Wealth

Having said that, Fan Wubing suddenly had an idea again, so he said to Old Chen, "Do you want to make your work easier and your advertising income higher?"

"I want to dream!" When Old Chen heard Fan Wubing's words, he was so excited that he almost cried.

Obviously, when Fan Wubing said this, he was not just talking about anything. Judging from the experience of Lao Chen dealing with Fan Wubing for so many years, he has a very detailed plan to provide him.

Who is Fan Wubing? That is a person who can turn stones into gold. Suddenly he has to have ideas to guide himself, that is not just talking. It must be because of his own favor today that he feels that he should be rewarded, so this topic was brought up.

"All right, I'll give you an idea." Fan Wuyao said with a smile.

What Fan Wubing put forward was nothing else, but an eternal topic that made countless companies love and hate it, the CCTV standard king.

The so-called CCTV standard king is nothing more than a method of packaging and selling high-quality advertising resources. It is just that after the concept of the standard king is hyped up, the threshold of CCTV advertising will be raised as a whole, allowing the powerful to come in. Go down.

Of course, there are not no people who borrow money to speculate, but the consequences are unpredictable.

In the original historical trajectory, Kongfu Banquet was the first to eat crabs and the first king of bidding in history. /\\

Before the bidding, Kongfu Banquet was just a small state-owned enterprise in Yutai, Shandong. In the words of its employees, the output value of the enterprise has not exceeded 10 million for many years. In November 1994, the first taste of the sweetness of the Confucian Mansion Banquet entered the CCTV Media Center, and spent 30 million yuan to take the lead.

In the following year. Drinking the Confucius Mansion Banquet, and making the world's articles and the heroic advertisements bombed on CCTV thousands of times, just blasted a blue sky for the Confucian Mansion Banquet. In 1995, the Confucius Mansion Banquet achieved sales revenue of more than 900 million yuan. With a profit and tax of 380 million, the main economic indicators have entered the top three in the national liquor industry, becoming a well-known national brand.

However, it is precisely the brand of Kongfu Banquet. Created a decline in the future. On the one hand, the domestic liquor market has shrunk, and the national liquor production has dropped by half. On the other hand, Kongfu Banquet won the bidding queen, not only did not use the temporary benefits brought by advertising in technological innovation and product structure adjustment, but also made continuous mistakes. Just a few years later. The Confucian banquet liquor disappeared from the market.

Coincidentally, in the second bidding conference, Confucian House Wine and Banquet Wine were marked with a high price of 60 million yuan. At the moment when the box was opened, the host announced that the new bidder was Linju Qinchi!

At that time, people in the field exclaimed, who is Qin Chi? Where is Linju?

Qin Chi bid for 66.66 million yuan, which attracted full attention from the media, and the concept of bidding was unprecedentedly hyped. Qin Chi became popular in China overnight. The boss said with great enthusiasm. Drive out a Santana for CCTV every day and earn back an Audi.

Due to media attention. The Qin Chi effect has become a sample of Xun's brand building.

At the end of 1996, enterprises from all over the world gathered in CCTV Media Center. Collect intelligence on opponents and cast smoke bombs everywhere. However, when the box was opened, everyone present was stunned. Even the head of CCTV's advertising exclaimed that the drunken man is crazy!

At that time, the exact price given by Qin Chi was 300 million. The reporter asked how this number was calculated? Qin Chi’s boss said this was his mobile phone number.

After paying a huge amount of money, Qin Chi repeated the mistakes of the Confucian banquet. The huge investment of funds made Qinchi's industrial structure adjustment and speeding up the exhibition difficult. In order to ensure market demand, Qinchi blindly increased production lines to expand production scale, and various indicators began to decline sharply. Later, Qin Chi was overwhelmed by the huge advertising costs and was forced to resell the advertising time halfway through, which had negative consequences for the overall marketing and brand image of the product and the company. \\//\\

After that, Qin Chi was even more devastated. Qin Chi's large number of blended liquor sales were disclosed by the media, the corporate image was darkened, and sales fell rapidly. Qinchi Laojiao, the storage location, has become a real basement.

After that, Aidu had a tragic ending. It took more than 200 million yuan to become the fourth bidding king. In the end, the boss was arrested.

After that, the concept of Biaowang was weakened, and the price was also lowered. More than 20 million can be won, and the war is rekindled. It is after Mengniu became the tenth Biaowang at a price of 300 million yuan.

Fan Wubing remembered that BBK CEO Duan Yongping once said that bidding is like queuing to buy food and vegetables every day, and buying advertisements is based on his needs. We are not the concept of being the king of landmarks. In the eyes of many people, advertising is a panacea, but in fact it is a double-edged sword, and it is just a link in marketing.

To be a century-old store, to be an international brand, through advertising bombing to highlight the brand is beyond reproach, but it also has to do what it takes to have full control of the market situation. When the internal management, market development, and quality level have not kept up, it is not advisable to have meager profits to support such a vanity hat as Biaowang.

But for the current Fan Wuyao, he needs to use intensive advertising bombing to eliminate the negative impact of the human sausage incident on Chundu, and to re-launch the factory that has become his own company and re-enter the domestic meat processing industry. The status of the leader of the category brand is used to prove their strong business operation skills and give everyone an indisputable answer.

As far as CCTV is concerned, packaging and selling prime time advertising time is also the best way to double income. They have no reason not to welcome the implementation of this strategy.

This is a win-win situation! Fan Wubing was full of confidence in his proposal, because in the history of CCTV's bidding king's proposal, at the end of this year, he just advanced the process.

After listening to Fan Wubing’s suggestion that the prime-time advertising time of CCTV should be packaged and sold in the form of bidding, Old Chen was very interested. He calculated this way. In just a few minutes, if the auction is held, it will be fine. Brings a huge increase in the income of the station. This achievement will definitely make him famous and become the number one hero within CCTV.

"Mr. Fan, can you help me draw up a more specific article? This time it's all up to you!" Old Chen asked Fan Wuyao very earnestly to help him.

Fan Wubing is naturally his duty. In detail, if Chen was in his hands, it would be easier for him to bid, so he agreed. He also said that he would go to Beijing in person to discuss the matter with him.

But first, the advertisement of Chundu must be restored.

Fan Wubing invested 10 million yuan in advertising expenses in advance, purchased CCTV and multiple advertising time slots in many provinces and stations, and started a quarter of intensive bombing, and nothing else. It is to make everyone understand one thing, Chun did not collapse, under the leadership of Fan Wuyao, still to be the leader of the industry.

Nowadays, the competition in the advertising industry is not very fierce. Therefore, after Fan Wuyao invested a huge amount of money, advertisements from all over the country arrived as scheduled. The advertisements were all Chundu advertisements. The advertising effect was very obvious. There was CCTV in front. The "Focus Interview" of "Focus Interview" supported Chundu. Then there were advertisements for Chundu on TV stations from all over the world. Now the fool also knows what the so-called human ham sausage is all about.

So distributors everywhere began to seize this opportunity to come back. Asked to continue ordering, and people who were still asking for return a few days ago also returned dingy. I wanted to continue to represent Chundudi products, and the unfavorable comments in various places began to calm down.

Even Boss Zhu called Fan Wuyao. Ask him about the details of this matter.

The impact of human intestines is relatively large. Although it is a rumor, it spreads to a very large extent, spreads widely, and has a very bad impact. Boss Zhu also heard about this incident. At the time, he thought it was a bit weird and even planned to let people go. After checking, it turned out that CCTV's "Focus Interview" was linked to the third phase of the report. He was also paying attention to this new program. Therefore, he saw Fan Wubing in front of the reporter's secret shots, vowing, recklessly, and decisively. He expressed his innocence to the other party, even took out a 100 million dollar check as a reward, and made a bold statement such as "He comes out, I go in".

Boss Zhu's feeling at the time was, is this kid pretending to be forced? !

Based on his understanding of Fan Wubing, this kid has never been the kind of simple-minded and impulsive person. It is estimated that this group of reporters from CCTV was actually used by him.

"I feel that there are a lot of performance elements in your show. Have you colluded with them?" Boss Zhu asked directly.

"Am I that kind of person?!" Fan Wubiao suddenly felt a little bit dumbfounded, but he also had to admire that Boss Zhu's vision was still very vicious, and he could actually see this. Could it be that his performance was still there? Where is it in place?

"You are always difficult, so why would you be so impulsive?" Boss Zhu said~www.wuxiaspot.com~ Fan Wubingxin said that you know me better. After thinking about it, he said, "I am not forced to I was a little careful about the method. Collusion is not possible, but I found out their sneak shot equipment, so I cooperated. After all, there are more than 4,000 employees in Chundu Factory! I am not afraid to lose a little money. , Let them go bankrupt, but the lives of these people have nowhere to go. Besides, would you also believe that ham sausage is added with human flesh?"

Boss Zhu chuckled and said, "I haven't seen it before, so I don't express my opinion. But I look a lot like seeing someone picking up your $100 million cash check."

"I guess you want to see the scene where he came out and I went in?" Fan Wuyao smiled bitterly.

Boss Zhu laughed and said, "Okay, let's not talk about that much, I still wish you to revitalize the spring as soon as possible."

Fan Wubing repeatedly expressed his gratitude. This is the most important thing. As the boss of Zhu, he does not want to have so many bankrupt factories, otherwise the pressure on the government will be even greater.

God bless, the starting point server is finally normal. The third update is sent, and I will continue to ask for monthly pass support. Thank you all.