We're building a super chaebol in Hong Kong

However, this change did not provoke much resentment from the British side, as the brand's core assets and operating rights had been officially transferred to Su Cheng.

For the British, although the Jaguar brand had changed hands, as long as the headquarters nominally remained in the UK, it was sufficient to maintain their national honor and industrial image.

Su Cheng understood this perfectly, respecting and understanding the British side's position and needs, while also strengthening his determination to lead Jaguar Cars to new heights.

Su Cheng believed that, under his guidance, Jaguar Cars would soon gradually break free from the shackles of the past and, with a new attitude and greater strength, move towards a broader market and future.

Su Cheng and Zhang Qizheng walked side by side at the head of the group, their steps steady.

Following closely behind was an elite team composed of Jaguar Cars executives, their steps uniform, following behind Su Cheng and Zhang Qizheng, two big shots, and together entering the busy and orderly production workshop.

Inside the workshop, a picture of Sino-Western integration came into view.

A small number of technical experts from overseas, with their rich experience and superb skills, had become an indispensable force on the production line.

They not only personally operated key processes but also undertook the important task of imparting skills, patiently guiding the newly joined Hong Kong local workers.

These foreign production workers, with their professional attitude, promoted the rapid transfer of technology, ensuring the smooth progress of the production process.

For Hong Kong local workers, the automotive manufacturing industry was undoubtedly a completely new field, full of challenges and opportunities.

Under the careful guidance of foreign experts, they gradually mastered production skills, from unfamiliar to familiar, from unskilled to skilled, every step condensed with sweat and effort.

With the improvement of skills, even if these foreign technical experts returned to the UK in the future, the local workers would be able to stand alone and continue to promote the development of Jaguar Cars in Hong Kong.

Soon, Su Cheng and his party arrived at the core area of the vehicle production workshop, at which point the hour hand had quietly pointed to eleven o'clock in the morning, with only one hour left until the glorious off-line of Hong Kong's first locally manufactured Jaguar car.

Inside the workshop, a tense and orderly atmosphere permeated every corner, and every employee was going all out to make the final preparations for this historic moment.

Su Cheng keenly noticed that, on the busy assembly line, several engineers were gathered discussing, their expressions focused.

Curiously, he approached and listened carefully, only to find that they were having a heated discussion around a series of minor technical problems, trying to find the real cause behind several small faults that had recently appeared.

This attitude of unremitting pursuit of quality and rapid response to problems made Su Cheng feel deeply gratified.

Previously, when deeply analyzing the reasons for Jaguar Cars' sluggish sales with Zhang Qizheng, Su Cheng believed that the root cause of this predicament did not lie in the talented team of engineers, who had always been committed to technological innovation and quality improvement.

Instead, he was more inclined to attribute the problem to a series of decision-making errors by senior management, which had invisibly weakened Jaguar Cars' market competitiveness, leading to its current state of decline.

Looking around, Su Cheng saw that Jaguar cars had begun to take shape, with smooth body lines, demonstrating the brand's unique elegance and power.

These foreign engineers' faces were filled with excitement and respect. Many of them may have only seen Su Cheng's figure in news reports or company newsletters. Now that they saw him in person, that sense of distance instantly disappeared.

In the UK, Su Cheng's reputation was also very high. After all, Hong Kong in the 80s was still temporarily under their jurisdiction, and they also regarded Su Cheng as one of their own.

Su Cheng talked to them for a while, and everyone returned to their respective posts.

After all, the scheduled 12 o'clock car off-line was now very tight on time, so naturally, too much time could not be wasted.

Just after half past eleven in the morning, media reporters poured into the scene like a tide.

First to come into view was Su Cheng's media legion, which included the highly anticipated Jiayi Television, the "Oriental Daily", and the righteous "Xia Yi News".

As the media force personally steered by Su Cheng, they naturally enjoyed the privilege of entering the workshop first, to carry out shooting and interviews, recording every detail of this important moment.

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Following closely behind, Hong Kong's mainstream news media also arrived one after another, with a strong lineup, including TVB, a television media giant, "Ming Pao", a long-standing newspaper pioneer, "Hong Kong Economic Journal" focusing on in-depth analysis in the economic field, "Ta Kung Pao" and "Sing Tao Daily" known for political news and social news, as well as the internationally renowned English newspaper "South China Morning Post", and "Xin Bao" and "Cheng Pao", which together constitute the backbone of the Hong Kong press.

Although TVB and Jiayi Television are competitors in the industry, Su Cheng has always maintained an open and inclusive attitude when holding press conferences, never excluding any party due to competitive relationships.

He knew that such occasions were an excellent opportunity to showcase the company's style and expand brand influence. Inviting all media to participate was tantamount to adding a bright advertising color to the event itself.

And TVB and other media organizations also knew the deep meaning of Su Cheng's move, and each time gave a positive response, not only recognizing Su Cheng's personal charm but also practicing the concept of cooperation and win-win.

Under Su Cheng's warm invitation, they all appeared together to witness and record this historic moment.

In addition to the local Hong Kong reporters who attended, there were also many mainstream media from nearby countries and regions, such as "Singapore Daily", "Straits Times", "United News", TVBS News, "Lianhe Zaobao", "Bangkok Post", "Jakarta Post", "Manila Times", "Tuoi Tre", and so on.

These media from Nanyang, Wan Wan, and other places all have offices in Hong Kong, so they can arrive quickly.

Moreover, Jaguar Cars will first focus on market promotion in these specific countries and regions in the future.

With the widespread publicity and reports from these mainstream news media, Jaguar Cars' influence in these regions will undoubtedly be significantly enhanced.

These authoritative and far-reaching media platforms will, through their powerful dissemination power, create a positive brand image for Jaguar Cars, attracting the attention and favor of more potential consumers.

(End of this chapter)