Wealth

There are no major problems in production and sales in Chundu. The only problem is poor management. Now after Fan Wuyi has changed all the management, he has introduced several new policies to strengthen management and improve employees. The benefits and benefits of Panshi Meat Processing Factory and Chundu are combined to integrate the markets of more than a dozen provinces in the north, and the major marketing strategy has changed significantly.

The Panshi Meat Processing Factory and the Spring Capital were originally in a state of competition, but now once they become the principal of the same boss, a regional monopoly will immediately appear. The price war is gone, the marketers have complemented each other, and the transportation problem has been solved. In a large area, everyone only needs to supply according to market demand, and there is no need to worry about distribution and backlog problems. The situation is very good.

As for the heavy launch of Chundu advertisements by local TV stations, it is the best way to smash rumors. Although some TV stations have some concerns about broadcasting Chundu advertisements, considering that everyone has already begun to broadcast Chundu advertisements, and CCTV's advertisements are already for this purpose, so no one will have trouble with the money.

Within half a month, Chundu’s market sales are rapidly recovering. Although it has not yet reached the best level in history, it has basically returned to a normal level. All employees of the plant do not need to worry about not having work. If you have work, you will have profit and income, and you will be able to ensure that everyone's wages are in place, and you don't need to worry about being laid off. \\

Since Chun is a newly opened company, Fan Wubing told Wang Lao Er and Wang Lao San to stay here to continue their work, and Wang Lao Da returned to Panshi and looked over there.

Because a large number of middle-level cadres have been transferred from Panshi to support Chundu, a large number of people need to be promoted there, except for Boss Wang. No one else can handle it.

Fan Wuyi went to Beijing to discuss with CCTV's Lao Chen about the details of the CCTV standard king.

It's already early spring in March. In Beijing, when the wind and sand were relatively heavy, when Fan Wuyi came over, he was encountering a sandstorm, and the sky was full of yellow sand flying. The visibility is less than ten meters, and everyone seems to be staying in the desert. The car’s visibility is also affected, and all car lights are forced to turn on in broad daylight to prevent accidents.

Fan Wuyi's driving skills are good, but in such bad weather. I couldn't open it. I bumped and bumped several times along the way, and there were some bruises on the front and back of the car, but this is a natural disaster, and no one wants to be entangled with it. And no matter who is right or wrong, when everyone sees that Fan Wuyi's car is actually a Mercedes-Benz, they don't want to cause trouble.

Since it was a bump, it was a matter for both sides. You, a Santana, collided with someone Benz. You said it's better to come down to the theory. Or is it better to drive away?

Fan Wuyi finally got to the Media Center and parked the car. Pushing the car door, an unhealthy wind blew in. He hurriedly closed the car door and found a windbreaker. He wrapped his head in his pocket, and then rushed out again, jogging all the way into the building.

Old Chen had already been waiting for him here. He felt a little worried when he saw the weather outside. He said with joy when he saw Fan Wuyao appear, "I thought you couldn't come on time. What a surprise!"

"This kind of weather has to be encountered several times a year. It seems that tree planting and afforestation work needs to be carried out deeply and persistently!" Fan Wuyao took off the windbreaker, shook the dust on it, put it away, casually. Said to Old Chen.

"In fact, we are doing continuous reports on sandstorms recently, hoping to attract the attention of relevant parties and do a good job in planting and afforestation." A girl continued.

Fan Wubing didn’t notice that there was a girl in the house. He couldn’t help but glance at her. She is not too old now, that is, she looks like twenty-three or four. It seems that she was assigned to CCTV shortly after graduating from university. Here comes inside. Since I can stay with Lao Chen, there is still something to do with the family. /\\

Seeing that Fan Wubing noticed the girl in his office, Old Chen introduced, "This is my assistant Oda, Tian Xiaotian, this time I asked her to help prepare things about your proposal." Then he introduced the girl. Fan Wubing said, "This is our long-term partner in the station, Mr. Fan Wubing."

"I recognize Mr. Fan. The man's sausage incident in the "Focus Interview" a few days ago, Mr. Fan is very famous." The girl looked at Fan Wuyi and seemed to smile a little.

Fan Wubing thought it was a bit strange. Why did she look at herself laughing when she was okay?

Seeing Fan Wubing seemed a little unsatisfied, the girl explained, "Some time ago, I just interviewed Ms. Fan Ting. She is our senior sister and talked a lot about Mr. Fan. "

Oh, that's the case. Fan Wubing frowned and said, "My old sister likes to talk about my embarrassment when she's okay./\\"

Old Chen said haha, "Actually, I am not interested in Mr. Fan's embarrassment. I only care about whether you can help me come up with a complete plan. CCTV's income has increased, and everyone's face has been improved. Glorious, I don't mind giving you a kickback."

"This is just a joke." Fan Wubing smiled, and didn't take it seriously. CCTV just can make money, it is nothing more than hundreds of millions of billions of income in a year, where would it be in his eyes? ? Just after the opening of Star Shopping, one year's income will not be much less than the current CCTV.

Regarding prime-time advertising bidding, Fan Wubing didn’t bother much, but simply copied CCTV’s historically successful strategy, and added some gimmicks on how to make it to provoke competition among companies for bidding. Give Lao Chen's reference to the loss trick.

After "News Broadcast" and before "Weather Forecast", during this period of time, a total of 13 five-second advertisements were set up. The first one is of course the so-called standard king, in order to prevent the same industry. Vicious competition, Fan Wubing still follows the historical routine, stipulating that among these 13 advertisements, only the top two bidders in the same industry will be selected. \\//\\

However, he also adjusted the treatment of bidding kings, and clearly stipulated that bidding kings, as a special case, have exclusive privileges that appear in prime-time advertisements in the same industry. That is to say, as long as the bidding is successful, other competitors will Cannot appear in prime time advertisements.

"Does this easily give people the impression of a monopoly?" Old Chen still had some doubts about this.

Fan Wuyao smiled and said, "Natural selection of things, survival of the fittest. This sentence is not only suitable for nature, but also suitable for shopping malls. If we want to engage in market economy in China, we must know what a market economy is. The so-called market economy means completeness. Rely on more money and less money to get the right to speak. As long as you have the courage and dare to spend money, you can get the bidding king, but as for whether you can get huge profits after winning the bid, it depends on whether you have certain strength. "

The so-called CCTV standard king concept is just a kind of hype, a means to market CCTV's advertising resources.

Nowadays, CCTV is a deputy ministerial-level institution under the State Council. The director is equivalent to the deputy minister. However, the deputy director like Lao Chen is in the upper part of the main hall and the deputy head down. He has deliberately worked hard. , To consolidate one's position in the station. As for saying further things, I'm afraid it's impossible.

As a subordinate of the Ministry of Radio, Film and Television, the director of CCTV is usually appointed directly from above, and has never been directly promoted from the position of deputy director. Therefore, Lao Chen himself has this consciousness, and it is probably out of play to become the director.

But in his tenure, he needs to make more money for Taili, create more profits, and earn more advertising expenses, in order to gain everyone’s approval. Knowing that his old Chen has been on CCTV for 20 years, it’s not Lang has a name, so he is very interested in Fan Wubing's speculation plan.

Just as companies need the title of CCTV Standard King to build their own popularity, CCTV also needs to use this market-oriented operation to enhance its leading position and improve the level of CCTV’s overall advertising resources in the industry. At the same time, it can also get extremely rich The economic return is just one stone.

"If Biaowang's treatment is the same as that of other companies, it's just a few seconds earlier, how can it cause everyone's enthusiasm and impulse to bid?" Fan Wuyao reminded Old Chen.

In Fan's planning system, the value of Biaowang is not only CCTV's best five-second prime time advertisement, but also means that it will have the right to speak in the entire industry in the next year, because it is during CCTV prime time. There are only two advertisements in the same industry, and Biaowang is exclusive to this period of advertising in the same industry. This temptation is great.

More importantly, for CCTV’s own interests ~www.wuxiaspot.com~Tali must invest a wealth of media resources to hype the concept of Biaowang, just like Fan Wubing and Lao Chen said, the hype of the concept of Biaowang. It is a necessary means for the operation of CCTV’s advertising resources market and a large-scale publicity for the advertising resources it owns.

"More importantly, we are bidding with no reserve price. In order to win the title of bidding king, it is estimated that everyone will do their best to fight for it. The exponential increase in advertising costs is already predictable." Fan Wuyao told Lao Chen Said.

"What if something goes wrong and the auction result is smashed?" Whether old Chen or his assistant Tian Xiaotian, he is still very worried about Fan Wuyi's idea. After all, he hasn't done this before, who I don't know what price it will sell.

If the auction price is very low, doesn't it mean that CCTV will lose money in the next year?

In this regard, Fan Wubing replied confidently, "I will guarantee you the bottom line. It will definitely make you feel that the bidding activity is a success. If other people's bids are all low prices, then the price I won will be enough to make up for you. Lost."

When Old Chen heard this, he immediately felt that the big deal was settled in his heart. Since Fan Wuyao claimed to give him a guarantee, why should he worry about it? What he is most concerned about now is when he can bid.