Top of the big era

On April 20th, Ali selected a small team of 27 people from Taobao to go to Japan!

Among them, 8 people are the standing army.

The remaining 19 people are temporary teams, mainly technicians, who help build the website structure. It used to be B2C, but now there are more C2C businesses, the design of the website needs to be adjusted.

The heroic, high-spirited.

On the day of graduation, the provincial and municipal leaders all attended the farewell party, and also earnestly entrusted them with the hope that they can bring glory to the country, open up overseas markets, and activate the domestic economy.

In the previous life, Ali and Softbank jointly established an e-commerce website in this year, which is mainly controlled by Softbank.

It's not bad, and it can be ranked among the top ten in Japan.

This obviously cannot satisfy Boss Ma's ambitions.

Ali's real overseas development was after Tmall dominated the country.

At that time, the growth of the domestic market slowed down, and Ali transferred the best teams from Tmall and Taobao to Southeast Asia to engage in e-commerce!

It was so hot that it was doing the Tmall model, and it soon became the largest local e-commerce platform.

Momentarily complacent.

But after the market was occupied, the subsidy was gone, the advertising fee was reduced, and the market share became lower and lower, and then it all failed.

It failed for two reasons.

First, internal factors.

How poor is Southeast Asia? The Tmall model is all about big brands, and the prices of the products are relatively high. The locals have limited spending power and prefer cheap goods.

Second, external factors are also the main reason.

Penguins come in.

I found a local e-commerce entrepreneur, invested a huge amount of money in support, and gave people technology, experience, and models...in fact, it is the Pinduoduo model.

There are all kinds of marketing routines, it doesn't matter if they are real or fake; they are all low-priced products, and it doesn't matter if they are real or fake.

Cheap will do!

Then, Ali lost.

This is a classic strategic failure.

They are all Chinese, so it’s nothing more than internal fighting. When they go abroad, they have to fight to the death and burn billions of dollars to plunder foreigners...

Zhou Buqi didn't like this method very much.

American companies are fighting at home and all over the world. This is because they have a strong family background, strong relationships, and globalization has been developing for decades. How long has it been since my country reformed and opened up? It's really distressing to go abroad to fight among yourself as soon as you have some money.

How Jingdong and Ali compete in China, Zhou Buqi does not participate.

But in foreign countries, you must give me a heart!

This time, both JD.com and Ali have been brought together to form Jingtao Co., Ltd., which is particularly satisfying, and the official is also happy.

The future development direction of Jingtao's C2C business is actually the Tmall model.

The main thing is to operate around big brands.

Japan is different from Southeast Asia.

This is a developed country with a high level of consumption, and no fakes are allowed... The Tmall model can make oranges grow in Huaibei and turn oranges into oranges, and maybe it can really shine in the Japanese market.

On this day, Zhou Buqi came to the company and heard a very gratifying news.

Just yesterday, Helo exceeded 50 million active users for the first time!

During the same period, QQ has about 65 million daily active users, and it is still the dominant player in China.

Baidu Hi... 900,000 daily active users!

According to internal information, a large part of the 900,000 daily activities are Baidu employees and their families. The marketing team of Baidu Hi even played the tricks of insurance companies, recruiting a large number of interns.

Recruiting interns to work?

Of course not, these people are all users of Baidu Hi. After they come to practice, they can promote Baidu Hi to their relatives, friends, and classmates.

When an intern's network resources are used up and no new users can be developed, they can be replaced, and a wave of new ones can be recruited...

Anyway, there are plenty of college students, every year, one crop after another.

Zhou Buqi talked with Mr. Li on the phone, and the other party expressed that he was still full of confidence in Baidu Hi, and would extend the timeline, speak with products, services and technologies, and strive for the future without delay.

In terms of product promotion, Baidu Hi no longer spends advertising fees externally, and only promotes on its own platform.

In March, Baidu Hi was quite popular.

Some media also claimed that the domestic instant messaging market will be dominated by three countries in the future, and QQ, Helo, and Hi will be divided into three parts. It's only been a month, and the momentum suddenly turned cold.

Now the domestic Internet industry is booming and thriving, which is completely different from the stagnant pool in Japan

Every once in a while, some popular products can appear on the Internet, such as Xunlei, Tudou, Xiaonei, Helo, Dungeon Warrior, Qianqianjingting, Baofengyingyin, Kuaibo and so on.

New products come and go quickly, and they are quickly forgotten.

Now the hottest new product in China is Weibo!

Zhou Buqi has delegated power, and he is paying attention to overseas markets.

The current main idea is the joint marketing of the second dimension and idol groups.

Acquired the two-dimensional website Niconico, linking YikYak and Jingtao. Let cartoonists and friends in the second dimension can communicate on YikYak, and also go to Jingtao to buy related derivatives.

Mobilize idol groups, such as AKB48, and ask them to open accounts on YikYak to interact with fans. At the same time, albums, photos, and records have direct trains on Jingtao.

Of course, it also includes blind boxes that are still under planning.

To sum up, it is to use the influence of the two-dimensional culture and idol groups to attract young people to YikYak and Jingtao.

Once the young people are dealt with, the matter is basically done.

However, that is a foreign country after all.

There are great cultural differences and a lack of trust between different nationalities.

Two things in a row, failed to do well.

"All failed?"

Zhou Buqi's tone was unhappy, full of questioning

Tang Binchen said bitterly: "Niconico is a YouTube-like website that mainly contains anime. It was founded by a few loyal anime fans. People suspect that our motives are not pure, and they are unwilling to sell it."

Zhou Buqi has now been basically determined.

This Niconico is the famous N station, the ancestor of the two-dimensional barrage. Domestic stations A and B have imitated this.

But the problem is...

"Rejected? This is a video website! Got financing?"

"No financing."

"How do you live without financing?"

Zhou Buqi is difficult to understand.

Video websites, this is an industry that burns money so much that Ziweixing has already reached this scale and has not participated in it.

Not to mention copyright issues.

Even if copyrights are free, the consumption of broadband and servers is also an astronomical figure.

A user watches a 1g animation video on the Internet. The mechanism behind it is that the user downloads the 1g video from the website server and watches it while downloading.

If tens of thousands of people, hundreds of thousands of people, and millions of people watch videos online, the bandwidth is a scary number. It cannot be done without burning tens of millions every year.

Tang Binchen said: "Japan...is incomparable with China. There are more than a dozen domestic video sites that have received financing, with a total financing of more than one billion US dollars. Japan is not good, and video sites are money-losing businesses. They don’t like to invest because they don’t make a profit. Niconico is Japan’s YouTube, but they didn’t get financing either.”

Zhou Buqi was a little puzzled, "How did you survive?"

"Current limit plus VIP."

"What?"

"First, users can only watch videos if they are registered. Wild users like Youku and Tudou who do not register cannot watch videos."

Zhou Buqi curled his lips, "It's very weird."

Tang Binchen said: "The more weird thing is in the back. The limitation of registration to watch still can't solve the problem of equipment and broadband load, so there is a second trick, queue up to watch. All users must be arranged in order and queue up to watch. And also There must be a time limit.”

Zhou Buqi was amused, "The Internet can still play like this? I am an eye-opener!"

Tang Binchen went on to say: "If users want to watch anime online without restriction, they have to pay to activate VIP."

"Is there any data?"

"Yes, there are currently about 7.2 million registered IDs, and 560,000 paid VIPs. The membership fee is 300 yen per month. The main source of income for the website is the income of these 560,000 paid members."

After Zhou Buqi heard it, he calculated quickly in his heart.

300 yen is equivalent to 20 Huaxia coins.

It is 560,000*20 yuan per month... which is equivalent to more than 10 million Huaxia coins being credited every month!

I rely on!

What an easy business to do!

No wonder people have the confidence not to sell.

This ability to pay is really strong.

Zhou Buqi was very astonished, and asked in disbelief: "Isn't it possible that this broken website can generate profits with these 560,000 paying members?"

Tang Binchen said: "No, it is still operating at a loss. Several founders have to work part-time jobs to subsidize the website. Although the paid income is high, the copyright awareness here is very strong. Niconico can only buy some cartoons because they have no money. It can only be played on some old and cheap ones. Popular cartoons are broadcast on TV stations, and Niconico can’t afford the copyright fees.”

Zhou Buqi was silent for a long time, and then said rather coldly: "Okay, I understand. You should continue to contact Niconico, don't stop. Heh heh, they don't care if they sell it or not! In China, this kind of I can run out of a market full of vicious competition, and get a small company in Japan, isn’t it in my hands?”

"Ah?" Tang Binchen was stunned for a moment, "Boss Zhou, what are you going to do?"

Zhou Buqi said: "Don't worry about it, I'll discuss it with a few people. You can talk about the second thing, what's the matter with the idol group? It's not a movie star, it's very difficult?"

With Huayi and Jieyu Media behind him, Zhou Buqi can be regarded as half a bigwig in the entertainment industry.

He is more knowledgeable.

In this circle, the highest status is the movie star, then the TV drama actor, then the variety show cafe, and finally the jumping young idol group.

Performing arts companies train idol groups just to make money with their young and beautiful bodies, and they have no feelings at all.

For example, many movie stars do not shoot commercials or TV dramas for how much money they are given. This is a matter of principle.

There are no idol groups, and they will do anything for money. They also do not have the right to speak independently, and they have to do what the company tells them to do. After getting the money, if they meet a conscientious brokerage company, they will only take 70% or 80%. If you meet someone with a bad heart, you don't get a penny, and you only get a fixed salary every month.

This is also the reason why Zhou Buqi wanted Tang Binchen to start with the idol idol group first.

easier.

Unexpectedly, it didn't work?