Who are you calling powerful?

In Shanghai, the crew of "Gu Jian Qi Tan" participated in PPTV's recently launched self-made program "Celebrity Face to Face".

This program is a partner of another program "Entertainment Daily", and the team is almost the same.

Among them, "Entertainment Daily" sounds like a newspaper, but it is actually an entertainment information program.

Collect domestic and foreign entertainment news every day, and then integrate the reports into one issue a day. There will be inventory and special reports every week, month, year or when there is big news.

This kind of program is very common, such as Shanghai TV's "Entertainment Star World", Southeast TV's "Entertainment", Enlight Media's "Entertainment Live" and "China Music Chart", Hunan TV's "Entertainment Unlimited" Balabala.

I don’t know how much of the childhood of the post-90s or even post-00s generation is related to these programs. As soon as I get home from school, I will start to play back several channels.

Later, after the rise of online platforms such as Sohu, iQiyi, and LeTV, they also began to produce similar entertainment information programs.

This type of program may seem inconspicuous, but for the platform, it is not enough without it. It is also a good public opinion and propaganda position.

PPTV even had a similar program before, but its influence was relatively small, and its production and broadcast were not stable.

After Wei Yang took over, he sent dedicated personnel to rectify and expand the program and team. Variety shows such as "Entertainment Daily" also came into being, becoming the first batch of self-produced variety shows of Wei's PPTV.

It is difficult to build a name and influence for this kind of entertainment information program, and it requires a long period of operation to accumulate enough viewers.

To put it simply, there is news that attracts viewers, especially exclusive news.

When the time comes, put the watermark on it and hold the microphone with the program and station logo. When various media reprint it, it will help expose it unconsciously. The more times you show up, the more influence you will gain naturally.

Although "Entertainment Daily" has just started, it cannot afford to rely on the artist resources of Blue Whale.

Nothing but exclusive news and interviews!

Take the crew of "Nirvana in Fire" as an example. The entire filming process was kept secret and they rarely agreed to interviews with the media. All media outlets screamed anxiously, but they could only watch helplessly.

But only the interview team of "Entertainment Daily" went there five or six times and recorded a lot of exclusive material.

I released a small part and kept a lot of them to gain popularity when the TV series aired.

But after all, it is only entertainment information. Even if "Entertainment Daily" has received a lot of benefits, it is still far behind "Celebrity Face to Face".

Although the teams on both sides are quite different, the latter focuses more on celebrity interviews, and they are real-time.

In other words, whoever is the most popular right now, "Celebrity Face to Face" will look for him.

There is no need for a special venue, recording anywhere, direct face-to-face interviews, chatting about the stars' recent affairs and questions raised by the audience and fans. To put it bluntly, it is also a kind of popularity.

This kind of [real-time quick-question fragmented] interview became very popular in the later era of Weibo and short videos.

But although there are similar operations now, system standards have not yet been formed, and "Celebrity Face to Face" is considered to be ahead of the curve.

In the previous issues, "Celebrity Face to Face" mainly focused on several popular celebrities and guests of "Dad Is Back".

"Dad Is Back" has been airing for less than two months, but it is still gaining momentum.

The TV station's average ratings for the last two episodes have exceeded 2, and the cumulative broadcast volume has exceeded 1 billion+. Although it is not as phenomenal as "Run", it can be regarded as a small hit.

Several guests and cute kids also became popular, and "Celebrity Face to Face" followed suit. Not only did this site have a lot of views, but many program clips were also widely rebroadcast on Weibo and other platforms. It is currently considered the most popular on PPTV. Homemade variety show.

This time around PPTV’s summer strategy, Boss Wei gave instructions that variety shows such as “Entertainment Daily” should closely cooperate and interact frequently.

Not only should we do our own publicity work well, but we should also rely on the popularity of various guests and film and television variety show projects to improve our own influence and performance, quickly break out of similar competition, and become a new business card of PPTV.

The teams behind programs such as "Entertainment Daily" and "Celebrity Face to Face" still take this requirement very seriously.

PPTV’s summer strategy covers a wide range of areas, not only the rise and power-grabbing of the website, but also a major inspection of the managers and implementation staff of various internal departments.

Wei Yang is a new boss and is not familiar with many employees, so he needs an opportunity to consider the capabilities of each team.

Those who are capable will be comforted and entrusted with important responsibilities!

Those who are mediocre will be relegated to the sidelines, or simply leave!

Therefore, this summer strategy is not only a key node for PPTV, but also a coexistence of danger and opportunity for all internal employees.

Therefore, anyone who has some ambition and ability is gearing up, planning to show his face in front of the new boss and new executives, and achieve success and rise to the top.

After "Celebrity Face to Face" contacted the crew of "Gu Jian Qi Tan" this time, the team made multiple interview plans internally.

The person in charge later personally led the team, contacted and negotiated with the "Gu Jian Qi Tan" crew and various artist teams, arranged overall and individual interviews, discussed the process and issues, and made an appointment for a new interview with Balabala who became popular in the later show.

The preparations were sufficient and the actions were professional, even the battle-hardened Damimi was a little shocked.

"Where did Wei Yang dig this treasure from?"

His agent Zeng Jia just went to inquire about it and couldn't help but smile bitterly when he came back.

"It's not the elite who poached it, but the old man from PPTV. The person in charge used to do entertainment reporting on their website."

"I...I've never heard of his reputation before."

The entertainment industry is neither too small nor too big. Judging from their contact today, this person is definitely a talented person. How could he be unknown in the industry?

"I've never heard of it before. It's just become famous in the past two months. Maybe it's because a strong general has no weak soldiers."

Damimi loves to hear this!

In the past, although PPTV could not be said to be a raging nest, it did not have a very outstanding performance.

However, after Wei Yang took over, PPTV not only appeared frequently in a short period of time, but its development prospects were bright, and its employees also transformed and became bold and refined.

This shows that it is Wei Yang who has outstanding ability and strong charisma. He not only leads the website to rise, but also infects his subordinates to become better and better.

"As expected of my mother's man!"

Zeng Jia looked at Damimi's proud look and sighed in her heart, but she had to accept it.

When Wei Yang took over PPTV, although she was shocked and even decided to join PPTV, she was still affected by the criticism from the outside world, and she felt a little hesitant and worried.

However, two or three months later, although Zeng Jia was not sure about the internal fighting at PPTV, at least so far, he did not see any difficulties or setbacks for Wei Yang.

This also made Zeng Jia feel more at ease with her previous decision, and she even asked Damimi softly.

"Mr. Wei, did you say when our company will officially announce it to the public?"

"He didn't say it clearly, but he probably wanted to see the results of "Gu Jian Qi Tan". If the TV series is very popular, we will take advantage of the trend and make it public. It will be good for the company's reputation and publicity."

As early as May this year, Damimi's studio was officially reorganized into a company. The shareholders include Damimi, her two agents Zeng Jia and Zhao Ruoyao, and two leather bag companies whose boss is Wei Yang.

Damimi is the largest shareholder on the surface, personally holding 40% of the shares, and Weiyang's two companies each hold 20%.

For the remaining 20% ​​of the shares, Zeng Jia and Zhao Ruoyao took 15% and 5% respectively based on factors such as personal investment, their own channel resources and participation in management.

Just like Yang Tianzhen took 20% of the shares in Coral Entertainment, the resources and management capabilities of senior agents like Zeng and Zhao are also very important. The shares given are too low, so there is no need for others to follow you.

If they weren't reluctant to part with Damimi, the cash cow, and Boss Wei, the big mountain, the new company had bright prospects, and the two of them might not be willing to be small shareholders.

It is worth mentioning that the new company is not called [Jiaxing Entertainment], but changed to [Mixing Media]. After all, Zeng Jia is only a minority shareholder, and the real boss is Damimi.

[Power] is the name, [Xing] means progress, and [Power] is the beautiful vision of expecting Damimi and the company to make great strides and go further and further.

However, Boss Wei felt that the name was a bit forced, but he was ridiculed by Damimi instead. It was better than his seafood market.

Mi Xing Media has been established now, but they are not in a hurry to announce it. They are just waiting for a good opportunity to become famous immediately.

Damimi and even Wei Yang behind it have high expectations for this company, so they have to pay more attention to the company's reputation and influence, which will make it easier to build momentum, attract capital in the later stage, and even go public.

There is no doubt that this "Gu Jian Qi Tan" is a good opportunity.

Damimi also expressed her confidence in an interview with "Celebrity Face to Face".

"I think our drama will achieve good results. The male is handsome, the female is beautiful, and the plot is also very exciting. It may be liked by many young people... Will it be more popular than "Gong Lock Heart Jade"? Haha, I personally hope so."

Rouba and Qiao Zhenyu, who both star in the show, also expressed their optimism for the show. However, the actor Zhang Ruoyun was more cautious and answered questions very steadily.

I don’t blame the outside world, the crew and even PPTV for being optimistic about "The Story of Ancient Swords". In fact, the presentation of this drama is too good.

The heroine Da Mi Mi is a top-notch actress, represented by 85 Flowers.

The second male lead, Qiao Zhenyu, is a popular actor on the front line. If there had not been an accident and he came to the rescue, it would not have been his turn to play the supporting role.

The second female lead, Dili, is very sexy. After "Run", her popularity exploded. Her momentum is catching up with those 85 stars, and she seems to be the new top star.

There is only one male, Zhang Ruoyun, who is not well-known and is considered a hindrance.

But if the three kings bring one bronze, I can win even if I have the advantage, not to mention there are many niche players and powerful players to support them.

In addition, "Gu Jian Qi Tan" is already an influential game IP, and Blue Whale, which carries its golden brand, invested heavily in its production.

It can be said that among the many Blue Whale series TV series that have not been broadcast, "Gu Jian Qi Tan" is second only to "Nirvana in Fire" starring Wei Yang.

"A Thousand Bones of Flowers" and dramas such as "Legend of Dance" and "Ode to Joy" that are being planned one after another are ranked behind.

Therefore, this drama is perfect as PPTV's summer debut. The TV series has not yet been launched, and it has already become popular even before it is broadcast. It is only a preliminary promotion.

…

Under the spotlight, "Gu Jian Qi Tan" was broadcast on PPTV and Magic City Satellite TV in mid-June.

Many people in the outside world are surprised that Hunan TV has not competed with Magic City TV.

After all, in the past two years, whether it is Wei Yang, Damimi, or even Qiao Zhenyu, they have become closer to Hunan Satellite TV in terms of TV series. Previous rumors were that Hunan Satellite TV was closest to winning "The Legend of Ancient Swords" .

In fact, it is very simple for changes to occur, because Magic City TV gives more money.

Xiang Provincial Satellite TV has already bid very aggressively, with the exclusive first-round broadcast rights being 165 million. Subsequent bidding with various TV stations has led to 172 million.

This price, apart from "Celebrating More Than Years", which had a relatively complicated situation back then, is considered top-notch in the industry.

However, Modutai was the real big dog that couldn't hold it back. It directly spent 180 million in one go and promised many other conditions, such as cooperation with PPTV.

This is unacceptable to Hunan Satellite TV. It’s not that they can’t afford the money, but they also have to consider the layout of Mango TV.

So they turned around and won Tang Dynasty's "The Ballad of the Desert", hoping that with the combination of Hu Ge and Nazha, they could resist "The Legend of Ancient Swords".

Magic City TV has spent so much money, so naturally it hopes that "Gu Jian Qi Tan" will achieve good results.

And the latter did not live up to their heavy investment. The ratings on the first day nearly broke 2, and the ratings broke 2 in three days. It easily won the first place in the same period for many days, and its market share was three times that of the second place.

This result is so exaggerated that even though many people had expected it beforehand, they still couldn't help but gasp.

However, unlike TV stations, the online platform is where "Gu Jian Qi Tan" really shines.

Compared with other video websites, PPTV playback volume contains less water, so the data will not be particularly exaggerated.

"Daddy Is Back" is also a small hit variety show, with cumulative views of just over 1 billion in two months. If it were LeTV, the number would at least be several times higher.

However, under this environment, the number of views of "Gu Jian Qi Tan" exceeded 30 million on the day it premiered.

Halfway through the broadcast, the highest number of views in a single day was close to 100 million. In less than two weeks, the total number of views exceeded 1.5 billion. People inside PPTV thought that the technical department had tampered with the data.

In addition to the number of views, the online discussion is even more popular.

On the day "Gu Jian Qi Tan" was broadcast, in less than 24 hours, the number of discussions on the entire network approached 1.5 million, and the number of replies to related discussion posts was as high as 4.9 million.

During the hot broadcast period, the number of clicks and reads on the Weibo topic exceeded 500 million, with an average of 4 to 7 hot searches per day.

The hero Zhang Ruoyun has even set a new record for Weibo followers. Before the TV series has finished, Weibo fans have exceeded 10 million, and the related Weibo popularity list has topped the list for 11 consecutive days.

For a person who was just a second- and third-tier star a month and a half ago, it can be said that he has achieved a real hit in one drama.

The media also expressed great surprise and praise for the popularity of "Gu Jian Qi Tan", and even compared it with "Qing Yu Nian" at one time.

The "Celebrating More Than Years" trilogy is the most successful costume drama in the Chinese TV industry in the past two decades. Regardless of whether it is comparable or not, it is already a great success if it can be compared...