We're building a super chaebol in Hong Kong

"It's very simple. Since advertising within the top-tier大佬 circle is ineffective, we should target the upper-middle class celebrities. Establish mobile phones as a standard for the upper-middle class, making them feel that mobile phones complement their status. Without one, it's like something is missing, and they'll naturally buy them," Su Cheng said with a smile.

Advertising is unnecessary within the top-tier大佬 circle because 100% of Hong Kong's millionaires and billionaires already own mobile phones.

Moreover, the primary family members of these tycoons are also equipped with mobile phones. In other words, a wealthy individual buys more than just one; their family members also have them.

Take Sir Bao, for example. Not only does he use a mobile phone, but his four daughters, four sons-in-law, and others also have their own mobile phones.

Therefore, it's not surprising if Yun Sheng's S1 mobile phone can sell 100,000 or even more units in the small Hong Kong market.

To billionaires or millionaires, over 20,000 Hong Kong dollars is nothing.

Therefore, the Yun Sheng S1 mobile phone currently has a very high penetration rate among Hong Kong's top-tier wealthy, so high that almost only children who haven't entered society and some chronically bedridden elderly don't need one.

Since that's the case, continuing to advertise at this level is a waste of resources and completely unnecessary.

"Boss, do you mean we should find well-known figures from the upper-middle class to endorse us?" Wei Li continued to inquire.

"You can say that. Let me give you a suggestion. You can cooperate with Jia Yi Film Company to shoot movies that can incorporate mobile phones into the plot. For example, police and gangster films, or 'Young and Dangerous' films, where the gang leaders each have a mobile phone, authoritatively using it to instruct their subordinates.

Or some art films, where a middle-aged man from a relatively well-off family uses a mobile phone to wish his friends in other places a Happy New Year in front of relatives and friends when he returns to his hometown for the holidays, making those relatives and friends show envious expressions. Our main goal is to satisfy the vanity of these upper-middle-class people so that they will buy our products," Su Cheng explained his concept in general terms.

As Su Cheng spoke, he recalled that in his previous life, this first-generation mobile phone had another name: 'Big Brother Phone'!

The origin of 'Big Brother Phone' is actually very simple.

It's actually a homophonic term used in the Hong Kong area to refer to gang leaders.

Gangs usually call the small leaders 'Big Brother,' and the top leader is naturally called 'Big Brother Phone'.

Not only that, as Hong Kong movies were introduced to the mainland, the frequent appearance of Big Brother Phones in the movies also made many people hope that they could also have such a mobile phone. Therefore, this also indirectly affected the sales of Big Brother Phones in the mainland.

Speaking of which, Su Cheng also wanted to bring Sammo Hung into Jia Yi, but Sammo Hung is now a boss and can't possibly join Jia Yi.

With the foundation of the Hung Ga Ban, Sammo Hung is doing very well in the Hong Kong entertainment industry. Last year, he even founded the famous Bo Ho Films with Karl Maka and Lau Kar-wing.

Such a person cannot possibly work under someone else.

Shaking his head, Su Cheng didn't think too much about it. An artist is not worth him spending too much effort on.

"Okay, Boss, then I'll talk to General Manager Liang about cooperation issues in a few days to see how we can highlight the importance of mobile phones in the middle class and satisfy these people's vanity."

Although Wei Li didn't know whether doing so would increase mobile phone sales in Hong Kong, it was now a matter of treating a dead horse as if it were still alive. Moreover, cooperating with Liang Shuyi didn't require much investment, as both sides were one family.

"When I went to Jia Yi Television last month, I gave them many movie scripts, including police and gangster films, 'Young and Dangerous' films, and some art films. These movies have not been filmed yet, or are already being arranged for filming, so it's just right for you to talk to them about incorporating mobile phones into the movie plots at this time. I will also call Liang Shuyi to let her cooperate with you as much as possible," Su Cheng continued.

Last year, Su Cheng gave Liang Shuyi 10 movie scripts. Although the 10 movies have not been filmed yet, when Su Cheng went to Jia Yi Television headquarters last month, he also asked Xiao Ai to print out this year's 10 movie scripts.

Anyway, with Xiao Ai's operation, Su Cheng doesn't need to do anything. It's a freebie, so why not copy it?

If he doesn't copy it now, when others film it, it will be theirs, not Su Cheng's.

Moreover, he only asked Xiao Ai to get out those movie scripts that make big money. As for those movies with low box office, Su Cheng doesn't even look at them.

Getting them out is naturally for profit. If they can't create profits for him, what's the use of getting out more movie scripts?

"Okay, with your words, Boss, my cooperation with General Manager Liang should be much smoother," Wei Li said with a smile and nodded.

"By the way, how is Hong Kong Electric Group doing?" Su Cheng asked.

In any case, Wei Li still holds the position of President of Hong Kong Electric Group, so he naturally has to understand the situation from him.

"Hong Kong Electric Group is developing smoothly. Except for the first month when Mr. Ma Shiming was not very proficient in handling things, I can basically rest assured to hand it over to Mr. Ma now. Occasionally, he will call me to ask for advice," Wei Li said.

Su Cheng nodded. From these words, he could also feel that Ma Shiming is indeed a management genius. In just two or three months, he has been able to manage such a large company as Hong Kong Electric Group.

"It seems you're ready to step down and give way to someone more capable," Su Cheng said with a smile.

"Yes, although there's an extra salary over there, Hutchison Whampoa has been very busy recently. I basically can't leave. I only go to Hong Kong Electric Group two or three times a month, and Mr. Ma basically manages the rest of the time. To be honest, I think I can hand over the position of president to Mr. Ma right away," Wei Li nodded.

As long as the performance of Hutchison Whampoa Group goes up, his dividends will be more, so he naturally doesn't care about the salary from Hong Kong Electric Group. (End of this chapter)