We're building a super chaebol in Hong Kong

Upon returning to the office, Zhang Qizheng immediately began planning a completely new strategy. Benefiting from the strong backing of Hutchison Whampoa, Su's Group, and other affiliated enterprises, the resources at his disposal were considerable.

Subsequently, a series of directives were issued swiftly and smoothly, and team members responded enthusiastically, each fulfilling their responsibilities to ensure the efficient execution of every task.

In the strategic deployment, Zhang Qizheng first focused on the core proprietary channel of Su's Group – the Oracle brand experience stores.

After careful inventory and planning, he discovered that there were over eight hundred Oracle brand experience stores throughout Asia, of which approximately four hundred had sufficient space to set up special display areas for automobiles, providing a new platform for car brands to showcase and take pre-orders.

This measure not only efficiently integrated existing resources but also cleverly expanded the business scope of the Oracle brand experience stores, marking the addition of a very impressive channel to the retail landscape of Jaguar cars.

Given the current market strategy of Jaguar cars, the focus is primarily on cultivating the Asian market, especially Southeast Asia, while the European and American regions are not yet under urgent consideration.

This aims to concentrate resources to quickly increase Jaguar car sales and effectively control market expansion costs.

Therefore, Asia, especially Southeast Asia, has become the primary battleground for Jaguar cars.

This region not only possesses immense consumption potential but also facilitates refined management and cost control.

Once Jaguar cars have achieved significant success in the Southeast Asian market and accumulated sufficient experience and strength, gradually expanding the market to other regions of the world would undoubtedly be a stable and visionary strategy.

As new Jaguar cars continued to roll off the production line, they were quickly transported to Oracle brand experience stores across various locations through Dali Logistics, a subsidiary of Su's Group, utilizing its efficient and rapid logistics network.

This process ensured that the new cars could meet consumers at the earliest opportunity, enhancing market response speed.

At the same time, Zhang Qizheng did not limit himself to a single channel. He fully leveraged the advantages of Su's Group, using its offices across various locations to actively seek out bustling commercial districts, especially drawing on the successful experiences of Harbour City, Hutchison House, and other high-end urban complexes to meticulously plan Jaguar car display and sales strategies.

Although not all cities currently have urban complexes in the model of Hutchison House, the CBD areas of major cities have numerous high-end buildings and shopping malls, which are precisely where Jaguar cars' target customers frequently appear.

Zhang Qizheng firmly believed that as long as they could successfully establish a presence in these high-end shopping malls and attract a small portion of the target customer base, it would be enough to achieve considerable sales performance, laying a solid foundation for Jaguar cars' brand image and market share.

In addition, a carefully prepared Jaguar-Austin Automobile Dealers Conference was also launched in full swing.

On June 20th, a solemn and elegant conference room in the New Su's Group Building in Hong Kong welcomed this grand event, which was of vital importance to the future market layout of Jaguar and Austin automobiles – the Dealers Conference.

Although the number of attendees was only thirty-five, each was an elite owner of a 4S store with extensive experience in automobile sales from different regions.

These thirty-five guests not only operated other well-known automobile brands but also established a solid market position and a broad customer network in their respective fields.

Their participation undoubtedly injected strong momentum and confidence into Jaguar cars' expansion into the secondary market.

The conference was a complete success, with a warm and harmonious atmosphere.

In the end, all participating dealers signed agency contracts with Jaguar and Austin automobiles with full confidence, officially obtaining the sales rights for these two brands in their respective regions.

However, it is undeniable that Jaguar cars were undoubtedly the focus of this conference, attracting the attention and interest of the vast majority of dealers, while Austin cars, to some extent, became a "by-product."

Behind this phenomenon lies the fierce competition in the current automobile market.

The competition in the general sedan market, especially in the global market impacted by cheap cars from Dongying (Japan), is particularly brutal.

These models, known for their high cost-performance ratio, have not only seized a large amount of market share but also forced traditional automobile manufacturers to constantly seek innovation and breakthroughs.

Therefore, for Austin cars, standing out in such an environment undoubtedly faces a more arduous challenge than Jaguar cars.

In comparison, the luxury car market presents a different picture.

The number of world-renowned luxury car brands is limited, and the brand value and positioning are relatively stable.

This makes it extremely difficult for new brands or ordinary car brands to be promoted to luxury car brands.

As a member of the luxury car market, Jaguar cars have long occupied a place in this field with its unique brand charm, excellent product performance, long history, and accurate market positioning.

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Although Jaguar cars have suffered a difficult period in recent years due to the overall downturn in the British automobile industry, and have even shown signs of decline, this has not diminished its lofty position as a luxury car brand in the minds of consumers.

Jaguar cars carry not only the value of a car but also the culmination of decades of relentless pursuit and hard work of the brand. This profound historical heritage and brand influence cannot be easily shaken by any short-term fluctuations.

The successful holding of this Dealers Conference has laid a solid foundation for its future market expansion.

In addition, Zhang Qizheng personally led the team to carefully plan and extend the tentacles of market expansion to high-end hotels, private clubs, and luxury goods stores, places where elites gather.

These venues are not only symbols of social wealth and taste but also the daily activity range of Jaguar cars' coveted target customer base.

By carefully arranging Jaguar car displays in these high-end environments, it can not only effectively enhance brand exposure but also subtly touch potential customers' desire to purchase.

Imagine, when a successful social elite is enjoying high-end services, they are inadvertently attracted by the elegantly parked Jaguar car next to them. That resonance and pursuit of a quality life are likely to be transformed into actual purchasing behavior.

Therefore, this strategy will undoubtedly open up new sales growth points for Jaguar cars, helping its sales to steadily increase.

With multiple channels being promoted in parallel, Jaguar cars' market influence will continue to expand, and its unique brand charm and excellent product performance will be more deeply rooted in people's hearts.

Under such a strategic layout, the sales growth of Jaguar cars is inevitable, and the future is promising. (End of this chapter)