Valley Emperor
Vol 2 Chapter 2129: exploding car market
Zhaoqing Automobile Company officially launched two models to the market one after another after the Songjiang Automobile Exhibition.
The first is their two-horse sedan, which is a very standard car for middle-class families, emphasizing ride and handling comfort, and its performance is not bad, but the price is a little high, the normal version The price is thousands of Tang Yuan. Although some customers have been gained by virtue of technology and craftsmanship, on the whole, the market response was very general, and it did not meet the huge expectations of Zhaoqing Automobile Company.
After the investigation, they found that the market positioning is still wrong, although people prefer comfortable cars, but people prefer cheap cars...
Especially their target customers, those middle-income families, the price difference of hundreds of Tang Yuan is enough to make them give up the two-horse sedan and choose the mid-to-low-end sedan from Zhongyuan Automobile Company or Qixiang Automobile Company.
The second model brought to market was a Pegasus sedan that they adapted from the very popular high-performance sedan concept car shown at the auto show.
This two-seater two-door sedan has a soft top that closes and closes, and is equipped with a high-horsepower high-performance engine with good override performance.
And that doesn't matter, what matters is that the car is beautiful...
The appearance of contemporary cars still does not get rid of the appearance of the carriage, whether it is a convertible or a so-called van, in fact, the overall appearance is still very similar to the appearance of a traditional carriage.
However, this Pegasus car has a unique appearance. The whole car is integrated. It will not even expose the engine like many cars. At the same time, if the soft roof is covered, the entire cockpit is completely closed. .
This integration, combined with the streamlined body design, gives the car a very nice feel.
After the car was officially launched on the market, it immediately became popular. Even if it started at more than 2,000 Tang Yuan, and the high-end version even cost more than 3,000 Tang Yuan, it still attracted a large number of orders.
Relying on the success of this model, Zhaoqing Automobile Co., Ltd. can be regarded as a firm foothold in the vehicle market. At least the auto factories and supporting factories that have spent a lot of money to build up will not be unable to start or even close down due to insufficient orders.
Such a Zhaoqing Automobile Company is actually quite rare. In the past few years, I don’t know how many large enterprises have set foot in the automobile industry, but there is only one Zhaoqing Machinery Company that can really enter and gain a foothold.
Many other big companies have entered the auto market in name, and they have also launched their own models. If you look for them in the market, you can also find the cars they produce.
However, generally speaking, they failed to gain a foothold in the car market, the quality of the car was not good or the price was unreasonable, or there were some problems of one kind or another, which eventually led to consumers not accepting it.
So much so that in the previous car market, there were always only four manufacturers competing with each other.
Now, there is another Zhaoqing Automobile Company.
This situation also gave the market more encouragement, which let them know that the auto market can still get involved, as long as a suitable entry point can be found.
For example, Zhaoqing Automobile Company entered through high-performance sedans.
The initial success of Zhaoqing Automobile Company has made many large enterprises have the determination to increase investment and enter the automobile market.
For this situation, the upper echelons of the empire are happy to see it, and other industries are also happy to see it.
The automotive industry is not just a single industry, but there are many related upstream and downstream industries, the most typical of which is the steel industry.
The main components of a car are all made of steel.
There is also the rubber industry. With the outbreak of the automobile industry, the rubber industry is gradually rising, and a large number of rubber plantations have appeared in some places suitable for rubber planting.
In addition, there is a major industry, which is also fully supporting the development of the auto industry, especially supporting the reduction of car prices to expand the market.
That is the oil industry in the Datang Empire!
Because the car burns gasoline!
With the gradual popularization of automobiles, various oil companies in the Datang Empire have discovered that the oil industry has ushered in a third business growth point.
That's gasoline!
In the previous oil industry of the empire, there were many end products, such as kerosene for lighting, which is also the main end product of the oil industry at present. The kerosene of the Datang Empire is not only sold within the empire itself, but also widely exported to Europe. Indigenous areas such as West Asia, their output value is very large.
In addition to kerosene, another major product of petroleum is various chemical products represented by lubricating oil. All kinds of lubricating oil produced by the petroleum industry have become one of the important elements that cannot be replaced in the current industrial operation of the Datang Empire.
But in general, the oil industry still relies on kerosene for lighting to maintain, and other gas, lubricating oil and other products are still relatively general~www.wuxiaspot.com~ can not support the huge oil industry of the empire.
But now, the oil industry is seeing a second major market!
That's gasoline!
The total number of machinery and equipment using gasoline engines, including various construction machinery and equipment, transport vehicles, private cars, military vehicles, etc., currently maintained in the empire is not much, but these machinery and equipment consume a lot of gasoline. .
On the whole, the current gasoline consumption in related industries such as automobiles, including engineering equipment, is not much, but it has great potential.
If the empire has millions of internal combustion engine equipment in the future, the gasoline and diesel consumed every day will be astronomical.
The major oil companies in the oil industry of the empire are very interested in the almost astronomical consumption of gasoline and diesel in the future, and they even go to support the development of the automobile industry.
So, if you don't count the military and government administrative agencies, which company buys the most types of cars and engineering equipment among the companies? The top ten are all oil companies...
In order to promote the development of the automobile industry, many oil companies proactively purchase automobiles for distribution to company executives.
But these early measures are not enough!
They also hoped that the empire's auto companies would develop faster. For this reason, in addition to using various means to support the development of the auto industry itself, they also took corresponding measures.
That is to start large-scale construction of gas stations, support or lobby localities to build roads that meet the standards, and persuade the transportation industry to use automobile transportation.
And all this, they are about to reap the rewards!
Since the beginning of this year, the production and sales of automobiles in the Datang Empire have skyrocketed, from tens of thousands in the previous year to hundreds of thousands in a year!
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