We're building a super chaebol in Hong Kong
#821 - Beyond imagination
The trial operation of Hutchison Whampoa Plaza, although not promoted through large-scale advertising, had already made it known to the vast majority of people in Hong Kong.
After all, such a business model was unprecedented not only in Hong Kong but also in the entire world. It can be said that this is an innovation.
Innovative things always arouse curiosity in many people.
In Tsim Sha Tsui, in an upscale residential area, a middle-aged man said to his wife, "Honey, it's the weekend today. I'll take you and the kids to Mong Kok for shopping this afternoon, or maybe Wan Chai. Anyway, it's easy to drive. Haven't you been wanting to buy some new clothes for the kids for a while now?"
"Honey, why bother going to Mong Kok or Wan Chai? Don't you know that Hutchison Whampoa Plaza is having its trial operation today? I heard that it has everything, from high-end brands to mid-range brands, covering business, office, residence, hotels, exhibitions, catering, entertainment, and so on. It sounds amazing. Why don't we take the kids to check it out and see if it's as good as the advertisements say?" The man's wife said to her husband.
"Okay, let's go to Hutchison Whampoa Plaza then. I've also heard my colleagues talk about this place. It's said to be a new business model developed by Hutchison Whampoa Group. I just didn't pay much attention to it. So, it's having its trial operation today? Then we should go and have a look." The middle-aged man agreed upon hearing this.
So, they took their kids and drove from Tsim Sha Tsui to Kowloon Tong.
Kowloon Tong, Hong Kong Baptist University, girls' dormitory.
"Hutchison Whampoa Plaza near our school is having its trial operation today. Are you guys going? I'm planning to go out later anyway. It's said that they have a complete range of products from major brands. I need to buy cosmetics, so if you're going, let's go together." A girl sleeping on the upper bunk asked her roommates.
"Yes, of course, we're going. The students staying on campus today all plan to go and have fun. Why would we stay at school if we don't go?" said the girl on the lower bunk.
"Yeah, I'm planning to buy a shoulder bag. Let's go together later. We don't have to eat in the school canteen either. It's said that there are so many delicious foods over there," said a girl from the next bed.
"You guys go ahead, I'm not going with you," said a girl coming out of the restroom at this moment.
"You're not going?" the girls asked in unison.
"Of course, I'm going, but I've made plans with my boyfriend. I'll go with him then. It's more fun to go shopping with a boyfriend!" The girl replied triumphantly.
"Tsk, you value your boyfriend over your friends!"
"That's right."
"I bet you won't be back tonight, right? So romantic, you must be going to rent a room?"
The dormitory instantly erupted.
"You guessed it right. I'm not coming back tonight. It's said that Hutchison Whampoa Plaza also has a hotel, and it's a high-end hotel under Hutchison Whampoa. My boyfriend said he's going to take me to experience it tonight." The girl boasted to her roommates with a smug look on her face.
… …
Throughout Hong Kong, although not many people were planning to go to Hutchison Whampoa Plaza, even if it only accounted for one percent, or even one-thousandth of the population, it was still a considerable number.
Hutchison Whampoa Plaza only promoted through the various media outlets under Su Cheng's name and didn't engage in large-scale promotions, but it had already made everyone in Hong Kong aware of its existence.
Therefore, in the afternoon, Wei Li and Wen Yu were surprised to find that the customer traffic at Hutchison Whampoa Plaza not only didn't decrease compared to the morning but was actually increasing.
Otherwise, it would take half an hour or an hour to find a parking space, which would definitely not be a good experience for customers.
Inside the mall, almost every store was crowded. The food street outside the mall was even more packed with people. Almost every snack shop was filled with people.
This scene exceeded everyone's expectations, especially the merchants, who were extremely excited and full of energy to serve customers.
Who could have imagined that on the first day of the trial operation, and with Kowloon Tong being a suburb of Hong Kong, not even considered the city center, it could attract so much foot traffic.
If this is considered a trial operation with this kind of foot traffic, who could have imagined it?
After 1:00 PM, Wei Li felt that something was not right and decisively called Tianhe Security Company to urgently dispatch hundreds of additional security guards to prevent accidents. After all, with so much foot traffic, relying on the current security force, everything would be fine under normal circumstances, but if something happened, they wouldn't be able to maintain order.
As for Su Cheng, he specially took two bodyguards to a well-known international chain restaurant on the third floor of the complex mall at noon and had lunch.
Perhaps the restaurant was too busy, coupled with Su Cheng's disguise, surprisingly, no one recognized Su Cheng, the famous super-rich.
After lunch, Su Cheng strolled around the mall again. Passing by the store of Zhong Chuhong's parents, he noticed from afar that their clothing store was doing extremely well. Zhong's mother at the cash register was smiling and constantly billing customers, making a fortune today.
As for Zhong Chuhong, she was not in the store, perhaps shopping with Ajiao and Amei somewhere.
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After living in the Su family's villa for a long time, Zhong Chuhong had already learned about the relationship between Ajiao, Amei, and Su Cheng.
Initially, she was slightly saddened.
But over time, she became more open-minded and even felt happy.
After all, she had never thought that she could have Su Cheng all to herself.
And now, as Su Cheng's woman, it was clear that her position in Su Cheng's heart was much higher than that of Ajiao and Amei.
Because of this, she had accepted this fact and even embraced Ajiao and Amei, and they even addressed each other as sisters in private.
Su Cheng was naturally very satisfied to see the three women getting along harmoniously.
After strolling around again, Su Cheng lost interest in shopping and chose to return to the office of Hutchison Whampoa Plaza.
Through the glass window, he could see the continuous stream of customers gathering from all directions.
Once Hutchison Whampoa Plaza catches this wave of traffic, it will mean that Hutchison Whampoa Plaza has succeeded.
Judging from today's foot traffic, this start is much more perfect than expected.
Su Cheng had no other plans today, so he planned to stay here for the whole day.
Next to him was a tea table, and next to the tea table were more than a dozen newspapers. He drank tea, read newspapers, and observed the foot traffic. Occasionally, Wen Yu would return from outside to report the situation to Su Cheng, and time passed very quickly. (End of this chapter)
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