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#974 - The hugely successful Harbour City
Su Cheng's stay in Harbour City was not long; he only spent the midday there before leaving in a hurry.
For him, the success or failure of Harbour City seemed to be an issue that didn't require much concern, appearing rather superfluous.
Sure enough, the next morning, the person in charge of Harbour City proactively contacted Su Cheng, meticulously reporting the various operational data from the first day of business.
These data contained some unexpected surprises, yet subtly revealed a sense of composure as if everything was under control, making people feel both surprised and reasonable.
On its first day of opening, Harbour City made a stunning debut with an astonishing 398,600 visitors and a turnover of HK$386 million.
This achievement significantly surpassed the best performance of Hutchison Whampoa Plaza during its peak, demonstrating Harbour City's unparalleled advantages in terms of both visitor traffic and turnover.
Hutchison Whampoa Plaza, limited by its suburban location, had always struggled to enter the core of the high-end commercial sector, and its positioning had long focused on the mid-to-low-end market.
Harbour City, on the other hand, was completely different; its unique geographical location endowed it with strong competitiveness, allowing it to easily win market favor whether it focused on mid-to-low-end or high-end goods.
It was based on this understanding that Su Cheng and Baochuan Wang had in-depth discussions last year about the future development path of Harbour City.
After in-depth analysis and discussion, the two parties finally reached a consensus: Harbour City should focus on mid-to-high-end sales, supplemented by low-end products, to meet the diverse needs of different consumers, thereby further consolidating and expanding its leading position in the market.
Therefore, the high-end positioning of Harbour City naturally meant that the prices of its many sales products were not low, which directly contributed to the significant increase in turnover.
According to the detailed report from the person in charge of Harbour City, if it weren't for the surge in visitor traffic and the failure of some stores to keep up with service in a timely manner, resulting in some potential transactions not being successfully completed, the final sales could have potentially increased by more than 50%.
Admittedly, this did cause a slight regret, but considering that this was Harbour City's first day of opening, many employees had not yet fully adapted to such a large flow of customers, and there were inevitably shortcomings in service, leading to the loss of some transaction opportunities.
However, even under such circumstances, the achievements made yesterday still made everyone feel genuinely satisfied and proud.
After all, this was a brand new beginning, foreshadowing the infinite possibilities and brilliance of Harbour City's future.
As time goes by, Harbour City's rental levels will inevitably rise along with its large customer traffic.
At that time, Wharf Group, whose main profit model is based on rental income, will be able to achieve a substantial accumulation of annual profits from the Harbour City project alone, truly a case of abundant wealth and overflowing coffers.
Harbour City, this commercial behemoth that began planning in the 1960s and took more than a decade to carefully construct, finally ushered in its harvest season in the 1980s.
However, regrettably, those pioneers who initially decided and promoted the construction of this grand project were no longer able to witness and enjoy the brilliant achievements and rich returns it brought.
This glory and benefit have now been jointly seized by Su Cheng and Baochuan Wang, two outstanding leaders in the Xiangjiang business world, who have successfully taken over the baton of Harbour City's development and are enjoying the rewards it brings.
Compared to Baochuan Wang, Su Cheng felt that his position as the second largest shareholder of Harbour City was much more pleasant.
Admittedly, Baochuan Wang's slightly larger shareholding meant that his returns were correspondingly more abundant, but this was backed by a lot of hard work and energy devoted to the management of Wharf.
Su Cheng, on the other hand, appeared more relaxed, able to sit back and enjoy the fruits of his labor without much effort.
Su Cheng had no fear in his heart about whether Baochuan Wang might harbor selfish intentions and harm the interests of him, the second largest shareholder.
He has a professional financial team within Wharf, like a pair of sharp eyes, constantly monitoring every account and movement of the company to ensure that his rights are not violated.
Moreover, with Su Cheng's current strong financial resources and status, Baochuan Wang would not dare to easily offend him, and often chose to show him goodwill instead.
After all, to be an enemy of Su Cheng would be tantamount to asking for trouble, because Su Cheng represents a powerful force that would make any opponent feel apprehensive.
Therefore, Su Cheng maintained an indifferent attitude towards all possible threats and risks.
In his opinion, excessive worry was superfluous.
He believed that with Baochuan Wang's many years of business wisdom and strength, he would be able to steer steadily in the sea of commerce, leading Harbour City and even the entire Wharf Group to develop more strongly.
And he was already satisfied with the massive dividends he received each year, enjoying the steady growth of his wealth.
Wharf's brilliant performance, like a brilliant star, attracted the frenzied attention and eager reporting of all the media in Xiangjiang.
This dazzling achievement made many Xiangjiang businessmen feel envious and covetous.
Against this background, Niu Bijian of Jardine Matheson and Bao Fuda, the general manager of Hongkong Land, quickly responded to the market's enthusiasm and urgently convened a meeting of the board of directors.
During the meeting, they reached a consensus to accelerate the progress of the Sheung Wan Commercial Plaza project.
The most ⊥ new ⊥ small ⊥ say ⊥ is ⊥ at ⊥ six ⊥ 9 ⊥ ⊥ book ⊥ ⊥ bar ⊥ ⊥ first ⊥ release!
The immense potential of this commercial treasure trove had made them unable to restrain their inner excitement, eager to participate in it as soon as possible and share a piece of this coveted cake.
Their eyes sparkled with a desire for success, eager for the Sheung Wan Commercial Plaza project to be completed and open for business as soon as possible.
Against such a backdrop, the vast majority of real estate projects are destined to face severe challenges.
As more and more commercial plazas spring up, consumers and merchants have more and more choices, but it also means that the market will be further segmented and diverted.
In the end, only those few commercial plazas with unique advantages, precise positioning, and proper operation will be able to stand out and attract and retain a large flow of people.
Harbour City naturally needs no further explanation; with its excellent geographical location, rich business format layout, and years of brand influence, it will undoubtedly become the most densely populated shopping mall in Xiangjiang.
And when it comes to Hutchison Whampoa Plaza, its unique charm cannot be ignored.
As Xiangjiang's first commercial complex with advanced service management concepts, it not only pioneered a new model for the industry, but also successfully attracted the attention of a large number of consumers with Su Cheng's strong resources and profound foundation.
Hutchison Whampoa Plaza effectively retained a considerable portion of customer traffic with its high-quality service, innovative experience, and accurate market positioning, ensuring its leading position in commercial competition, and will definitely continue to gallop freely in the market in the future.
(End of this chapter)
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