Top of the big era

Zhang Chaoyang knows that this road is dead, but he is still very confident, "The video business still has great potential. Now the industry is actively promoting it. After the two sessions next year, it is estimated that the strongest copyright management in history will be introduced. At that time, film and television and music copyrights will be taken seriously, and the payment model will be implemented. "

"It's not that simple!"

Zhou Buqi is not optimistic.

Zhang Chaoyang asked: "You lack optimism."

Zhou Buqi said: "Look at Netflix, Netflix's success, copyright restrictions and payment model are only one aspect. What is the more important factor? It is a self-made drama! Netflix can make movies and TV series by itself. , and then broadcast it exclusively on its own platform. This is the idea I gave Netflix, and this is the core key to Netflix’s success.”

"But I'm so awesome for you!"

Zhang Chaoyang twisted his nose in anger when he heard him bragging.

Zhou Buqi smiled and said: "I'm not bragging, this is product logic. Netflix has invested more than 5 billion US dollars in self-produced dramas this year, and they have to borrow money every year to make movies. Can it be done in China? Even if you Can you borrow money and get approval? Can you produce a TV series of the same scale as Netflix?"

Zhang Chaoyang waved his hand and sighed, "This is really troublesome."

In recent years, the domestic theater market has undergone great changes. TV series are no longer popular. Even on national-level TV sets like "The Legend of Zhen Huan", the ratings were less than 2.0 when it was broadcast. What is really popular in theaters are various reality shows, with ratings often reaching 3.0 or even 4.0.

In the past few years, TV series were the most popular viewing format, and better TV series could often break 2.

It's no longer possible now. A ratings of over 1 is already an excellent TV series.

Many TV dramas are even made possible by buying ratings through illegal production.

So much so that the country had to issue an entertainment restriction order to restrict the broadcast of reality shows. The number must be limited to a maximum of two per channel per week. Reality shows are not allowed to be broadcast during prime time to make way for TV series.

But it is really difficult to rely on policies to save the market.

In addition to killing the popularity of reality shows, it has not done anything to redeem the TV drama industry. Without fundamental changes, domestic TV dramas have reached a dead end. They will always be the same old ones, and the audience will be tired of them long ago.

Zhang Chaoyang said: "Korean, Japanese, British and American dramas have become popular in China in recent years. In addition to the creativity and quality of the TV series themselves, a very important point is the scale of the TV series. As the economy develops, people's living standards have improved. , spiritual needs will naturally increase. Sohu Video’s current strategy is to focus on high-quality products, and has purchased the copyrights of many American dramas, British dramas, Korean dramas and Japanese dramas.”

Zhou Buqi really didn't want to discuss this topic with him, so he went back and said with a smile: "So, there must be a division of labor in the industry. In the film and television industry, those who are capable are making movies, and those who are not are making TV series. The technology industry has to be like this too. Either I say that Google’s approach is not good. At the very least, Google’s product operation capabilities are insufficient; at the most serious level, Google is selfish in the industry.”

Zhang Chaoyang felt that this guy was too arrogant, so he stared at Google and criticized him, "Why is the industry so selfish?"

Zhou Buqi said: "It's simply a talent poison pill plan. The number of top talents is limited. They have all been snatched away by Google. Doesn't it mean that there are fewer top talents in other technology companies? Ziweixing's domestic focus on talents is The attractiveness is even stronger than that of Google. But Ziweixing must divide its human resources management into two models: headquarters and subsidiaries. If I really recruit the best people in the country to Ziweixing, then let many people do low-level tasks. Isn’t it a waste of valuable, low-tech repetitive work that is not good for the overall development of the industry?”

Zhang Chaoyang laughed and said: "You are the only one with a high style!"

Zhou Buqi said: "The outsourcing model in China is still necessary, but discrimination in many industries makes people uncomfortable. There are even many arguments about 'code farmers' and 'IT migrant workers'. Ziweixing wants to expand domestically Set a benchmark and make some positive changes.”

"It should be done. Who will do it if you don't do it?" Zhang Chaoyang took it for granted, "This is what you should do. If you don't do it, then no one will do it. No matter how capable you are, you can do great things."

Zhou Buqi said "hmm".

Zhang Chaoyang smiled and said: "When the time comes, let's compare again and see whether Google's approach is better or yours."

Zhou Buqi said without thinking: "Of course it's me. If Google doesn't change, it will definitely take advantage of me in the end. When Google Docs was first launched, how good was it? It has become a star product in the IT industry and is considered to be replaceable. Microsoft Office. After a few years, can you still hear the voice of Google Docs? Has it been replaced by Weishu? In fact, when I first developed Weishu, I followed the idea of ​​​​Google Docs.”

Zhang Chaoyang said with a smile: "Isn't that a good thing? According to your theory, Google is good at going from 0 to 1, but not good at going from 1 to 100. Then you only need to imitate the products developed by Google from 0 to 1, and then start from 1 to 100 will be put into operation.”

Zhou Buqi said: "How many companies are doing this. Except for super big projects like Google Chrome and Android system, small companies really can't do it if they want to. Other products and businesses are basically pioneered by Google and not other companies." The company needs to develop. If you look at the current cloud disk business, Google Cloud Drive is not even ranked in the top ten.”

On a larger level, the same is true.

In the past, the domestic Internet market was dominated by Silicon Valley giants. Giants such as eBay, Google, Yahoo, and Microsoft were all doing well in China, and they recruited the best Internet talents in China.

The rest were some second- and third-tier players, left to domestic Internet companies.

Domestic Internet companies relied on copying the products of large Silicon Valley companies and then made efforts at the operational level to demonstrate their strong competitiveness. Relying on a group of second- and third-rate players, they defeated the top players led by foreigners.

This is not an isolated phenomenon, but a common phenomenon.

Innovation is important.

The stable operation of the product is equally important!

The outsourcing model will cause some damage to stable operation. These outsourced employees have no sense of belonging and may sabotage internally, and even the incident of Baidu being secretly added to the product by collusion between internal and external parties.

Zhou Buqi pushed Ziweixing to adopt a new human resources management model for subsidiaries.

The cost will definitely increase.

But it can be more stable!

Stability means that you can do better at the operational level.