We're building a super chaebol in Hong Kong

Not long after hanging up the phone, Su Cheng embarked on his journey, his heart filled with a hint of barely concealed anticipation.

He was about to witness the first luxury car rolling off the production line in Hong Kong, a sense of honor and accomplishment stemming from his position as the de facto helmsman of Jaguar Cars.

The scenery flashed by as the car departed from the elegant villa on Barker Road, weaving through the bustling streets of Wan Chai, the vibrant Causeway Bay, and the energetic Hung Hom, each location carrying the city's unique memories and charm.

Approximately half an hour later, Su Cheng arrived at his destination: the Kwun Tong industrial area.

Kwun Tong, a district renowned for its industrial parks, had witnessed Su Cheng's experiences before his rise to prominence.

Back then, for the development of Sky穹 Semiconductor and the production of mobile phones, he frequently traveled back and forth, leaving his footprints on every piece of land.

Now, with the company's growing scale, he rarely had the opportunity to visit in person, but it remained an indispensable part of his heart, carrying his deep nostalgia for the past and his anticipation for the infinite possibilities of the future.

Arriving at the industrial park, Su Cheng stepped out of the car with a steady gait in front of a towering five-story office building.

The entire industrial park where this building was located was Jaguar Cars' temporary production base, carrying the company's important mission in this current stage.

Before the Tuen Mun Automotive Park was fully completed, this would be the production core of Jaguar Cars, responsible for the meticulous construction of every vehicle.

Given that Jaguar Cars' sales volume had been reduced to almost nothing by the previous Jaguar executives, the relatively low production demand meant that this temporary factory area could handle the production tasks with ease.

In the future, as brand awareness increased and sales continued to grow, the existing production area's capacity would be insufficient to meet the growing market demand.

At that time, Jaguar Cars would smoothly relocate to the more modern Tuen Mun Automotive Industrial Park, with more advanced production equipment and more efficient production processes.

These were all future plans for Jaguar Cars and Austin Cars.

After taking over Jaguar Cars, Su Cheng was not eager for quick success, expecting sales to increase dramatically immediately.

He knew that such expectations were both unrealistic and inconsistent with industry norms.

Given the twists and turns that Jaguar Cars had experienced in the context of the British automotive industry's past glory, Su Cheng deeply understood that reversing the situation was not something that could be achieved overnight.

However, he was not discouraged, because Su Cheng held an ace in his hand: Xiao Ai, an intelligent assistant who not only contained a wealth of knowledge but also mastered a number of cutting-edge technologies.

Su Cheng firmly believed that these advanced technologies would be the key force in revitalizing Jaguar and even another car brand.

He saw the enormous potential of these technologies, believing that they were very likely to become the wings for the two brands to take off, especially since he had not spent too much money to buy these two car brands.

In the next two years, Jaguar's strategic focus would primarily remain on in-depth market development and expanding brand influence.

Through precise market positioning and marketing strategies, Jaguar Cars would gradually emerge in the fiercely competitive market, winning consumer favor and recognition.

At the same time, Su Cheng was steadily advancing his plan to hollow out Jaguar's UK headquarters, and many British engineers from the original Jaguar Cars and Austin Cars were gathering in Hong Kong, attracted by high salaries.

Zhang Qizheng also spared no effort in widely opening up avenues for talent, recruiting many R\u0026D elites in the automotive industry to inject fresh blood and powerful momentum into the team.

However, the recruitment of high-end management talent encountered considerable challenges.

Although Zhang Qizheng had used the power of Sanyang Headhunting Company to extend olive branches to professional managers of many automotive giants, unfortunately, most of these invitations had fallen on deaf ears without positive responses.

The reason was not difficult to understand. For many top industry managers, although Hong Kong was economically prosperous, in their eyes, the automotive industrial base here was relatively weak, lacking a mature industrial chain and ecosystem, making it difficult to foresee broad development prospects.

Therefore, to date, the positions of heads of the two car brands remain unresolved, becoming a difficult problem that Su Cheng and Zhang Qizheng urgently need to overcome.

Faced with this dilemma, they had to adjust their strategies, broaden their horizons, and find more diversified and innovative solutions, hoping to fill this key position as soon as possible and lay a solid foundation for the brand's future development.

"Boss, you're really early."

As soon as Su Cheng's private car arrived, his arrival was quickly relayed to Zhang Qizheng via the security guard's walkie-talkie.

Therefore, before Su Cheng had fully stepped out of the car, Zhang Qizheng had already led a group of Jaguar Cars executives, their faces full of smiles, to greet him.

Among these executives, most retained Western faces, which was not surprising.

After all, as a luxury car brand originating from Britain, the international background of Jaguar's management was part of its history and culture.

Even though the brand had now moved to Hong Kong, it was obviously unrealistic to achieve full localization of the management team in a short period of time.

Su Cheng took an open attitude towards this, knowing that the success of a company could not be separated from the gathering of talent from around the world.

In his view, race or nationality was never the standard for measuring ability; the key was whether an individual could bring value to the team and create greater benefits for the brand.

The most ⊥ new ⊥ small ⊥ say ⊥ is ⊥ at ⊥ six ⊥ 9 ⊥ books ⊥ bar ⊥ ⊥ first ⊥ release!

Therefore, as long as they were talented and contributed, no matter where they came from, Su Cheng welcomed them warmly.

"Hello, Boss, I am Vice President of Jaguar Cars, Fis de Jong."

"Hello, Boss, I am Head of R\u0026D at Jaguar Cars, Piotr Alvarado."

"Hello, Boss, I am Head of Vehicle Production at Jaguar Cars, Ernesto Dyson."

...

And Su Cheng, of course, smiled and shook hands with them one by one to greet them.

Su Cheng was sincerely pleased and cherished the fact that he was able to attract talents from all over the world, especially from the UK, to come to Hong Kong to jointly develop the business.

He deeply knew that such a global vision and gathering of talent were important drivers for the company's continued progress.

Although Hong Kong's automotive industrial base was relatively weak, the addition of these top talents and management from all over the world undoubtedly injected strong vitality and transformative power into Hong Kong's automotive industry. The advanced technology and management experience they brought were unprecedented in Hong Kong.

As for the original Jaguar Cars headquarters in the UK, with the implementation of Su Cheng's series of strategic adjustments, its actual operational functions had gradually been weakened, almost in a state of being hollowed out, existing in name only.

(End of this chapter)