We're building a super chaebol in Hong Kong
#184 - Brand Effect
Su Cheng's words seemed to open a crack in the door for Yang Chaoye, allowing him to glimpse a new and exciting world.
In this era, there were hardly any brand experience stores.
According to Su Cheng's original world, the concept of brand experience stores wouldn't truly take root until the 1990s.
With changes in consumer demand and the development of technology, brands began to realize the importance of opening experience stores in major cities.
But in this era, no one would even think of such a model.
As a former high-level manager of a world-class enterprise, Yang Chaoye naturally possessed a unique and forward-looking perspective.
Therefore, as Su Cheng explained the concept in detail, Yang Chaoye quickly understood that brand experience stores could play a significant role in building an international brand.
"Brand experience stores... that requires a lot of products, right? But even if we only develop the Oracle Computer, that's just one product. Isn't that too monotonous and a waste of resources?" Yang Chaoye, as expected of an elite professional manager, quickly saw the shortcomings.
"That's actually easy to solve. Su's Group also has an appliance company that produces over a dozen appliances. The product quality is good, but the brand awareness is too low, so sales aren't great.
The brand name 'Oracle' is quite unique and has sufficient recognition in Chinese civilization.
If we change the appliance brand names of the appliance company to 'Oracle,' then the brand experience stores we build can not only solve the problem of insufficient products but also indirectly boost the sales of other products of our group.
Moreover, the products aren't limited to electrical appliances. Even things like automobiles, medical equipment, magazines, and so on can be displayed."
"Boss, your words have truly enlightened me and given me a thorough lesson. I know what to do next," Yang Chaoye said, admiring Su Cheng immensely.
Such a concept that has never appeared before was actually conceived by a young man in his early twenties. No one would believe it if you told them!
But the reality is right in front of them.
"It's too difficult to open brand experience stores in every major city around the world. So, we can cooperate with Hutchison Whampoa to deploy these brand experience stores globally together. Hutchison Whampoa's strength is much stronger than Su's Group's, so the deployment will be faster.
That's why I said to discuss with Wei Li of Hutchison Whampoa how to deploy this. For example, we can start with ten stores, with Su's Group and Hutchison Whampoa each responsible for five.
At that time, both companies' products can be placed in the experience stores, making the product range more complete and bringing greater sales to both groups' products.
Taking advantage of the Oracle Computer launch event, let everyone understand the advanced nature of our product, which will attract many fans.
At the launch event, we can announce the brand experience store plan, which will naturally boost the brand experience stores' recognition.
After these ten brand experience stores achieve great success, we can increase the number of experience stores. Fifty, one hundred, or even thousands are not dreams.
I believe that in the future, every major city in the world will see our brand experience stores. In the future, if you each have the strength, you can also separate and operate your own brand experience stores."
Su Cheng continued.
Both Su's Group and Hutchison Whampoa Group belonged to him; both were his own children, so he naturally wouldn't haggle over them.
But Yang Chaoye and Wei Li were different. For them, the two groups were independent, and there were conflicts in some products.
Therefore, they could cooperate in the early stages and separate later.
It is said that you shouldn't put all your eggs in one basket. Although Su Cheng had Little Ai and had full confidence in the future,
he felt that separation would be better. Too many things gathered together were also not good.
This was also why he later wanted to establish a separate group for the cultural, entertainment, and tourism companies.
In modern times, a family might have five generations living under one roof, but by the third generation, they would gradually separate, which was good for everyone.
Living together, even a small thing could become the beginning of a big conflict.
Although Su Cheng was the head of all the groups,
he didn't want to manage too much.
It was too tiring.
Why be so tired when subordinates could share these tasks for him? He only needed to oversee the big picture!
Whether it was Su's Group, Hutchison Whampoa Group, or even Tianyuan Investment Company and Tianhe Security Company, he had placed more than one informant in each.
If he wanted to, he could know everything about the companies at any time. What was there to worry about?
"Okay, I'll talk to Mr. Wei Li about this sometime. Boss, your concept is simply too advanced. I need to sort it out," Yang Chaoye said with a smile.
Su Cheng's words today had given him a sense of sudden enlightenment.
The development path of the group in the future seemed to have suddenly become much smoother.
"Yes, you should also explain this concept to Wei Li in detail. I think it will be beneficial to both of your groups. Now that both of your groups are developing, you need to work together to have a place in the world," Su Cheng nodded and said.
"I didn't notice, the tea is cold. I'll make a new pot first," Yang Chaoye picked up the teacup, took a sip, frowned, and said.
On the chair over there, Guan Jiahui had already finished reading the entire comic magazine.
She glanced towards Su Cheng, finding him still chatting.
Helpless, Guan Jiahui started reading it again for the second time.
Just as Yang Chaoye picked up the kettle to pour boiling water into the teapot, the phone on the desk rang.
"President Yang, don't bother making tea. It should be someone from Chivalrous Literature Media Company calling," Su Cheng said with a smile.
"Okay, I'll answer the phone," Yang Chaoye nodded, put the lid on the kettle, placed it on the ground, and walked towards the landline.
Su Cheng also stood up and walked towards Guan Jiahui.
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