We're building a super chaebol in Hong Kong

"It seems that everything is developing in a good direction, very good, thank you for your hard work," Su Cheng said with a smile.

With the help of so many capable assistants, he only needs to lie down and make money. How comfortable is this life?

He is not willing to do things like Baochuan Wang, who does everything himself.

With so much energy, it is better to find some professional managers with talent and good character.

"Yes, it's all good, the only drawback is that our mobile phone sales in Hong Kong have fallen sharply. It seems that it is a bit difficult for Yun Sheng S1 mobile phone sales to break through 100,000 units," Wei Li said helplessly.

"Didn't you investigate before? How big is the difference between the current sales volume and the estimated forecast?" Su Cheng asked curiously.

"According to our investigation of Hong Kong's consumption level, there are at least 100,000+ potential customers who have the strength to buy mobile phones. The best estimate can even break through 150,000 units, because Hong Kong not only has many top rich people, but also more middle class. However, our mobile phones may not be necessities for many middle-class families. After all, not everyone is doing business, nor does everyone need to talk about business, such as those engineers, university teachers, office workers, and other high-income people. This leads to them having the ability to buy, but not the desire to buy.

Now, our sales data is not far or near from 100,000 units. According to the current rate of decline, don't even think about breaking through 100,000 units in the next two or three months. In this way, before we have developed other markets, our turnover will suddenly be cut off," Wei Li said somewhat regretfully.

People are never satisfied. The early sales of Yun Sheng S1 mobile phones were so good that the company's daily turnover data was very good. As the president of Hutchison Whampoa Group and the top leader of Hutchison Telecom, Wei Li naturally hopes that Yun Sheng S1 mobile phones can continue to sell well. However, the market is so big, and when encountering a bottleneck, even Wei Li can only make a breakthrough by opening up overseas markets.

After listening, Su Cheng nodded. He could understand this problem.

For the middle class, with assets of about hundreds of thousands to one million, buying a mobile phone is indeed very simple. The problem is that giving more than 25,000 Hong Kong dollars at one time is not a small amount of money for these people.

In particular, assets do not represent cash flow. Many people's assets are fixed assets, such as a house.

These people may only have tens of thousands or hundreds of thousands of Hong Kong dollars in cash on hand.

Having a house worth hundreds of thousands in Hong Kong means they have no pressure in life.

But it doesn't mean they will spend money indiscriminately.

It seems impractical to spend more than 20,000 yuan to buy a mobile phone for nothing in the eyes of many people.

They don't make phone calls often. Even if they do, they have fixed phones and don't need to use mobile phones. They don't make money by doing business. It doesn't matter much to them if the phone is not answered in time.

Because of this, not many people in this group of potential customers ultimately buy mobile phones.

Because these people don't buy much, it also shows that the Hong Kong market can actually continue to be tapped. Yun Sheng S1 mobile phones still have a chance to continue to sell well.

The premise is how to make them willing to spend the money to buy this electronic product that is not very useful to them.

Mobile phones are a very practical product in the top rich circle. Before the Yun Sheng S1 mobile phone came out, if such a product was taken out, let alone more than 20,000, even 100,000 or millions, some people would buy it, because its value is worth it in the eyes of these big bosses.

However, in the eyes of the middle class, this thing does not have so much value.

"Actually, I have a way, maybe it can make more people buy our mobile phones. As for whether it can be successful, we can only look at the results. I can't guarantee it," Su Cheng said with a smile.

"Oh? Boss, please tell me," Wei Li's eyes lit up.

"I don't want to improve the reputation of mobile phones. It has indeed achieved that almost everyone in Hong Kong knows it, but the 'Bige' is not enough, so the middle class does not have the desire to buy it. To solve this situation, we need to improve its 'Bige'. People always have a comparison mentality. When everyone thinks that if they own a Yun Sheng S1 mobile phone, it can greatly improve their face, many people will be willing to spend money to buy it for this so-called face, even if they don't use it," Su Cheng explained.

After listening, Wei Li lowered his head and thought. What the boss said seemed very reasonable. In the eyes of many people, Yun Sheng S1 mobile phones may only have one or two labels, either expensive or impractical.

In the eyes of those who do business or bosses, Yun Sheng S1 mobile phones are indeed very practical.

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But in the eyes of other people, it is not practical.

What is the use of this thing for people who don't even have a phone call a day?

This is also the reason why some people have money but don't buy it.

"Then boss, how do you think we should improve its 'Bige'? When we held the press conference, we invited more than 100 billionaires, and these rich people bought it, and Jiayi TV broadcast it live. This style should be high-end enough!" Wei Li seemed to understand, but also seemed not to understand.

"Billionaires are high above, too far away from the middle class. They are basically not in the same circle. Although the style is indeed enough, it will have the opposite effect in the eyes of these middle class. There is an old saying in China: A pheasant can't become a phoenix even if it flies to a branch. Everyone should have heard it since childhood, so everyone knows the meaning of this sentence very well. If they really buy it, they will only feel that they are not worthy of this thing. Buying it will only make them look more bumpkin," Su Cheng tried to explain to Wei Li.

"I seem to understand, boss, what you said seems very reasonable," Wei Li listened and thought.

He has lived in Hong Kong for more than ten years and can be considered a foreigner who knows Chinese culture relatively well, so after thinking carefully, Wei Li understood what Su Cheng wanted to express.

"Then, boss, what should we do to make these middle class accept it and make our mobile phones seem 'Bige'?" Wei Li humbly asked Su Cheng like a good student.