We're building a super chaebol in Hong Kong

Su Cheng firmly believes that in this world where appearance is paramount, as long as a car is attractive enough, even if the brand awareness is slightly inferior, it can still attract the attention of many consumers.

Moreover, Jaguar itself is a luxury car brand with a profound heritage and widespread recognition, and such a combination will undoubtedly generate a stronger market appeal.

The grand occasion of the new car's launch is far more than just one unit. Today, Jaguar's Xiangjiang factory is ushering in a grand "debut," with more than a hundred brand-new Jaguar cars being gloriously born.

These meticulously crafted vehicles not only represent the latest achievements of the Jaguar brand, but also carry the important mission of being exhibition cars, aiming to showcase the extraordinary charm and excellent quality of Jaguar cars to the world through their gorgeous appearance.

In the future, these new cars will serve as the vanguard of publicity, shuttling through major auto shows and events, becoming the focus of attention.

At the same time, with the successive completion of Jaguar 4S stores in Xiangjiang and surrounding areas, these exhibition cars will also become dazzling stars in the showrooms, bringing an unprecedented visual feast and car buying experience to customers.

Through such a layout and arrangement, Jaguar is expected to rapidly enhance brand awareness and market share in a short period of time, and more deeply shape its luxurious, fashionable, and sporty brand image, laying a solid foundation for future long-term development.

Watching the reporters rushing out, Su Cheng and Zhang Qizheng smiled at each other, their smiles full of satisfaction and anticipation for the scene before them.

They knew that these busy figures were Jaguar's most valuable free advertising resources.

"If you want consumers to be willing to buy your product, you must first let them know that this product exists," Su Cheng said softly, his eyes gleaming with wisdom.

He knew that in today's era of information explosion, effective publicity and promotion are crucial to the success of a brand.

And these reporters in front of him, and the major media companies they represent, are the key to Jaguar's expansion of influence.

Their reports and publicity will spread the Jaguar brand image and product advantages to thousands of households like a spring breeze and rain, allowing more people to understand and recognize the brand.

"Yes, these free advertisements are more natural and powerful than any form of paid promotion," Zhang Qizheng added, his tone full of admiration for Su Cheng's strategic vision.

He knew that Su Cheng was not only a shrewd businessman, but also a brand master who deeply understood market rules.

"By the way, I just had an idea that might lead to a significant increase in sales orders for our Jaguar cars and even Austin cars," Su Cheng's eyes flashed with inspiration, as if he recalled the unique scenes in the shopping malls of his previous life, and he was deeply inspired by those creative exhibition methods for electric cars.

Su Cheng remembered that in order to control costs, these new energy vehicle brands often did not pursue large-scale 4S store construction, but cleverly used the space in shopping malls, renting booths, and placing one or two display cars, which not only saved costs, but also made it easy for customers to get close to and understand the products.

"Oh? Boss, please tell me!" Zhang Qizheng asked curiously.

Su Cheng said with a smile: "I think we can first introduce our cars into major shopping malls for exhibition, such as Xiangjiang's Hutchison Whampoa Plaza and the newly opened Harbour City. These two shopping malls have a daily flow of at least tens of thousands of people, and even hundreds of thousands at most, and there are quite a few groups with high spending power among them.

In this way, not only can more people intuitively feel the charm of Jaguar and Austin cars, but also quickly enhance brand awareness and market penetration. Of course, this does not mean that we will give up the construction of 4S stores. The two can be completely parallel and complement each other.

4S stores, as professional and comprehensive sales and service platforms, are crucial for improving customer experience and after-sales service; while shopping mall exhibitions are more like our 'vanguard', taking the lead in attracting potential customers and laying the foundation for subsequent sales conversion."

Su Cheng's ideas were full of foresight and innovation. He believed that through this dual-track strategy, Jaguar cars and Austin cars would definitely set off a new wave in the market and achieve a leap in sales.

"Boss, your idea is really amazing! I've never seen such an exhibition method before. Traditionally, cars are either in auto shows or 4S stores, and the limitations are indeed not small. But your proposal is simply a breath of fresh air in market strategy, too novel!" Zhang Qizheng's eyes flickered with excitement, as if he had already foreseen the scene of success.

"I will contact the负责人 of Harbour City and Hutchison Whampoa Plaza and strive to put our Jaguar cars in the most conspicuous position in their shopping malls. Moreover, since President Su, you are the big boss of these two properties, I believe that as long as we make this request, they will definitely agree happily, and may even exclusively reserve the best booth for our Jaguar cars!" Zhang Qizheng's words were full of confidence and expectation.

Su Cheng smiled slightly, expressing his appreciation for Zhang Qizheng's execution ability. He knew that with such a team and market strategy, Jaguar's market performance would definitely reach a new high. And Harbour City and Hutchison Whampoa Plaza, as well-known commercial landmarks in Hong Kong, will undoubtedly bring unprecedented market attention and sales opportunities to Jaguar with their passenger flow and exposure.

"Go ahead and do it boldly, Uncle Zhang. If the负责人 of Harbour City or Hutchison Whampoa Plaza have any hesitation, you can directly ask them to come to me, and I will personally solve it. I fully support you, this exhibition is crucial for us," Su Cheng said in an encouraging tone, with an unquestionable firmness in his smile.

Although the car exhibition seems like a detail, it is actually related to brand image and market layout, and Su Cheng's face cannot be easily refuted.

In Harbour City, although Su Cheng is only one of the major shareholders, his influence cannot be ignored.

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Even a business tycoon like Bao Chaowang knows the importance of maintaining a good relationship with Su Cheng, not to mention the负责人 inside Harbour City.

"What's more, now that the actual operation of Harbour City is under the careful management of Bao Chaowang, he is well versed in business and will definitely understand the importance of this exhibition for the Jaguar brand. I believe that Bao Chaowang will not only give me this face, but also actively assist us to ensure the smooth progress of the exhibition."

Su Cheng's words were full of confidence and composure. He knew his network and influence in the business world and was full of expectations for the upcoming exhibition.

"Okay, boss! That's it, let's do it! I'm going to arrange it now and strive to get everything settled today. I can't wait to see our Jaguar cars appear in the shopping mall as soon as possible, so that everyone will pay attention to them." Zhang Qizheng's voice was full of energy and anticipation, as if he had already seen the scene after the success of the exhibition.

He quickly got up, ready to devote himself to the tense and orderly work, and prove his ability and determination with practical actions. (End of this chapter)