We're building a super chaebol in Hong Kong

As the old saying goes, "A loss may turn out to be a gain."

Although the previous owner of Jaguar Cars had allowed its sales to nearly reach zero, leaving Su Cheng with a seemingly empty market in Suzhou, this, in fact, became a valuable turning point and opportunity.

In adversity, there often lies unprecedented opportunity.

Su Cheng understood that it was precisely this underdeveloped market that provided him with a stage to display his talents and reshape Jaguar's glory.

With his unique vision, precise strategies, and Xia Ai's decades-ahead technology, he would ensure that Jaguar Cars quickly penetrated the hearts of people in Asia, filling this void.

Today, Jaguar Cars stands at a new starting point, ready to explore new markets with a brand new attitude and strategy.

With the continuous rise of the Asian economy and the increasing demand of consumers for high-quality cars, Jaguar Cars has every opportunity to regain its brilliance in this vibrant land and write its own glorious chapter.

This is undoubtedly a precious opportunity for Jaguar Cars.

The next morning, as the first rays of sunlight penetrated the curtains, Su Cheng slowly woke up from his dream.

He got up gently, first looking tenderly at the sleeping baby in the crib, and after confirming that the little one was immersed in dreams, he quietly began his day.

After washing up, Su Cheng stepped outside into the living room, enjoying the tranquility and fresh air of the morning, while sitting at the dining table, savoring breakfast and flipping through the newspaper in his hand.

Last night, Su Cheng had specifically given the servant detailed instructions.

He requested that in addition to the regular preparation of mainstream Hong Kong newspapers this morning, a series of international news newspapers should also be collected and sorted out so that he could fully understand the latest developments worldwide.

Sure enough, today's major media headlines were almost entirely occupied by the grand event of Jaguar Cars rolling off the production line in Hong Kong, and the scene was more enthusiastic than expected.

The media outlets used eye-catching headlines and detailed reports to showcase the extraordinary charm of the new Jaguar car:

The "Oriental Daily" praised its dazzling debut with the headline "New Jaguar Car Shines in Hong Kong, Adding a Brilliant New Star to Luxury Cars";

The "Knight-Errant News" focused on "The Perfect Collision of Technology and Design," deeply analyzing the innovative concepts behind the new car;

Overseas media such as the "Singapore Daily" and the "Straits Times" also kept up, reporting on the potential impact of the new Jaguar car on the Asian and even global markets from an international perspective.

In addition, the "United News" revealed Jaguar's new round of layout in the Asian market with the headline "New Jaguar Car Embarks from Hong Kong, Unveiling the Blueprint of a Multinational Automaker's Asian Strategy";

The "United Morning Post" emphasized the importance of the new Jaguar car launch in showcasing the brand's global influence.

Southeast Asian media such as the "Bangkok Post," "Jakarta Post," "Manila Times," and "Tuoi Tre" also expressed their eagerness for the introduction of the new car to their regions.

Sure enough, the major newspapers and media outlets seemed to have a tacit understanding, unanimously using Su Cheng's photo with Jaguar Cars as the headline focus, carefully arranging it on the page.

As Su Cheng flipped through these reports, a satisfied smile couldn't help but appear on the corner of his mouth.

Therefore, Jaguar Cars' use of the media's power this time would undoubtedly set off a considerable wave in Hong Kong and even the Nanyang region, and the brand's influence would be significantly enhanced.

Su Cheng knew this well, and his heart was filled with anticipation for the future of Jaguar Cars.

He believed that under such a powerful publicity offensive, Jaguar Cars would not only be able to quickly seize the market but also establish a high-end, luxurious brand image in the minds of consumers, laying a solid foundation for subsequent market expansion.

Sure enough, in less than a week, Su Cheng received good news from Zhang Qizheng that many car dealers had expressed a strong desire to become Jaguar Cars dealers.

They were deeply attracted by the stunning appearance of the new Jaguar Cars models, and they firmly believed that based on its unique exterior design alone, it could set off a wave of hot sales in the market.

This reaction was not unexpected.

In Su Cheng's view, the automotive designs of this era generally appeared relatively conservative, with car body lines mostly based on straight lines and squares, lacking sufficient smoothness and dynamism.

The advent of the new Jaguar car was like a breath of fresh air, with its unique shape and elegant curves, making people's eyes light up and breaking the shackles of traditional design.

This was undoubtedly great news.

Su Cheng knew that in today's highly competitive car market, a single sales channel alone could not support the huge market demand.

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Even globally renowned car brands cannot do without a wide network of dealers to jointly promote market expansion.

Jaguar Cars' ability to attract so many dealers is not only a high recognition of its product design but also lays a solid foundation for future market expansion.

Therefore, Su Cheng asked Zhang Qizheng to actively respond to the enthusiasm of these dealers, carefully select and cooperate with them to jointly increase the sales of Jaguar Cars.

Currently, the new car production capacity of Jaguar Cars is still in its initial stages, so it mainly adopts a pre-order system to meet market demand.

After a week of intensive production, Jaguar Cars has successfully rolled off the production line with more than a thousand new cars, which is an encouraging start.

Looking to the future, with the continuous running-in and optimization of the production line, it is expected that the output will gradually increase, achieving more efficient production capacity output, which undoubtedly injects strong momentum into the development of Jaguar Cars.

Even more encouraging is that, through the wonderful exhibitions at Huang Square and Harbour City, as well as the extensive coverage by television and newspaper news, Jaguar Cars has received nearly five hundred pre-orders in just one week.

This achievement is particularly significant in the luxury car segment, especially in a relatively small market environment like Hong Kong, and even Su Cheng himself found it unbelievable that such sales could be achieved in such a short period of time.

This fully proves that Jaguar Cars has successfully attracted the favor of many high-end consumers with its unique charm and appearance.

However, Su Cheng also soberly realized that the capacity of the Hong Kong market is limited, and although the wealthy population is large, facing fierce competition from many international luxury car brands such as Rolls-Royce, Mercedes-Benz, and BMW, every market share seems particularly precious.

Therefore, he held a cautious and optimistic attitude towards the future sales of Jaguar Cars in Hong Kong, believing that if it could break through the 1,000-unit sales mark, it would be an extraordinary miracle and a high affirmation of Jaguar Cars' brand strength and market recognition.

(End of this chapter)