Valley Emperor

The Jiangnan area headed by Songjiang Prefecture is also a key market for the four major automobile companies. Even if the business focuses of the four major automobile companies are different, whether it is a private passenger car, a bus, a truck, or even a truck, they all have huge market.

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Zhaoqing Machinery Co., Ltd. wanted to get involved in the vehicle industry, and it was also in the private passenger car industry. They directly relocated the car company to Songjiang Prefecture and changed its name to Zhaoqing Automobile Company.

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The car project they prepared is different from the cars currently on the market, that is, it emphasizes handling, driving pleasure, and personalization.

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According to the appearance of the sedan and the successful experience in the market, Zhaoqing Automobile Company also conducted a more careful investigation of the private sedan market, and divided the cars more carefully.

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In the end, it was found that in the current private car market, in addition to the West Lake brand car, which is positioned as a luxury car, other cars, regardless of whether they are products of Qixiang Automobile Company or Zhongyuan Automobile Company's cars or their cars, or even Hangzhou Power The company's mid-range sedans are all positioned as ordinary sedans for business or family use.

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Nowadays, many car billboards are advertised for business purposes or family travel purposes. Previously, the focus of Qixiang Motors' publicity was "family".

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However, no car is designed for the driver himself, that is, for the individual!

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Well, except for two-wheeled cars...

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This also makes most cars focus on ride comfort, space and the like, but less emphasis on the handling and performance of the car.

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At present, the best handling in the market is the West Lake brand luxury car. After all, you get what you pay for, and a car costs tens of thousands of yuan. It is normal for the performance to be better. However, this is still not the main selling point of the West Lake brand luxury car. Its selling point is luxury, rear-seat ride comfort.

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Because people who can afford this car never drive it themselves, but the driver drives...

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As for other cars, in order to compete for the market and reduce costs, they would like to dismantle the steering wheel, and what kind of handling will be emphasized there!

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As for why consumers can accept it, it is because no one has ever taught them the concept of 'the car should drive better'...

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Pang Yanlun is not very old, only less than forty years old. As a new generation born after the establishment of the dynasty, he has received education in the new era, and his ideas in all aspects are different from those of the older generation. too the same.

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He had already experienced the company's Xihu brand car a few years ago. After the Qixiang car was launched, he also bought one for daily transportation.

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But after the freshness passed, he no longer drove by himself, but let the driver drive, because the current car is really no fun to drive, and it's tiring after a long time...

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When Pang Yanlun saw the market research report and combined his own car experience, he finally decided to develop and produce a personal car that focuses on the driver's experience, not just the passenger's experience.

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The reason is very simple!

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Because the main consumer force in the current automobile market is actually the middle- and high-income groups. Except for a few of these people who hire drivers, most of them have to drive their own cars and take their families to the suburbs for outings. The norm for the male masters of the house!

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Pang Yan Lun believes that when there is a car on the market that is not too bad in other aspects, but has better handling performance and is more comfortable to drive, even if it is more expensive than other cars of the same level, it will still be There is a certain market.

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If you want to enter the private passenger car market, you must have your own characteristics, otherwise you will not be able to kill a **** road.

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On the premise of maintaining the comfort of family riding, adding good control and driving fun to the Shuangma brand car, this is the flagship product set by Pang Yan Lun for Zhaoqing Automobile Company, the implication is that this is a car that inherits the double horse A sedan with carriage attributes, comfortable, decent...

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But what he didn't expect was that the market's response was completely different from what he expected.

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After a long period of preparation, Zhaoqing Machinery Co., Ltd. designed a prototype of the Shuangma brand and participated in the Songjiang Automobile Exhibition. The market did not have the expected response at all. Many potential consumers who came to the exhibition did not carefully build and control them. What a passion for the powerful Shuangma sedan.

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It can't be said that it has been deserted, but it is quite satisfactory. Many consumers actually inquired and even placed intentional orders, but this is far from the direct popularity that Pang Yanlun expected!

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On the contrary, their other prototype car has aroused a huge response from the market!

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This is a high-performance sedan, code-named Pegasus. From the name, it can be seen that this thing runs very fast.

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However, this is not a mass-produced model that they are expected to launch, but a concept car, with only a test prototype, purely to reflect the strong technical capabilities of their Zhaoqing Machinery Company, and to reflect the driving and handling performance of their Shuangma sedan from the side. how nice.

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But what they didn't expect was that almost everyone came to their company's booth to see this two-door two-seater convertible...

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And most people's first reaction after seeing it is: It's too beautiful, and if you ask in detail, they will sigh, this performance is too powerful...

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Can it be beautiful? This is an experimental concept car. The designers designed it how it looked good, without considering practicality at all. Otherwise, why would it only have two seats.

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Can the performance be strong? Zhaoqing Automobile Company has never considered mass production of this experimental concept car. When designing, there is no need to consider the cost. The performance can be as good as it can be. direct explosion...

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But the problem is, even if it exploded in the exhibition, the car could not be sold, because Zhaoqing Automobile Company did not consider overproduction before.

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This is just a concept car...

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However, the Shuangma sedan carefully prepared by Zhaoqing Automobile Company did not explode.

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Under this circumstance, Zhaoqing Automobile Co., Ltd. had to focus on the concept car that was not expected to be launched on the market.

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At the same time, he also called the person in charge of the technical department to ask whether this concept car could be mass-produced, and how high the cost would be if mass-produced.

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The person in charge of the technical department was very helpless about this: "We have not considered bringing this car to the market before, so a lot of technologies that are still in the laboratory stage have been applied on it, whether it is the four-cylinder 35-horsepower vehicle equipped on it. The engine and the four-speed planetary transmission are still experimental products. Although the surface performance is strong, the failure rate is extremely high and it is not practical. If this car is really running on the road, it will have to lie down for a few hours at most..."

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Pang Yan Lun doesn't care about the difficulty. Seeing that the Pegasus concept car has caused a sensation, it has to be brought to the market no matter what!

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Furthermore, the data returned after market research shows that the customer groups who like Pegasus are young customers, or customers who are young and rich. These people do not have a good impression of those traditional cars, although most of them have… …

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And the most favorable impression of these people on the Pegasus is the appearance, and the performance has to be ranked second.

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Based on the market survey report, Pang Yan-Lun issued a new research and development task: to make a mass-produced car while preserving the appearance and handling performance as much as possible.

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Soon, the people from Zhaoqing Automobile Company came up with a design plan!

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Their solution is extremely simple~www.wuxiaspot.com~ directly remove the four-cylinder engine with 35 horsepower and replace it with a two-cylinder engine, which is actually the engine on a two-horse car.

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Then take off the planetary transmission with the third gear plus reverse gear and replace it with the second gear plus reverse gear.

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After the two major components are replaced, other aspects are also the application of technologies that can currently be mass-produced.

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So Pang Yanlun soon saw a four-wheeled two-seater convertible that looked exactly the same as the previous Pegasus concept car, but was actually completely changed inside.

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In this way, mass production can be achieved, and the cost is greatly reduced. Even if the scheduled price exceeds 2,000 Tang Yuan, they will still have a great profit.

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After Pang Yanluan saw this car, he made a decision directly. In the next stage, Zhaoqing Automobile Company will push the car with all its strength.

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To this end, he also asked the marketing department to define a new car classification for this car: sports car!

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