yes, adaptation... In fact, the thinking of making products is the same. Whether it is making movies, software, blind boxes, or games, a very important idea is to make good use of human nature. Comfort zone. I generally call this situation the inertia of thinking. I held a meeting at Universal Pictures and told them that the movie should be shot in this way."

This point of view really suited Ren Yuxin's taste, and he was very happy, "Yes, this is like a shortcut to success. It's like making a movie. There are too many scripts, and there may be tens of thousands of projects. How do you choose? ? This type of product is too risky, and if it fails, you will lose everything. If you want to ensure the success rate, of course you need to use this kind of... well, inertial thinking."

Zhou Buqi said: "Yes, it's like trying to break through a minefield ahead. The risk is too great. If someone succeeds in breaking through, follow his path and run past, and the probability of success will be higher. Adapt the novel into a game, How to choose novels? Of course, choose those excellent works that rush all the way through the minefields of novels. Such novels have already created a successful route. The game adaptation only needs to follow this path, and the probability of success is It will increase greatly.”

"This is still different..." Ren Yuxin felt a little embarrassed, "It's better to find a successful game in the market... even a less successful game with many eye-catching elements. Modified versions, such as "Cross Fire", will have a higher success rate."

In this regard, Zhang Chaoyang has more say and said with a smile: "Yes, adapting a novel into a game is not called a copy, it is called original self-development, because the novel and the game are not the same concept at all. Changyou's "Dianlong" "Eight Parts" is purely self-developed... Of course, there is also a certain inertia effect. After all, "Eight Parts of the Dragon" is a very classic martial arts novel, and has been remade in so many movies and TV series, and it has occupied the minds of users."

Ren Yuxin said: "Yes, the success of any product is actually the process of occupying the user's mind. If a certain game has occupied the user's mind, we only need to launch a similar product, control the traffic, and Good marketing only requires gradually promoting the innate impression on users’ minds.”

This can be regarded as revealing the magic weapon.

Full of sincerity.

Zhou Buqi nodded, "However, try not to do plagiarism in the future...Imitation is okay, but it is best not to have too obvious infringements. Changyou is a big company and its goal is too big."

Ren Yuxin said: "Yes, so we need to keep an eye on several game companies in South Korea and Japan. If we have enough funds, we need to make a few more acquisitions."

"Japan's Koei Company is very good..." Zhou Buqi remembered something, "The Three Kingdoms is our country's culture, but the best Three Kingdoms games are actually produced by Japanese game companies. This is really outrageous. You can buy it directly.”

"Three Kingdoms game?" Ren Yuxin frowned slightly and tried to remind, "If this kind of game is made into a stand-alone version like "Three Kingdoms", it is impossible to sell genuine copies in the domestic market. If it is an online game, there is no chance in this market. ."

Zhou Buqi said: "So Changyou will develop the mobile game market next. The threshold for computer online games is relatively high, and for many players, it takes a lot of determination to get into the trap. Mobile games are different, as long as a smartphone If it can be popularized, players can play handheld games anytime and anywhere, even white-collar workers and civil servants can use their spare time to play games."

"Well..." Ren Yuxin nodded, "Mobile games target a larger user base than computer games. Even the busiest people will have fragmented time."

Zhou Buqi said: "Yes, the use of fragmented time is the main difference in product ideas in the era of PC Internet and mobile Internet! When surfing the Internet on a computer, you have to sit down and complete a long-term behavior. Internet access on a smartphone may Just minutes and seconds. The game design of mobile games must match the usage habits of smartphones. Like "World of Warcraft", the next instance takes an hour, which is almost impossible in mobile games. , the time must be greatly shortened.”

"Um."

Ren Yuxin was silent in thought.

Zhang Chaoyang said carelessly: "Actually, it's not that complicated. The logic of mobile games is to treat mobile phones as handheld game consoles! This is definitely different from computer games. If you want to play mobile games, you can study more handheld games from Sony and Nintendo. machine and pay attention to the design plans of some popular games.”

Ren Yuxin smiled and said, "That's what I mean."