Video Game Designer

Compared with the word-of-mouth of players, it is somewhat polarized. For Tianhe Network, to be precise, it is for the "Love and Producer" launched by TINGK Studio. The planners and producers of major companies in the mobile game industry are all Reported a pessimistic attitude.

They really have no way to be optimistic about this kind of game, otome theme, is there really a market for this kind of game?

Card games, in the mobile game market, can be regarded as a relatively large market share. At present, the card games in the top ranks of major APPs can basically reach tens of millions of monthly turnover. When some relatively large versions are updated, Occasionally, the monthly turnover will exceed 100 million.

In the entire mobile game circle, card games are currently the mainstream game, accounting for almost 60% of the current mobile game industry, and even more, you can imagine how fierce the competition is.

And these card games are generally the main type of two-dimensional beautiful girls, or simply buy some popular TV series, anime, novels and other IPs for adaptation.

At the same time, in these card mobile games, battles, blood, and beautiful girls accounted for 80% of the total. This not only shows the fierce competition in the market, but also proves that players like it.

But what about the love and producer of TINGK?

It’s indeed a card game, but it’s completely different from the mainstream card games. It’s a studio that was originally a GAL GAME, and suddenly started making otome games. It's like being a female red in the boudoir.

Then there is the payment intention of female players, which is much weaker than that of male players.

It can be said that male gamers are the big spenders in the game industry. If you make an otome game, can those female players take money out of their pockets and give it to you?

In a communication group for mobile game producers, many people in the industry began to talk about it.

"Ye Bi, your new project has a monthly turnover of over 10 million, right?"

"Don't call me Ye Bi!! My name is Ye Bi! It's still close, but there will be a version update next month, and new cards will be released, and the turnover of that month should exceed 10 million."

"By the way, what do you think of TINGK's love and producer?"

"Judging from that promotional video, if it's all about the real machine, it should be a lot of investment."

"The investment has exceeded tens of millions, and the overall situation is dubbed by well-known voice actors. The text and plot alone are over a million words."

"My Cao! How ruthless! The investment in card games is tens of millions, and this doesn't even include promotional expenses."

"Yeah, it's estimated that the cost of publicity will exceed 20 million."

There are many groups in the industry like this, and these two days have revolved around the topic of love and producers.

"Ask God Lu's opinion!"

At this time, someone in the group made an opinion.

"That's right. If we talk about the understanding of card games in China, Lu Shen said that he is second, and no one dares to say that he is the first."

"I heard that Lu Shen's new work "Kyushu Wind and Cloud Record" exceeded 70 million in the first month?"

I don't know who took the lead to say something, and the atmosphere in the whole group immediately changed.

In the Hangzhou Instinct Studio of Wangyi Pig Factory, Lu Hezhou leaned on the sofa in the office, holding the latest financial report in one hand, and a mobile phone in the other hand, watching the touts in the group with a smile on his face.

Then he cast his eyes on the webpage on the computer, and shook his head involuntarily, showing some contemptuous expressions.

On the computer screen, the latest website of Love and Producer is displayed, and TINGK will be available for download at twelve o'clock.

For this game, Lu Hezhou is actually very pessimistic in his heart. What the hell is an otome game?

There is no market at all. Didn’t TINGK not launch before?

There was no splash at all, and a lot of money was lost, so all the main business was invested in the direction of GAL GAME.

Is it possible that someone invested in you, and the big boss of your TINGK was replaced by Chuhe from Tianhe Network, so this game can become a hit?

However, although he despises it in his heart, it doesn't mean that he really doesn't want to study it at all. He downloaded it immediately to see what features this game has, and whether he can copy its advantages into his own card game. , This is the basic quality of a domestic game planner.

"It's okay, the first month's turnover is about 80 million, and it's a bit difficult to break through 100 million." Lu Hezhou saw a group of people in the group boasting about himself, and a smile appeared on his face, and then he took it easy. Slowly said something in it.

"Wow, God Lu is bubbling!"

"Eighty million, that's amazing. The first month's turnover can break through 80 million. According to the quality of Lu Shen's previous games, it's another cash cow!"

"Lu Shen, tell me what you think about that love and producer."

Looking at the questions of the people in the group, Lu Hezhou thought for a while and began to respond. Anyway, it was not an important question. Of course, he would not talk about the operation of the mobile game and some confidential questions.

But it's just my opinion on love and the producer, in fact, it's just the main points.

"Personally, I am not very optimistic about this new project of TINGK. Although Otome Games has no competitors in China, and the domestic market in this area is basically blank. But there have been several cases before. Domestic manufacturers developed Otome games, including Japan and South Korea's Otome games, are all thunder and rain in the end, and if you can make a small profit without losing money, it is already very, very good."

"Besides other things aside, the main selling point of otome games is to focus on female players, so that they can experience all kinds of male stars and stars. Well, it's actually similar to beautiful girl games. It’s just that the protagonist’s gender has been changed, but the plot of Love and the Producer can be seen from the promotional video, it’s still about the city of superpowers, it’s an otome game, not a fighting game.”

From the domestic market to player positioning, Lu Hezhou talked a lot. Although they are all well-known things, there are still compliments in the group.

No way, you are a boss, and everything you said is right.

And amidst the comments from players and the pessimism of people in the industry, the time soon reached twelve o'clock, at which point Simultaneous Love and the producer officially opened the download.

After reaching the point, the group became quiet in an instant, needless to say, everyone went to download Love and the producer to see what happened.

Although verbal contempt for Lianhe and the producer is bad, but the real way is to see what the quality of the game is like.

Turning on his mobile phone, Lu Hezhou did not download it through the APP store, but directly downloaded it from the official website of the game.

"What a huge capacity, almost 2 G!"

Taking a look at the capacity, Lu Hezhou was a little surprised.

For a card mobile game, this capacity can be regarded as very, very large.

However, the company's network speed is still very fast, and it has been downloaded in about 20 seconds.

After choosing to install and registering an account with his mobile phone, Lu Hezhou logged into the game, ready to see what the quality of this otome game is like.