We're building a super chaebol in Hong Kong

At the Television Broadcasts Limited (TVB) headquarters, Chairman Sir Run Run Shaw received the report from the research company at the earliest opportunity.

Looking at the data before him, he was still somewhat unwilling to believe it.

All the shareholders and management of TVB had high expectations for "The Legend of the Little Li Flying Dagger II: The Magic Sword and Chivalrous Sentiments". The cost of purchasing the copyright and filming this TV series was very high.

However, the data in front of them showed that TVB's viewership ratings for all channels during the 7:00 PM to 9:00 PM time slot were only 22%?

Even from 9:00 PM to 12:00 AM, the viewership ratings were significantly lower than Commercial Television (CTV).

That is to say, CTV occupied the highest viewership ratings among Hong Kong television stations during the five hours from 7:00 PM to 12:00 AM on weekends.

If this continued, not to mention making money, they would be losing a fortune!

Advertisers placed advertisements based primarily on viewership ratings. If the viewership ratings were not high, why would they pay high advertising fees?

Choosing the first option would most likely result in continued heavy losses.

If they chose the second option, it would be equivalent to indirectly announcing their failure in this competition after only one night.

But if they chose the second option, at least they wouldn't lose money, and might even make a profit.

Faced with such a situation, what should they choose?

If Sir Run Run Shaw wasn't foolish, he would know how to choose. He wouldn't choose the first option for the sake of face and continue to compete with "A Step into the Past".

They were big shots, and of course they valued their reputation, but they were not fools to have achieved their current status.

However, he still made a phone call to Sir Run Run Shaw and did not act on his own.

"Chairman Li, let's avoid the confrontation for now. The momentum is on their side. Even if we choose to take a gamble, we'll lose even more face in the end. The viewership ratings from 8:00 PM to 9:00 PM last night show that if 'A Step into the Past' wasn't good, viewers would have stopped watching during the first episode from 7:00 PM to 8:00 PM. However, the viewership ratings from 8:00 PM to 9:00 PM not only didn't drop, but actually increased slightly.

"Therefore, we shouldn't confront them head-on. It's better to give up early. This is just the first competition, and there's plenty of time. I suggest changing the broadcast time of 'The Legend of the Little Li Flying Dagger II: The Magic Sword and Chivalrous Sentiments' to Monday to Friday evenings from 7:00 PM to 9:00 PM. Although there will be a one-hour overlap with their ace program 'Forward Rush for Boys and Girls', we can at least be more confident in defeating 'Forward Rush for Boys and Girls'."

After clearly understanding the situation and the results, Sir Run Run Shaw directly suggested.

"Chairman Shaw, your idea coincides with mine. Then, let's do that!" Hearing Sir Run Run Shaw's words, Chairman Li replied with a smile.

In business, making profits and losses is normal, and failing in competition with others is also normal. They have accumulated many years of experience and are no strangers to such situations.

Therefore, that afternoon, TVB Jade directly announced the change in the broadcast time of "The Legend of the Little Li Flying Dagger II: The Magic Sword and Chivalrous Sentiments" through a news release.

"This station has temporarily decided to change the broadcast time of 'The Legend of the Little Li Flying Dagger II: The Magic Sword and Chivalrous Sentiments' from the originally planned Saturdays and Sundays from 7:00 PM to 9:00 PM to Mondays to Fridays from 7:00 PM to 9:00 PM. Please be informed!"

This news quickly spread through the television station.

Everyone was very surprised after learning about this.

Didn't they just compete with CTV last night? Why did they suddenly decide to stop competing?

In fact, the time from 7:00 PM to 9:00 PM on Saturdays and Sundays can be said to be the time when the most people watch TV programs.

Because during this time, everyone is having dinner, and watching TV has become an indispensable part of many families.

And from 7:00 PM to 9:00 PM on Mondays to Fridays, although it is also prime time, it is actually not comparable to the evenings from 7:00 PM to 9:00 PM on weekends.

Because during this time slot, some people are still working overtime and haven't gotten off work, so there are naturally fewer viewers.

When the news reached the CTV headquarters, everyone cheered.

What did this announcement from TVB mean? It meant that they admitted defeat!

And the victor was CTV!

Leung Suk-yee also urgently convened a management meeting: "I believe everyone knows the news, right?"

"Of course, this is great news for CTV!"

"A successful first battle!"

"This is really good news!"

"Our 'A Step into the Past' is indeed powerful!"

… …

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Inside the meeting room, there was much discussion.

"Everyone, don't be too happy too soon!" Seeing the somewhat chaotic scene, Leung Suk-yee spoke to stop them.

Seeing the meeting room quiet down, Leung Suk-yee continued: "We currently only have three trump cards: 'A Step into the Past', 'Forward Rush for Boys and Girls', and 'Hello Nighthawks'. During other time slots, we can only broadcast previously aired TV series. Under such circumstances, we simply cannot compete with TVB and Rediffusion Television during other time slots. Therefore, we must change this situation."

In July, CTV invested heavily in broadcasting several major TV series, such as "Vanguard" and "Golden Sabre Romance", but unfortunately, the results did not meet expectations.

Currently, besides "A Step into the Past" and "Forward Rush for Boys and Girls", CTV also has the previously left-over TV series "Rich Family History", as well as "Hello Nighthawks", the first adult talk show created by Hong Kong television media.

"Rich Family History" was a TV series that CTV spent heavily on location shooting in Hawaii, originally planned to film 100 episodes, but unfortunately, it only broadcasted more than 30 episodes before stopping due to funding problems. After Su Cheng acquired CTV, "Rich Family History" was able to resume filming, but the filming location was also changed from Hawaii to South Bay on Hong Kong Island, because Su Cheng felt that the viewership ratings of "Rich Family History" were not worth spending so much money to go to Hawaii to film.

Although Su Cheng had a lot of money, his money didn't come from thin air, and he didn't do loss-making businesses.

As for the program "Hello Nighthawks", it can be said to be CTV's most popular program besides "A Step into the Past" and "Forward Rush for Boys and Girls".

Back then, during CTV's "July Offensive", it self-produced and purchased a series of programs, such as "301 Squad", "Mystery Theatre", "Rich Family History", and "Golden Sabre Romance", launching more than a dozen programs at once. As a result, the viewership ratings were almost completely wiped out, with only "Hello Nighthawks" being the most successful.

This program is hosted by Lo Yuen, Yik Ka, Chan Wai-ying, and Liao Suk-yee, and can be regarded as the first romantic talk show in Hong Kong television history. It gave TV viewers a refreshing feeling as soon as it was broadcast. The program is broadcast late at night, and the viewership ratings are surprisingly high, becoming a city topic. Unfortunately, one program cannot save the entire television station.

Currently, the broadcast time of "Hello Nighthawks" is from 11:00 PM to 12:30 AM every night. During this time slot, TVB and Rediffusion Television simply have no programs that can compete with it.

Leung Suk-yee has great ambitions. She not only wants to seize viewership ratings with "A Step into the Past", "Forward Rush for Boys and Girls", and "Hello Nighthawks", but also wants to seize viewership ratings in more time slots!

"Therefore, I hope that 'My Date with a Vampire' can speed up the filming process. Next, the entire television station's resources will be prioritized towards 'My Date with a Vampire'. I hope that this TV series can officially appear on the screen in September!" Leung Suk-yee said seriously to everyone present.

Filming while broadcasting has this advantage, as it can be broadcast very quickly after filming begins.

More than a hundred episodes of "My Date with a Vampire" can be broadcast for a long time.