We're building a super chaebol in Hong Kong
#715 - Key Markets
Although he was the general manager of the company, Yokokawa Eitaro was still cautious when speaking to the real boss of the company, afraid of offending him, so he simply said a lot at once.
This was Su Cheng's aura. After being a big boss for a long time, he naturally exuded an imposing presence.
Don't think Su Cheng usually seems easy to talk to, but if any employee of his company is secretly found to be embezzling, he will never be soft-hearted.
In recent years, he has ordered the handling of no less than ten subordinates.
And the subordinates who can be personally ordered by him to be dealt with are basically at the high-level of the company.
Of course, the current Yokokawa Eitaro, there is currently no information showing that he has any problems. He has only recently joined Nami Entertainment, and most importantly, Su Cheng is meeting him for the first time, so his attitude towards him is quite good.
Getting back on track, back in the negotiation room, after listening to Yokokawa Eitaro's words, Su Cheng quite agreed with his ideas.
Nami Entertainment's time in Dongying is still too short. In addition, Hollywood's market in Dongying is no match for the local Dongying entertainment industry. Even if Nami Entertainment is powerful in America, its popularity has become very low here.
Therefore, localization is indeed the best way to gain a foothold in Dongying.
The artists Yokokawa Eitaro mentioned, Miss Yamaguchi Momoe, Miss Yoshinaga Sayuri, Miss Matsuzaka Keiko, Miss Sakurada Junko, etc., are obviously all female stars, and their popularity in Dongying should be quite high. However, Su Cheng has only heard of Miss Yamaguchi Momoe.
She is a goddess of a generation in Dongying, and even in the entire Chinese cultural circle, she has a very high reputation. It is said that she reached her peak shortly after her debut, and then retired from the entertainment industry at the peak of her career, which made many people feel very sorry.
Moreover, Miss Yamaguchi Momoe is actually still very young. Born in 1959, she has just turned 20 this year.
According to Su Cheng's understanding, this Dongying goddess will retire next year.
And now, her reputation in the entire Dongying and even Asia is second to none.
Even in Xiangjiang, local media will occasionally report on Yamaguchi Momoe's news, because there are many Yamaguchi Momoe fans in Xiangjiang.
Therefore, Su Cheng didn't find it surprising that Yokokawa Eitaro couldn't sign her.
It would be surprising if he could really sign Yamaguchi Momoe.
"Has our company made a profit in Dongying in the past few months?" Su Cheng asked.
"We have made a profit, because we haven't spent much money on investment. However, the profit is not high. As of June, our profit in Dongying, converted into US dollars, is only more than two million US dollars. But we have been in the Dongying market for more than 5 months. Nearly half a year of this profit is very low for the company. As far as I know, Warner Bros. Entertainment, also from Hollywood, had a profit of 670 million US dollars in Dongying last year. It can be seen that we still have a long way to go in Dongying. It is not easy to catch up with other Hollywood giants."
Perhaps because the head office is from America, Yokokawa Eitaro directly converted the company's funds into US dollars, also to make it easier for Su Cheng, the boss, to understand. He was not complacent because the company had made a profit just after entering the Dongying market, but rather looked helpless.
Hearing Yokokawa Eitaro's words, Su Cheng nodded.
A few million US dollars and 670 million US dollars are indeed a big difference.
Dongying is indeed a super market second only to America. 670 million US dollars, converted into Hong Kong dollars, is more than 3 billion Hong Kong dollars.
And this is just one of Warner Bros. Entertainment's main markets.
Of course, Su Cheng knows that Warner Bros. Company's annual profit is only a little over one billion US dollars.
Why can Dongying, a single market, account for 670 million US dollars? Could it be that they earn less in America than in Dongying?
Of course not. It is because for giants like Warner Bros. Company with extremely high overseas market share, their main markets are only Europe and America, and Dongying. As for other markets, they cannot actually create much wealth for Warner Bros. Company.
Dongying's current economic strength is among the best in the world. The people are relatively wealthy, so these overseas companies make money easily in Dongying, so Dongying's profits are also a large part of Warner Bros. Company.
Therefore, a total profit of over one billion US dollars is already very high.
And according to the current development speed of Nami Entertainment, in terms of profit, it will definitely be able to catch up with Warner Bros. Company this year.
And if Nami Entertainment can get involved in dividing up this big cake of the Dongying market, it will definitely be able to surpass Warner Bros. Company in terms of making money.
This is why Su Cheng is also more concerned about Nami Entertainment's Dongying branch. He hopes that Dongying can become Nami Entertainment's next key market, so as to make money here.
Since he happens to be in Dongying and can help Nami Entertainment's Dongying branch, Su Cheng will naturally help.
The latest novel is first published on 69shuba!
"You don't need to consider Miss Yamaguchi Momoe. I also know her. I guess she won't stay in the entertainment industry for long. If we sign her at a huge cost and she retires from the entertainment industry soon after, then our losses will be great," Su Cheng said with a smile.
Although signing her can bring great fame to Nami Entertainment, but with Yamaguchi Momoe's current fame, wanting to sign her and compensate the original signing company with huge compensation, it will be difficult to earn back this money in two or three years.
And bringing great fame to the company is not a very simple thing for Su Cheng?
What's more, Su Cheng also knows which future superstars Dongying will have. He can just find them and cultivate them, why bother spending too much thought and money on Yamaguchi Momoe?
As for signing a popular star to make Nami Entertainment famous, Sakurada Junko, who Yokokawa Eitaro mentioned, is actually not bad. If the company signs her, it will be enough to give Nami Entertainment enough hot topics in Dongying, so that the Dongying people will become familiar with it.
After all, Sakurada Junko, along with Yamaguchi Momoe and Mori Masako, are known as the "Flower Trio". Although her fame in Dongying is inferior to Yamaguchi Momoe, the cost-effectiveness of signing her will definitely be higher.
"Why? Miss Yamaguchi Momoe is now the most popular female star in Dongying, and she is still so young," Yokokawa Eitaro said in surprise.
"I have my own source of intelligence information in Dongying. You should know that Yamaguchi Momoe is currently dating Miura Tomokazu, right?" Su Cheng asked.
"There have been news reports saying that they started dating last year. At the beginning of this year, Miura Tomokazu even proposed to Yamaguchi Momoe, but it seems that Miss Yamaguchi Momoe doesn't want to get married so early," Yokokawa Eitaro nodded and said.
(End of this chapter)
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