We're building a super chaebol in Hong Kong

#1052 - Selling two buildings for 3.5 billion

In the spacious offices of Tianqi Property Company, Su Cheng dialed Yang Chaoye and Liang Shuyi, outlining an important decision: the planned sale of the Su's Group Building and the Jiayi Film Group Building.

Given that the property rights of these two iconic buildings belong to Tianqi Property, and considering that the headquarters of the two major groups are about to move to the Tseung Kwan O New Area in half a month, this proposal did not encounter resistance on either end of the phone.

Yang Chaoye not only had no objections but also expressed his full support: "Boss, your insight is very keen. My experience in the United States has made me deeply aware of the cyclical fluctuations in the real estate market.

Before a crisis arrives, the real estate market often experiences a round of soaring prices. Today, the real estate situation in Hong Kong is highly similar to the signs before the real estate crisis in the United States. The gap between high housing prices and people's income is widening, which undoubtedly foreshadows possible future risks. Therefore, your decision is timely and wise."

Liang Shuyi, upon hearing this news, did not hesitate at all.

Although Jiayi Film Group currently has its headquarters on Broadcast Drive, with the rapid expansion of its business, the original space is no longer sufficient to meet daily operational needs, which has led to the move to the International Building.

Now, with the completion of the new headquarters in Tseung Kwan O and the imminent relocation, the vacancy of the original International Building will be a natural consequence.

Therefore, selling this building will not only not affect the group's operations but will also bring back funds, providing stronger support for future development.

That day, Zhong Xun, the general manager of Tianqi Property Company, quickly took action, announcing the planned sale of the Su's Group Building and the Jiayi Film Group Building to the public.

To expand its influence, he also published detailed sales advertisements in mainstream media such as the "Oriental Daily" and the "Knightly News".

On the morning of September 16th, this news spread rapidly throughout the streets and alleys of Hong Kong like a spring breeze, attracting widespread attention and discussion.

Therefore, when the public learned that Su's Group and Jiayi Film Group were about to leave their old headquarters and intended to sell these two buildings, many people did not suspect too much.

As soon as this news came out, it immediately set off a huge wave in the real estate industry, attracting the keen attention of many real estate giants.

Many real estate giants began to assess the potential value of these two prime locations, preparing to show their skills in this commercial feast.

In the past, Su Cheng spent 1.6 billion Hong Kong dollars to acquire the Federal Building and the International Building.

In the blink of an eye, two years have passed, and Hong Kong's real estate market has undergone dramatic changes, with prices soaring significantly.

Taking the Golden Gate Building as an example, this landmark building has changed hands three times in less than two years, and its selling price has soared like a rocket from 715 million Hong Kong dollars to 1.68 billion Hong Kong dollars in September last year, an astonishing increase of more than double.

The beginning of 1981 was regarded as the heyday of Hong Kong's real estate market, with high prices and unlimited scenery.

Even today, although it is already September and the market has slightly adjusted, the difference from the年初狂热 is not significant, and the transaction volume still remains at a high level.

In view of this, the value of the Federal Building and the International Building held by Su Cheng is no longer what it used to be. With the continued prosperity of the market, the valuation of these two buildings has climbed to unprecedented heights.

Especially the Su's Group Building, formerly the Federal Building, once served as the pinnacle of Hong Kong's skyline, famous in all directions. Owning it is undoubtedly a dual symbol of wealth and status.

Currently, emerging real estate forces such as Hang Lung and Eagle Group are investing in the market with unprecedented enthusiasm, along with long-established real estate giants such as Hongkong Land. Even when the market is slightly volatile, they still maintain an aggressive investment pace.

Therefore, Tianqi Property Company's decision to announce the sale of these two buildings quickly triggered a warm response from the market, with buyers flocking in, without any worries.

In just two days, Tianqi Property received numerous inquiries and consultations, showing the market's strong interest in these two high-quality assets.

Su Cheng's proposed pricing strategy was also quite wise, selling the two buildings as a package for 3.5 billion Hong Kong dollars. This price not only reflected the actual value of the assets but also retained some room for negotiation, which seemed quite generous.

As soon as this price was announced, it immediately attracted the attention of many real estate companies. However, for most companies, 3.5 billion Hong Kong dollars is still a considerable amount, and it is indeed difficult to bear it alone.

However, the wisdom of the business world often lies in cooperation and win-win situations.

Faced with this challenge, many companies began to consider joining forces, sharing the financial pressure through joint bidding, and striving to include these two gems of the Hong Kong real estate industry into their pockets.

In Hong Kong's land auction market, a common strategy is for real estate developers to cooperate first, jointly bid for the desired land, and as for whether they will work together in the future or take what they need and divide it, it will be left for subsequent planning.

This strategy of "taking the land first and then planning the situation" can not only effectively reduce the financial pressure of a single enterprise but also gather the strengths of everyone to jointly promote the successful implementation of the project.

There are many successful cases of this kind in Hong Kong's real estate industry. For example, a few years ago, a luxurious consortium led by Henderson Land Development, together with New World Development, Sun Hung Kai Properties, and Cheung Kong Holdings, four major Chinese-funded real estate giants, successfully bid for a large piece of land in the Sha Tin area.

They then adopted a joint development model, each showing their strengths, and jointly built this piece of land into a benchmark project that attracted the attention of the industry.

Such a cooperation model undoubtedly provides broad space for resource sharing and complementary advantages between enterprises, and also opens up a practical path for the rapid growth of enterprises.

In the increasingly competitive real estate market, such wise cooperation is undoubtedly worth more companies learning from and exploring.

In the bustling China Building, in the spacious and bright chairman's office of Cheung Kong Holdings, Mr. Li Jiacheng was looking down at the latest news in the newspaper, with a hint of surprise inadvertently revealed on his face.

He whispered to himself: "Has Mr. Su also foreseen the undercurrents in Hong Kong's real estate? If not, how could he decide to sell these two iconic buildings.

But what confuses me is why he only chose to trade the property rights of these two buildings. You know, the total market value of the properties under Tianqi Property is as high as tens of billions, and these two buildings are just the tip of the iceberg.

Could it be that he is paving the way for subsequent larger actions, planning to dispose of assets in batches?"

As a leading figure in Hong Kong's real estate industry, Li Ka-shing's sensitivity to market dynamics far exceeds that of ordinary people.

As early as last year, he keenly captured the hidden risk signals in the real estate industry, so he did not blindly expand with the trend, but adopted a steady development strategy.

In his view, this layout is enough to make Cheung Kong Holdings stand firm in the upcoming storms and become a haven for the industry.

Tianqi Property's move undoubtedly provided strong evidence for Li Ka-shing's judgment. He is even more convinced that his prudence and foresight are the best weapons to deal with future uncertainties.

Looking back over the past few years, the losses in the acquisition battles of Wharf, Hutchison Whampoa and other foreign firms have not weakened Li Ka-shing's respect for Su Cheng, but have instead given him a bit more admiration for this opponent.

Since entering the business world, Su Cheng has been proud of his invincibility, and his every prediction has almost accurately hit the pulse of the market.

Therefore, for the decision to sell these two buildings, Li Ka-shing firmly believes that there must be a deeper meaning, which is by no means as simple as the relocation of the headquarters and the idle property on the surface.

The interpretation of the reasons for the sale in the newspaper—that the value of the property has decreased due to the relocation of the headquarters—is obviously untenable in Li Ka-shing's view.

He knows Tianqi Property's business model well, and renting is one of its important sources of profit.

These two buildings, whether in terms of geographical location or market value, can be called high-quality assets, and Su Cheng would never easily give up because of a temporary relocation need.

Li Ka-shing believes that there must be deeper strategic considerations behind Su Cheng's move.

Perhaps he is making advance arrangements for the upcoming market changes, or perhaps he is adjusting his asset structure in a unique way without making a sound.

Whatever the reason, Li Ka-shing knows that every move of Su Cheng is worth savoring and thinking deeply about.

Although the relocation of Su's Group and Jiayi Film Group does not mean that these two buildings have lost their commercial value, and the rental income is still considerable, Tianqi Property Company resolutely chose to sell them, especially when Su Cheng's financial situation is stable and there is no urgent need for funds. In Li Ka-shing's view, this move obviously contains deeper strategic considerations.

He pondered secretly in his heart, but did not make these guesses public.

At a time when most people are still immersed in the superficial prosperity of the real estate market and turn a blind eye to potential crises, Li Ka-shing's vigilance is particularly valuable.

He understands that the prosperity of the market often conceals unknown undercurrents, and Tianqi Property's move is undoubtedly reminding him that it is time to re-examine and adjust his asset allocation.

Perhaps, it's time for me to consider selling some properties to cope with possible market changes." Li Ka-shing frowned, already making a decision in his heart.

He realized that before the crisis really breaks out, it is wise to withdraw funds in advance and enhance the company's ability to resist risks.

However, what Li Ka-shing did not expect was that his decision was like throwing a stone on a calm lake. Although the original intention was to protect himself, it inadvertently set off ripples in Hong Kong's real estate industry.

As more and more companies began to follow suit, the market's supply and demand relationship quietly changed, and ultimately accelerated the arrival of the real estate crisis to a certain extent.

But even so, Li Ka-shing firmly believes that his decision is based on a deep understanding of the current situation and a long-term consideration of the company's future.

……

September 19th, Saturday.

At this moment, Su Cheng appeared in the Deep Water Bay villa, and in his arms was Kwan Ka-wai, who was growing more and more mature and attractive.

Today happened to be the weekend, and Kwan Ka-wai didn't have to go to school, so she couldn't help but miss Su Cheng.

And Su Cheng, naturally, also satisfied her.

In the oversized bedroom of more than thirty square meters, the two lingered for a long time, until two hours later, they leaned against the head of the bed to rest.

"Brother Su Cheng, my daddy contacted me again yesterday. I didn't tell him that I had already helped him pay off his debts. I also said that people often inquire about my news, and I can only hide. Hmph, treating me like this, I will hate him for the rest of my life. He asked me to leave Hong Kong secretly and go to Taiwan to find him, but I won't go!" Kwan Ka-wai said here, her eyes wanting to turn red again, obviously remembering that sad day again.

"Well, no matter what, Brother Su Cheng is your support." Su Cheng touched Kwan Ka-wai's head and said with a smile.

Obviously, Kwan Shan running away alone and leaving Kwan Ka-wai to deal with the debt collectors had a great impact on Kwan Ka-wai.

Kwan Ka-wai, who is already a sophomore, now lives a very fulfilling life. In addition to going to school and painting, she occasionally dates Su Cheng.

Moreover, gradually, she has also realized that Su Cheng definitely has more than one woman.

After all, how could such an excellent person as Su Cheng have only one woman?

Even so, she did not leave Su Cheng because of suspicion.

Because it was Su Cheng who helped her when she was most difficult, and she now has such a life thanks to Su Cheng.

Otherwise, she couldn't imagine what it would be like if she faced the debt collectors alone.

Therefore, Kwan Ka-wai treats Su Cheng not only with love, but also with gratitude. The combination of the two makes her unwilling to leave Su Cheng.

After chatting for a long time, the two put on their clothes one after another and got up.

It's still daytime, so you can't always stay in the bedroom.

In September, Hong Kong is still hot.

Coming to the terrace, looking at the blue sea and sky, it is really a pleasure.

Sitting on the beach chair, there is a sun umbrella to shade you, and a cool sea breeze blows, making you feel indescribably comfortable.

Kwan Ka-wai, who was satisfied, walked behind Su Cheng and massaged his shoulders.

Just as Su Cheng was so comfortable that he was about to fall asleep, the ringtone of the mobile phone next to him rang, making him lose all sleepiness at once.

"Brother Su Cheng, phone." Kwan Ka-wai took the mobile phone and handed it to Su Cheng.

"Hello, this is Su Cheng." Su Cheng said directly after pressing the answer button.

"Boss, this is Zhong Xun. Su's Group Building and Jiayi Film Group Building have received multiple offers. Several companies hope to acquire them at a price of 3 billion Hong Kong dollars, but I have directly rejected them. Currently, there is an offer that is very sincere.

The Eagle Group, the Regal Hotel and Baiboli have joined forces, hoping to acquire our two buildings, and they have no intention of negotiating the price, that is to say, they are willing to offer a price of 3.5 billion Hong Kong dollars to acquire our two buildings!" On the phone, Zhong Xun excitedly reported.

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