Who are you calling powerful?

The turmoil caused by Magnolia was more severe than Wei Yang imagined. The key lies in the variable Liu Shishi.

It is no exaggeration to say that the popularity of "The Legend of Mufu" and "Qing Yu Nian 3" at the beginning of the year has given Liu Shishi the foundation to become the most popular actress in the mainland.

In terms of popularity, influence, celebrity status, achievements, commercial value, and endorsement level, except for the weak point of movies, Liu Shishi can compete with those big stars.

Even in terms of so-called international influence, Liu Shishi is not much inferior.

You know, she starred in Wei Yang's "Twinkle Twinkle Stars" and "Celebrating More Than Years" trilogy. These works have followed Wei Yang's reputation overseas, and at least have a lot of audiences in Asia.

As mentioned before, overhead dramas such as "Celebrating More Than Years" and "East Palace" are actually films and television suitable for export.

Foreign audiences don't need to understand China's history, they just need to follow the plot closely.

Moreover, many of the plots in it are also humorous or have modern ideas. They are essentially in line with public perception, so it is not difficult for foreign audiences to understand it.

This is especially true in Asia, especially East Asia and Southeast Asian countries, which are influenced by Greater Chinese culture.

Just like many costume Korean and Japanese dramas, domestic audiences can understand it despite some historical details. The plot is powerful and they can still be watched with gusto.

For example, "East Palace" has previously become a hit on a certain scale in East and Southeast Asia.

Although the "Celebrating More Than Years" trilogy is not a huge hit, it is definitely a representative of overseas Chinese dramas in recent years and has many fans.

Wei Yang went to Japan and South Korea several times to participate in activities. Apart from "My Love from the Star", the people who impressed him the most were Li Chengyin in "East Palace", and after that, Fan Xian.

The last time Rouba went to South Korea to participate in the recording of "Run", some people recognized her.

Most of them relied on "East Palace" and "Celebrating More Than Years", but Wei Yang and Fan Xiaopang were too popular at the time and did not stand out.

This has also led to the fact that Tang Yan, Liu Shishi, Tian Yu and others who starred in the "Celebrating More Than Years" trilogy have been embarrassed in front of many Asian audiences.

As a well-known sadistic drama, "Twinkle Twinkle Twinkle Star" starring Liu Shishi and Wei Yang was naturally exported overseas. It also became a small hit in Asia thanks to Wei Yang's fame and high-octane plot.

Not to mention Liu Shishi himself, who also has a hit export like "Bu Bu Jing Xin", which also attracted Korean adaptations.

So even though Liu Shishi is low-key, her reputation is really good in Asia. Even if many viewers don't know her, they definitely know her face.

For this reason, even top female stars in domestic entertainment such as International Zhang, Zhou Gongzi and Fan Xiaopang can't say they can hold down Liu Shishi.

Compared with Liu Shishi, other big flowers have their own advantages and disadvantages. In fact, it is difficult to say who wins and who loses.

So Liu Shishi’s fans are no longer crazy!

Considering the age gap between Liu Shishi and other big flowers, some fans have already decided that they will be the number one female star in the future. There are also many fans who do not consider the age gap at all and directly think about killing those "old gangsters" and letting them [Master Shi] takes over.

In the eyes of Wei Yang and the outside world, Mei Ting is the biggest favorite.

However, Liu Shishi's fans and passers-by who have a favorable impression of him believe that Liu Shishi, who has achieved double success by word-of-mouth in "The Legend of Mufu", is not afraid of Mei Ting at all, and even has an advantage.

It can be said that Liu Shishi's fans may not be convinced even after Mei Ting takes the movie.

Now that it has become an "upset" for Sun Niangniang, it will completely blow up the pot.

In the eyes of a considerable number of Liu Shishi's fans, there is nothing to do with Mei Ting. The Magnolia Queen Sun was completely snatched from Liu Shishi's hands.

There is also Bai Magnolia, who is openly creating a shady plot, has no morality and shame, and has no shame.

Countless of them, Liu Shishi, were gearing up and preparing to celebrate Liu Shishi's second win, but they were "secretly plotted". It was okay. If they had to suppress this, how would they still be able to hang out in the food circle in the future.

Sun Niangniang and Bai Magnolia, who were already being ridiculed by the crowd, were even beaten up by the little lion, and they were so angry that they abandoned their armor.

Normally, the little lion's domineering style is not lovable, but he couldn't stand it this time because he was doing justice for heaven.

Although the outside world did not comment on whether the little lions thought that Sun Empress had stolen Liu Shishi's attention, no matter whether it was Liu or Mei, it was definitely not Sun.

So everyone can put aside the shelving and start a mad attack on Magnolia’s injustice and Sun’s misdeeds.

Sun Niangniang is almost dying of grievance. This award is too hot to win.

Originally, her popularity among the public was very good. After "The Legend of Zhen Huan", she was once able to compete with Liu Shishi as the "Queen of Ratings".

As a result, this Magnolia controversy wiped out her reputation. Thanks to her pregnancy, she can avoid the limelight, and Magnolia shares the firepower, otherwise it would be difficult for her to work normally.

Even now, she is so embarrassed that she even got into trouble with her husband Deng Chao - some people used this as an excuse to organize a boycott of her new work "The Breakup Master".

Fortunately, "The Breakup Master" has Wei Yang's investment, which can give Zhou Xuan some relief.

In addition, Deng Chao's popularity in "Run" is high enough, which can offset some of the negative impact.

The couple hated each other so much, but they couldn't express their grievances, and even felt a little scared.

Fortunately, they are now considered to be people in the Shanghai circle, and they had half-dedicated to Wei Yang before. The two parties have established a lot of contacts and cooperation. Otherwise, not only will their reputation collapse, but they will also offend an industry leader, which will be troublesome.

As for whether they will hold a grudge against Liu Shishi, that's not important. The key is whether they want to live in the devil city in the future.

People from other factions can at best counterattack, and the effect depends on the specific situation. If there is a problem in their own faction, they are traitors, and the means and degree of dealing with them are not ordinary ruthlessness...

…

Wei Yang didn't pay much attention to Sun Niangniang's miserable condition. She was not his wife, so she couldn't feel sorry for her.

After entering June, the countdown to the filming of "Nirvana in Fire" began, and more importantly, the summer season is approaching.

A lot of TV dramas, variety shows and movies are about to be released, and the World Cup is about to start.

This is a very critical node for PPTV, which has just been reborn.

Whether the website can make a name for itself in the shortest possible time and realize the important transformation from a pure sports live broadcast platform to a diversified film and television video platform all depends on this summer vacation.

The first is the broadcast of the World Cup, which is very critical. The rise of many video websites relies on important events such as the World Cup.

For example, PPTV back then relied on the World Cup in South Africa, and Youku and LeTV also benefited from this.

PPTV did not win the exclusive rights to broadcast this World Cup in Brazil, but CCTV spent a lot of money to acquire it.

PPTV had no choice but to settle for the next best thing and keep trying to compete with CCTV in order to purchase online copyrights.

This is not easy, because CCTV has its own online platform and cannot afford to give traffic to other websites.

But PPTV couldn't stand it and was willing to spend money. PPTV was willing to give 100 million for non-exclusive online broadcast and was willing to cooperate with advertising revenue.

You know, CCTV only spent a total of 680 million yuan to acquire the mainland copyrights for the 2010 and 2014 World Cups.

For the World Cup in South Africa, CCTV chose to cooperate with many websites such as Youku and Sohu. Each website paid an average of 15 million, and the total amount was only 60 to 70 million.

The reason why each company is willing to give so much is partly to attract traffic, and also because of the huge advertising revenue during the World Cup.

PPTV offered 100 million in cash + advertising share, which can almost be said to be working for CCTV, losing money and making money.

But Wei Yang doesn't care!

Not to mention that half of the 100 million was paid by Suning. The key point is that PPTV’s first priority is not to make money but to spend money to attract traffic.

Wei Yang is also willing to add tens of millions more to win the Internet copyright of the Brazil World Cup and maintain PPTV's status as an online sports live broadcast.

After consultation, CCTV felt that PPTV could be a copyright distributor.

The World Cup is not divided into the five major leagues and the Champions League. The competition system and time period are relatively concentrated. Fans are more accustomed to hanging out with friends and watching TV, so the bulk of it is the TV station, and the online platform is just for soup.

The price offered by PPTV is high, and there is no need for CCTV to let it go and make money in vain.

Even so, CCTV has also put forward some conditions, such as a more demanding share of advertising.

PPTV agreed in full, but the condition was that the network copyright of the World Cup could only be PPTV and CCTV. CCTV nodded after considering it.

Compared with CCTV, PPTV has sufficient advantages in terms of live broadcast smoothness, video clarity, forum discussions and other details. In the future, many excellent commentators were invited to compete with CCTV commentators.

Li Ji and the head of PPTV's sports department have great ambitions and plan to eat up the entire World Cup online market.

During this period, there were not no other websites that wanted to get a share of the pie, and the traffic from the World Cup was very good.

But the conditions offered by PPTV were too crazy, and they were very precise.

Although small websites are willing to lose money and make money, they cannot afford the price. After calculation, large websites feel that it is not worth it.

After all, except for LeTV, the main projects of each company are still film and television variety shows, so there is no need to spend a lot of money to break a bone that is not so good for them.

The only one that made PPTV a little wary, LeTV, did not get involved this time, which made Boss Wei wonder if there was something wrong with Boss Jia.

He still has a lot of LeTV stocks in his hands. If LeTV's popularity is not right, he will have to run away quickly...

Boss Wei is suspicious, but PPTV is full of joy.

Although it claims to be losing money and making money, PPTV actually does not lose money at all and is also planning for the future.

Not to mention the massive traffic and exposure generated by the World Cup itself, if we can retain these users and cultivate them into loyal fans who will watch the five major leagues here in the future, then PPTV’s strong position in the sports sector will be more stable.

At this stage, TV stations have an advantage in live sports broadcasts, but with the development of the Internet and mobile networks, it is only a matter of time before fans move to the Internet.

The earlier PPTV deploys, the more markets it will capture later, and its business capabilities and influence will be greater, and it can even influence the domestic sports market.

Therefore, it is not so much a loss-making profit as a long-term strategic investment.

In mid-June, the World Cup begins

PPTV invited famous speakers such as Zhan Jun and Huang Jianxiang to sit on the show, and also brought in many celebrity guest appearances.

This kind of operation that clearly aims to attract popularity and entertainment may make many old fans unhappy, but it is indeed conducive to the spread of the World Cup and attracting new fans.

However, for the development of PPTV, Wei Yang ignored some noisy voices.

Use your own entertainment resources to turn this World Cup into a cultural and sports party.

So, today Hu Ge and Li Jiahang talked about how many goals Messi and Cristiano Ronaldo can score, tomorrow Gulinaza and Dili Rouba discussed which star is handsome, and the day after tomorrow several celebrities bet on their favorite team and lost on Weibo Punish accordingly.

It has to be said that in China, compared to football, the influence of celebrities is more out of the circle.

Led by stars from all walks of life, especially top players, the popularity of this World Cup in Brazil is very high online.

During this period, a group of viewers were inevitably taken away by CCTV, but most of the remaining viewers were enough to make PPTV's mouth water.

The person in charge of PPTV sports is crazy happy!

Their PPTV is considered top-notch in this aspect, but it has never fought such a rich battle. The copyright fee is not bad. After all, the copyrights of the five major leagues are not cheap. The key is the support from various channels and celebrities. What has PPTV really seen? Call the entertainment/media boss.

Originally, PPTV's sports section was relatively neutral within the company. There was even some conflict with Li Ji due to website rectification.

After all, they are the trump card of the website and do not need to join any party. Wei Yang and Suning, no matter who is in power, will not treat them badly.

Therefore, their mentality is very detached. They are not as welcoming as other departments to Wei Yang's joining. They have more of a wait-and-see attitude, and they will resist if their interests are harmed.

But after the World Cup started, PPTV saw the operations and energy of Wei Yang and Li Ji, and many people were convinced.

It may be a bit exaggerated to return directly, but many people's attitudes have begun to soften, and they are more obedient to the orders of Wei Yang and others. It is estimated that it will not be long before the sports sector will become a firm "minion" of Wei Yang's group.

Suning and his team naturally noticed all this, but there was nothing they could do.

They did a really nice job!

They originally planned that if Wei Yang and the others did not perform well after acquiring the rights to the World Cup with a large sum of money, they could attack and take back some initiative.

However, with the huge number of fans in the live broadcast room every day, the rapidly increasing number of sports members, the ever-increasing number of servers, and the overwhelming exposure and popularity of PPTV from outside, they would be bringing shame on themselves if they were to criticize it.

What makes them even more miserable is that the World Cup is just one part of the [PPTV Summer Strategy] formulated by Wei Yang.

No matter how good they are in sports, it's just a temporary guest appearance. Wei Yang and the others' real strengths are film and television and variety shows.

In mid-June, when the World Cup was in full swing, "Gu Jian Qi Tan" starring Damimi was released first.

At the same time, PPTV has also released a film list, including "Run" Season 2, "Soul Ferry 3", "Dark One", "Folk Fantasy", "A Thousand Bones" and other nearly ten film and television dramas that will be broadcast from July to August.

Quite a few of them are web dramas shot by Blue Whale, which were originally intended to be sold for money.

Later, after I decided to acquire PPTV, most of the online dramas were kept unsold, and now I am planning to release them all to build momentum for PPTV.

And that's not all, Wei Yang also has trump cards such as Fan Xiaopang's "Legend of Wu Mei Niang", "Sisters Over Flowers" and "Happy Comedian".

It will be launched at a staggered schedule after the summer season to maintain the competitiveness of PPTV. By the end of the year and the beginning of next year, Blue Whale will accumulate new projects and come up with another big one.

"With so many high-quality dramas and phenomenal hits, I don't believe that a website can't become popular."

Boss Wei made a bold statement that he would let the leaders of LeTV, Sohu, and Aiyougo see what saturated and explosive high-quality content output is...