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With Jaguar's production steadily increasing, its sales环节 is gradually becoming a major challenge it currently faces.

Jaguar and Austin cars have significant differences in their market strategies.

Austin cars, with their cost-effectiveness, can successfully partner with taxi companies and others, thereby winning bulk orders and boosting sales.

However, for Jaguar, securing large orders is particularly difficult, and its sales often rely on a relatively narrow customer base.

This is mainly because Jaguar, as a luxury brand, is positioned at the high end, and its products are naturally expensive, making them unaffordable for the average consumer.

Exhibitions and pre-order activities in high-end commercial areas such as Huang Square and Harbour City can bring in a certain number of orders, but their impact on Jaguar's overall long-term development is relatively limited.

Clearly, Jaguar cannot rely solely on the few hundred sales generated by these activities to support its profit growth.

As a luxury car brand, Jaguar needs to seek broader and deeper market penetration and sales improvement strategies.

Therefore, increasing Jaguar's sales has become a top priority.

This requires Jaguar to actively explore innovative marketing strategies, broaden sales channels, and enhance brand influence while maintaining its high-end brand positioning, in order to attract the attention of more potential consumers and promote sustained sales growth.

This day, Zhang Qizheng personally visited Su Cheng.

Expand the scope of exhibitions: As our successful exhibitions in Huang Square and Harbour City have shown, we can promote Jaguar and Austin cars to the core business districts or high-end shopping malls of major cities such as Singapore, Bangkok, Taipei, Jakarta, and Manila for display. Considering that the construction cycle of 4S stores is long and costly, this flexible exhibition method is not only low-cost but also quickly increases brand exposure. In addition, our biggest trump card is the Oracle brand experience store. Those Oracle brand experience stores with considerable area can display a Jaguar car and then offer cash pre-orders to increase sales.

Accelerate the preparation of the dealer conference: There is no need to wait excessively for the number of applicants, and the dealer conference should be convened quickly. From recent exhibition feedback, Jaguar has won widespread praise for its outstanding appearance design, coupled with positive media coverage, our brand exposure has greatly increased. However, this attraction based on appearance is short-lived, and competitors will soon follow suit. Therefore, we must seize the time, take advantage of the current advantages, and quickly spread the market through the dealer network.

Strengthen brand image: Further enhance Jaguar's brand awareness and reputation through high-end advertising, carefully planned public relations activities, and sponsorship of high-end events. We must emphasize the brand's prestige, luxury, and uniqueness to ensure that Jaguar stands out in the luxury car market.

Cross-border cooperation: Actively seek cooperation opportunities with high-end venues such as high-end hotels, private clubs, and luxury stores to establish Jaguar car display areas or experience centers. This will not only attract the attention of potential customers but also establish a brand image among high-end consumer groups.

Internationalization strategy: Strengthen cooperation and exchanges with the international market and actively participate in major events such as international auto shows. This will not only enhance Jaguar's awareness and influence in the international market but also introduce more international advanced marketing concepts and technologies.

Experiential marketing: Organize test drive events, tasting meetings, etc., to allow consumers to personally experience Jaguar's excellent performance and luxurious experience. This intuitive experience will greatly increase consumers' willingness to buy.

Optimize service experience: Make great efforts in pre-sales and after-sales service. Provide professional car purchase consultation and financial services to help consumers make informed car purchase decisions. At the same time, establish a sound after-sales service system to provide timely and professional maintenance services to enhance customer loyalty and satisfaction.

The exposure during this period has given our Jaguar cars a high degree of discussion, but the time left for us is not much. We should take advantage of this wave of popularity to quickly occupy a certain market in Asia.

In short, we must promote through multiple channels to quickly spread our market."

"Hearing your words is better than reading books for ten years. Boss, I am deeply inspired by your suggestions. Every one of them is to the point and very practical. In this regard, you are truly our guiding light!" Zhang Qizheng exclaimed sincerely.

Su Cheng smiled slightly, waved his hand and said: "Don't say that, I'm just talking on paper. Whether it can improve Jaguar's sales still needs to be tested in practice. However, I believe that as long as we work together, we will definitely be able to find a breakthrough."

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"Boss, you are right. Then I will go back now and formulate a practical strategy to address the current embarrassing situation faced by Jaguar—sufficient exposure but insufficient sales channels. I want to spread Jaguar's sales channels as soon as possible so that more people can easily understand and purchase our products." Zhang Qizheng said firmly, then got up and prepared to leave.

Su Cheng nodded in approval and watched Zhang Qizheng leave the study, his heart also filled with expectations for the future of Jaguar.

For him, although Jaguar's investment in his many industries is not the most extensive, it has become an indispensable part of his business.

Now that he has bought it, he can't let it fail!

Therefore, he now has deep feelings and responsibility, hoping that under his careful guidance, Jaguar can achieve a qualitative leap in sales, surpassing BMW, Audi, Mercedes-Benz and other luxury car brands one by one, so as to become one of the leaders in the luxury car field.

Of course, Su Cheng is also very clear that this is extremely difficult.

Whether it can be achieved can only be answered by time. (End of this chapter)