We're building a super chaebol in Hong Kong

#183 - Brand offline experience store

The line of sight returned to the Su Corporation Building.

"The time has been initially set, and barring any unforeseen circumstances, it will be on October 1st. At that time, we will hold a press conference simultaneously in New York and Hong Kong," Yang Chaoye introduced.

"The time difference between Hong Kong and New York is quite large, right? Will holding it at the same time have any impact?" Su Cheng asked.

"Since the time difference between New York and Hong Kong is exactly 12 hours, we have initially set the time at 8 a.m. New York time and 8 p.m. Hong Kong time, which happens to be a synchronized event and has no impact whatsoever," Yang Chaoye said with a smile.

Su Cheng nodded after hearing this, as it indeed wouldn't have any impact.

"I originally didn't plan to come over today, but I happened to find in a bookstore that my manga has already started serialization and publication, so I was curious about the specific situation," Su Cheng said with a smile, holding up "The Long Road of Life" in his hand.

"Well, our manga weekly went on sale the day before yesterday, and sales have been very good these past two days. After investigation, the survey company found that our two manga, "Dragon Ball" and "Detective Conan", are very popular among teenagers. As for the specific sales, you have to ask Li Shuai," Yang Chaoye said.

"When I came over, I already went to the office of Xia Yi Literature Media Company. Chief Editor Wang said that Li Shuai is still out handling matters and is expected to return at noon. Someone will call you here later when he returns," Su Cheng said with a smile.

"Alright, then let's sit down and have some tea first," Yang Chaoye nodded.

The two came to the reception area in the office, where Guan Jiahui was engrossed in reading a manga.

Yang Chaoye glanced at her, then at Su Cheng.

"It's okay, let her stay here," Su Cheng said with a smile.

Only then did Guan Jiahui realize that someone had sat down next to her.

"Brother Su Cheng, why aren't you chatting over there?" Guan Jiahui asked.

"I came over to have some tea and chat about company matters. You're so engrossed in reading, is it that good?" Su Cheng said.

"Of course, it's so wonderful. Hong Kong has never had such a good-looking manga before. I think the level of these two manga can be compared to Japan's "Doraemon". It's just that I feel the manga style is a bit too Japanese. I will be a fan of these two manga from now on," Guan Jiahui said excitedly.

Of course, the Japanese manga style is strong, since they were originally works from there. Su Cheng just stole them.

"High praise indeed," Su Cheng said with a smile.

"Of course, by the way, this manga magazine is actually published by your Su Corporation. Brother, do you know the authors? I think they are so talented, but the authors' names are also very strange. One is called Su Yi, and the other is called Su Er. Could they be brothers?" Guan Jiahui asked curiously as she spoke.

"Their authors, they are far away in the horizon but right in front of you, it's your brother's work," Su Cheng said with a smile.

"I don't believe you. They are clearly two people. Brother, you are joking again. By the way, brother, are you going to talk about business? Then I'll go sit over there, you guys talk slowly," Guan Jiahui clearly didn't believe Su Cheng's words, and with "The Long Road of Life" in her hand, she stood up and walked towards where Su Cheng had just been sitting.

Coming from a good family since childhood, her upbringing was still good, so she naturally knew that when Su Cheng was talking about important matters, it was not appropriate for her to be present, even if Su Cheng agreed to her being there.

Su Cheng glanced at Guan Jiahui, who was immersed in the world of manga again, and then turned back to Yang Chaoye.

Yang Chaoye quickly brewed a pot of tea and poured a cup for each of them.

"After the Oracle computer is released, what difficulties are there currently?" Su Cheng asked after taking a sip of tea.

"Of course, there are. The foundation of the Su Corporation is too weak, and there are almost no international sales channels. Although a branch was established in Europe, it is just a framework and has not yet truly played its role. As for places like the Americas and Japan, it's the same. So, I've been considering recently how to arrange the Su Corporation's sales channels, whether to build them ourselves or find partners?" Yang Chaoye replied.

"Channels are indeed the most important link. It's unrealistic to establish your own sales network all over the world. Not every country welcomes foreign-funded products. Let's find partners," Su Cheng said after thinking about it.

"That's what I think too. In addition, Hutchison Whampoa also has some sales channels overseas. I have discussed it with Wei Li, and we can also make use of them at that time," Yang Chaoye said with a smile.

After all, both Su Corporation and Hutchison Whampoa belong to Su Cheng, and Hutchison Whampoa has also invested in many businesses overseas, such as in Singapore, the United Kingdom, and other places, they have their channels, which must be utilized.

However, sales channels need to be accumulated step by step over the years, and they are not acquired all at once.

Therefore, it is not easy to arrange Su Corporation's overseas sales channels or build sales outlets.

The latest novels are available on 69shu.com!

"I call this sales model a brand experience store," Su Cheng said with a smile.

He also thought of it temporarily. Many technology brands in later generations, such as Apple, Xiaomi, Huawei, Gree, etc., all have their own official offline experience stores.

These official experience stores can not only give users who want to understand the products the opportunity to experience the use of the products, but also directly order the products in the experience store.

In this way, it not only plays a role in product promotion, but also can be used as a sales channel.

"Brand experience store? Boss, please explain in detail," Yang Chaoye's eyes lit up after hearing this.

From the literal meaning, he could understand some meanings, and he also had a flash of inspiration, but specifically, he still had to learn more from Su Cheng.

"The brand experience store I envision is a physical store that provides consumers with product experiences and services. These stores are usually located in shopping malls, shopping centers, or bustling commercial areas to attract more target customers.

In the brand experience store, consumers can personally try and feel the products, understand the performance, quality, and characteristics of the products, and can obtain professional advice and services.

Brand experience stores are usually designed according to different product types and brand characteristics to create a shopping environment that matches the brand image and product characteristics.

For brands, brand experience stores are an important marketing tool, which can enhance brand awareness and loyalty, promote product sales, and at the same time, brand experience stores can also provide consumers with more shopping options and more comprehensive services."

According to the situation of brand offline experience stores in later generations, combined with the more detailed information given by Xiao Ai, Su Cheng explained it to Yang Chaoye in detail.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like