Top of the big era

Tang Binchen contacted three brokerage companies, wanting to do some event marketing cooperation with their idol groups.

All were rejected without exception.

There are three reasons.

First, YikYak is a new company, is it reliable?

Still a foreigner, don't be a liar!

Second, idol groups have no freedom, they are all deeply controlled by the company, what clothes to wear every day, who to meet, what to say, what announcements to make, and even to have dinner with the boss... These are all decided by the agency.

Idol idols are all tools.

Let them go to YikYak to open an account, and connect directly with fans... Isn't that free speech? In case of saying something wrong and ruining the image, wouldn't the company have to bear a huge loss?

They cannot be allowed to speak without authorization.

The third point, and the most important point, is that the Japanese entertainment industry is too conservative.

After hearing this, Zhou Buqi couldn't laugh or cry, "Conservative? Tang Binchen, did I get it wrong? The largest brokerage company, Johnny's, claims to be the largest duck shop in Japan. Do you think I don't know?"

Tang Binchen explained: "I'm not talking about the relationship between men and women, but the business level, and the conservative thinking. The Japanese entertainment industry in 2008 is almost exactly the same as it was in 1988. They are all old-fashioned operating concepts and business models. AKB48 You know, right? One of the hottest new girl groups in Japan right now."

"heard."

"After the establishment of this girl group, they released albums and held concerts within three months. In the past year, they have established several small groups, and they will continue to tour and release albums and photobooks. The entire operation mode, It hasn't changed in decades."

"Um."

Zhou Buqi nodded.

This is easier to understand.

Japan's society is very stable, with stable classes and models. To put it bluntly, it is a pool of stagnant water. The local forces are extremely powerful, without the promotion of external forces, it has remained unchanged for decades.

Still the same old game.

Now it's all about the Internet and digital music, and the Japanese market is still dominated by records.

Japan's population accounts for 1.6% of the world's total, record sales account for 25% of the world's total, and the number of concerts is also the largest in the world.

why?

As Tang Binchen said, entertainment companies are too conservative, too old-fashioned and traditional. The old ways of the past can make them a lot of money. Why change?

Copyright protection is so good.

As long as the entertainment company does not authorize it, fans can only buy albums and go to concerts if they want to listen to music.

Tang Binchen said: "Movie stars have autonomy. They can start a blog, but idol stars can't. The past operating model of entertainment companies did not have the Internet, and they are unwilling to change. Past experience and past models have done well. You can make a lot of money, why take the risk to change?"

Zhou Buqi was a little angry, "You won't think of a way?"

Tang Binchen sighed, "I will continue to promote this matter. In addition, the cooperation with Ameba has already started, and some celebrities have joined YikYak."

Zhou Buqi said: "The blind obedience of the fan circle is the strongest, and the appeal and influence are the greatest. We must find a way to advance this matter. This is not only YikYak, but also related to whether Jingtao can quickly open market."

Tang Binchen tentatively asked: "Boss Zhou, don't you know a lot of people in the entertainment industry? There should be some big names in the entertainment industry in China who have connections with this side, right? Can you think of a way from here?"

"Well, let me ask."

Zhou Buqi agreed without being too harsh on the other party.

It is reasonable that these two things were not done well.

If the website operation is not done well, then it must be approved as it should be, without any hesitation.

But these two things are a bit beyond the outline, a bit beyond the scope of business operations. This belongs to the exchange of human relations, and it is the embodiment of social relations and social status.

In the final analysis, YikYak is a new company, too small and too young, not well-known in Tokyo's business circles, and local forces don't like it.

To some extent, East Asian countries are similar, they are all human society, and human relationship is very important. Tang Binchen is new here, and he can't even speak Japanese, so it's not easy to break the circle.

What Tang Binchen didn't do well, Zhou Buqi must take over!

He is the boss.

This is his responsibility.

The emergence of "Jingtao" has the meaning of mission, only success is allowed, and failure is not allowed. As a major shareholder, Ziweixing must demonstrate sufficient strength to show that it is qualified to lead Jingtao and promote the development of its business.

Otherwise, Ziweixing will not be able to balance the relationship between JD.com and Ali, and Chen Dong will also be constrained in internal management.

Jingtao's four steps: two-dimensional, free, self-built logistics and Tmall advertising platform.

Zhou Buqi has already promised that Ziweixing will handle the "two-dimensional" marketing task, and cooperates with YikYak to launch a series of marketing plans in China and Taiwan.

If the first step cannot be taken, it will be difficult for Jingtao to quickly build a brand in a short period of time, it will be difficult to quickly attract more traffic entrances, and it will not be able to attract enough merchants to settle in... a series of problems will arise. Trouble.

At that time, Ziweixing will lose its control over Jingtao, at least Ali is likely to jump to seize power.

Whether it is business or human relations, they are actually the same, and more of them are icing on the cake and making things worse. If it succeeds, more people will come to add to the icing on the cake and have fun; if it fails, more people will come and step on it, lifeless.

In the early stage of Jingtao's development, it is necessary to unify the thinking.

It also requires Zhou Buqi to play in person, and to do what Tang Binchen didn't do well!

YikYak and Jingtao are integrated marketing.

Well done, very helpful for both sites.

Zhou Buqi left immediately and took a car with Ning Yaxian to Jieyu Media.

Ning Yaxian has worked in Japan for several years, and she is very familiar with the environment there. After hearing about it, she seemed very calm, "Well, it's not surprising. In the final analysis, the reputation is too small to gain the trust of the other party. However, the two It shouldn’t be difficult to solve the problem, right? Ziweixing’s brand doesn’t work, so you can go to Softbank!”

Zhou Buqi shook his head, "Softbank is also a disruptor. They want to introduce the iPhone, which will break the business model of local operators and mobile phone manufacturers."

Ning Yaxian smiled, "Yes, Sun Zhengyi is always scolded in Japan, saying that he is a traitor. But to solve this trivial matter, it is just a matter of one sentence. Whether it is Niconico or those brokerage companies, they will sell face."

Zhou Buqi sighed, "It can be used and it can't be used."

"Um?"

"Jingtao is far more complicated than you think. JD.com is definitely fine, mainly because of Ali. What a ghost! Now that Ali is in trouble, he is willing to give in and let Ziweixing manage it. After Ali recovers in a few years, we must prevent He changed face."

Ning Yaxian was surprised, "Isn't it?"

Zhou Buqi said: "Always take precautions."

"Preventing Ali, what does it have to do with Softbank?"

"If you want to guard against Ali, it is actually very simple. It is to show absolute strength and let Ziweixing play a decisive role in the development and growth of Jingtao. It must play a role far beyond Ali."

"Um."

Ning Yaxian nodded slightly.

Zhou Buqi said: "We can use Softbank's relationship, but don't forget that Softbank and Ali are a family. If we rely on Softbank's relationship, we can start Jingtao's marketing. Wait a few years When the ambition is inflated, there is an excuse to find fault. Who is to blame for the success of Jingtao’s marketing plan? Is it Ziweixing or Ali? Relying on the marketing promotion made by Softbank, Lao Ma is likely to have the cheek to ask for points A cup of soup."

Ning Yaxian didn't expect that things would be so complicated.

At the same time, I also admire this little man.

The current complex problems have not been solved, and no suitable solution has been found. He planned ahead for what would happen a few years later, and began to plan for the "reward for meritorious deeds" that may be encountered after the success of Jingtao.

Zhou Buqi went on to say: "Ziweixing must get enough credit for the success of Jingtao, and the credit is certain. In this way, it will be more just and authoritative when it comes to the country in the future. If... the history book There are many records in the book, if someone makes great achievements, the end will be very unpleasant. It is better to arrange a idle job to support the rest of the year, and more often it is to ransack the family and destroy the family."

Ning Yaxian's beautiful eyes filled with admiration for him, she said charmingly: "You think so far ahead, you are better than me."

Zhou Buqi waved his hand modestly and said with a smile: "Different positions have different ideas. If you were sitting in my position, you might think more deeply than I do."

Ning Yaxian pursed her lips and said, "You coaxed me again."

Zhou Buqi winked his eyes, leaned over, and asked in a low voice, "When will your sister come to the capital?"

Ning Yaxian's face was flushed, and her earlobe was covered with a layer of red. She gave him a glance, "I knew it! You have been waiting for a long time, right?"

"Sister flower..."

"I forbid you to tell!"

Ning Yaxian was very ashamed, she quickly covered his mouth with her hand, and said with a flushed face: "She will come over after the May Day holiday, but... but we have agreed, you can't make things difficult for her. I will tell you what you mean Tell her what she will choose, I will not interfere, and you are not allowed to force her."

Zhou Buqi was a little puzzled, and hummed: "What do you call this? Have you seen who I forced? I don't even use power to suppress people. With my charismatic personality, I still need to use those dirty tricks. s method?"

Ning Yaxian rolled her eyes at him coquettishly, "Yeah, Boss Zhou is so charming that he has attracted countless girls to bow down."

Zhou Buqi shook his head, "What's the point of bending your waist, you can just take off your pants."

Ning Yaxian patted him with a smile, "Nonsense again! I just praised you for being a big entrepreneur with a long-term perspective, but you are talking nonsense like a child again."

When mentioning the child, Zhou Buqi remembered something, leaned over and whispered: "I had a family meeting and discussed your matter."

Ning Yaxian's beautiful eyes flickered, her face was full of anticipation, "How is it?"

Zhou Buqi said proudly: "Hand in hand!"

Ning Yaxian was as excited as a child, she threw herself into his arms, hugged his neck, kissed and gnawed, almost choked up, "Thank you! Thank you!"