We're building a super chaebol in Hong Kong

Over the next five working days, Harbour City experienced a noticeable decrease in foot traffic due to the busyness of office workers. However, it still managed to maintain an average daily flow of over 200,000 people, demonstrating its strong appeal and unique position.

Harbour City's ability to maintain such high traffic on weekdays largely stems from its unparalleled geographical location—situated in the bustling Tsim Sha Tsui area. This is not only the heart of Hong Kong but also the central stage for business activities, attracting numerous companies and business elites.

The nearby Jordan area is also a major source of Harbour City's foot traffic.

Although business in these areas isn't as developed as in Central, it's not far behind.

Therefore, even on weekday evenings, after a busy day of work, Harbour City becomes the preferred destination for business people to relax, unwind, and enjoy shopping.

This constant stream of business customers effectively ensures that Harbour City maintains relatively stable foot traffic even during non-weekend periods, preventing a significant drop in numbers.

It is this advantageous geographical location and abundant commercial resources that have made Harbour City an unparalleled shopping paradise in Hong Kong, continuously attracting tourists and residents from all directions.

The foot traffic in Hutchison House has also shown a clear downward trend recently.

In the past, even on weekdays, the area could easily maintain a foot traffic of 70,000 to 80,000 people, bustling with activity.

However, since the grand opening of Harbour City, Hutchison House's weekday foot traffic has decreased to around 40,000 to 50,000 people. This change undoubtedly reflects the intensity of market competition.

Nevertheless, this achievement is still considered remarkable in the industry, sufficient to support the merchants in Hutchison House in maintaining a stable level of profit.

In the context of an increasingly complex and competitive business environment, natural fluctuations in foot traffic are inevitable. After all, Hutchison House has bid farewell to the era of sole monopoly. In the future, as more and more commercial plazas emerge like bamboo shoots after a spring rain across Hong Kong, diversified competition will become the norm.

The key is that Hutchison House, as an important subsidiary of the Hutchison Whampoa Group, has a core profit model based on shop rentals.

As long as it can maintain a certain amount of foot traffic and ensure that merchants can obtain sufficient profit margins, Hutchison House can continue to operate healthily.

The shop occupancy rate, as one of the key indicators for measuring its operating condition, is closely related to rent collection.

As long as the occupancy rate is stable, rental income can be guaranteed, thereby laying a solid foundation for the long-term development of Hutchison House.

While facing market competition, Hutchison House can maintain its stable position in the commercial landscape by adjusting strategies, optimizing layouts, and striving to maintain and increase its foot traffic and occupancy rate.

Su Cheng, apart from paying close attention to Harbour City for the first two or three days, didn't concern himself with it much after that.

Today, the date has already reached June 16th.

In the early morning, Su Cheng chose to stay at home, warmly accompanying his three-month-old son, Su Shijin, enjoying quality family time in the Su family villa.

Little Shijin has already shown signs of growth, starting to try to roll over on his own. Every clumsy but earnest movement exudes endless innocence and cuteness, making people unable to resist feeling love for him.

As a father, Su Cheng's eyes were full of doting affection for his son.

Whenever he gently picked up little Shijin, that softness and warmth seemed to instantly melt his heart, allowing him to feel unprecedented happiness and contentment.

On this quiet morning, the warm interaction between father and son in the backyard of the villa became the most beautiful scene in the Su family villa.

"Young Master, your phone," a maid holding a mobile phone approached with quick steps.

Su Cheng smiled and nodded, gently handing the sleeping baby in his arms to Zhong Chuhong, then took the phone and quickly pressed the answer button.

"Hello, this is Su Cheng," his voice was gentle and firm.

"Boss, this is Zhang Qizheng. I have good news that I can't wait to share with you. Our Jaguar Motors' first car in Hong Kong is expected to officially roll off the production line around 12 noon today. This is a testament to our brand's glory. I have carefully prepared and invited many Hong Kong media reporters to witness this historic moment together. Boss, are you willing to come to the scene in person to celebrate together?" Zhang Qizheng's voice was full of anticipation and excitement.

"Oh? This moment has finally arrived! This is indeed good news worth remembering. Of course, I will go in person," Su Cheng immediately gave a positive reply upon hearing this.

After all, this is not only the first luxury car produced locally in Hong Kong, but also the crystallization of their team's hard work and unremitting efforts, and its commemorative significance is extraordinary.

Su Cheng knew that he had to be present in person for such an occasion to share this glory and joy with the team.

Most importantly, his personal appearance driving a Jaguar car would undoubtedly be the most direct and powerful promotion for the brand.

Imagine, the world's richest man's car will definitely attract the attention of many wealthy people, thereby stimulating their strong interest and desire to buy Jaguar cars.

"Okay, Uncle Zhang, then please arrange it for me first. I will probably arrive around eleven o'clock," Su Cheng replied after a moment of thought, his words revealing his anticipation for the upcoming event.

"Understood, Boss. Then I'll hang up first. There are still many preparations to be handled here," Zhang Qizheng briefly reported the next arrangements, his tone revealing a busy and fulfilling state.

"Okay, Uncle Zhang, go ahead and get busy. Thank you for your hard work," Su Cheng nodded in agreement, expressing his appreciation for Zhang Qizheng's hard work during this period.

After all, since he successfully acquired these two major car brands more than half a year ago, and because he had not been able to find a suitable president candidate, Zhang Qizheng had taken the initiative to shoulder this important task, and the effort and dedication involved were conceivable.

Austin successfully completed the rollout of its first car three months ago and successfully reached strategic cooperation agreements with Hong Kong's Kowloon, Kimbe, Star, Pioneer, and Flyjet taxi companies, marking the official partnership between Hong Kong taxi companies and the Austin brand.

In the future, when these taxi companies in Hong Kong need to upgrade and replace their vehicles, the Austin brand will be their first choice, which will undoubtedly lay a solid foundation for Austin's expansion in the Hong Kong market.

The Austin brand focuses on producing affordable and high-performance sedans, aiming to allow more people to enjoy the pleasure of driving, so its pricing strategy is also relatively affordable and not too expensive.

Currently, Zhang Qizheng has adopted a market expansion strategy centered on the Hong Kong market, gradually radiating to surrounding areas, aiming to gradually expand Austin's brand influence and market share by cultivating the local market.

Unlike Austin, the progress of the Jaguar Motors project is more complex.

Jaguar chose to set up a branch factory in Hong Kong first. From infrastructure construction to production line installation and commissioning, all links need to start from scratch, which also explains why Jaguar's first car was only officially launched recently.

Despite facing many challenges, Jaguar is still highly anticipated by the market due to its excellent brand influence and high-quality products.

(End of this chapter)