Who are you calling powerful?

On August 4th, "White Night" was broadcast live on PPTV, with four episodes released that day, and one episode every day thereafter.

That's right, PPTV has finally introduced the evil weekly broadcast rhythm.

"White Night" is not the first drama to do this.

July's "Tomb Raiders" actually followed the same approach, and even behaved worse. It may have more episodes than "White Night", but there were no updates on Mondays and Tuesdays.

The reason for doing this is very simple - profit!

The most important thing for TV dramas and online dramas is the ratings and the number of views. If there are ratings, there will be advertisements. If there are views, there will be VIPs. These are all red banknotes.

Web dramas are based on weekly units, and only a few episodes are broadcast a week. The purpose is to extend the broadcast cycle, maintain popularity and attract viewers for a longer period of time.

To put it more simply, a 40-episode drama, one episode every two days, is finished in 20 days, and the audience may just buy a month's VIP.

If 6 to 7 episodes are broadcast every week, viewers who follow the drama will be forced to buy VIP for two months.

There are also some ugly ones that air four episodes a week, and a 40-episode TV series can extend the serialization period to three months.

Anyone who has bought a video membership knows that many users do not subscribe for a long-term monthly subscription. A considerable number of people only sign up for a certain drama. This operation is equivalent to directly doubling the income of these members.

And if users use it for a long time, they are likely to develop user stickiness, and they may be converted into loyal users.

Even if you can't become a loyal user, you can't just watch one drama when you buy a membership. You can also browse other projects on the website, which are all traffic.

The platform has high traffic, advertisers are happy to pay, and all kinds of data are more beautiful. These are all real benefits.

At the same time, the long broadcast cycle will continuously increase the popularity and attention of the TV series, further attracting new viewers.

As we all know, many popular dramas rely on reruns, which means that even popular dramas have a lag in their spread. The broadcast cycle is extended to eliminate this lag and maximize the dividends during the serialization period. .

This kind of operation is not exclusive to PPTV. As early as a few years ago, several websites have been doing this one after another, and some websites have simply become the norm.

Even TV stations are following suit, but the TV platform has its own limitations, and this broadcast model is not recognized by most TV viewers.

But even so, the TV station still found another way.

Online dramas allow 40 episodes to be broadcast a few times a week. It is difficult for TV stations to change the mode of broadcasting two episodes a day, so just add water to 80 episodes, and the broadcast time will still be long.

This model of platform has many benefits, and the crew and actors cannot lose money. It can make more money by selling dramas, and the popularity and popularity of weekly broadcasts can be extended, which is also a big profit.

The only ones who really suffer are the viewers!

Either the number of episodes aired will be reduced, and you won't be able to watch it to your heart's content and have to wait for updates, or you'll have to endure a stinky and long foot-binding novel.

You can't criticize, because people have said that American, Japanese, and Korean dramas are broadcast less every Monday, and they can easily be cut in half. They are already very conscientious.

Boss Wei also thinks it's shameless, but that's the general trend in the industry. And the butt determines the head.

From the perspective of platform management, there is nothing wrong with doing this. You would be a fool not to do it, and it will also be more beneficial to the crew and the artists.

The only thing Wei Yang can do is to make PPTV look better, not to be a rebel, and not to compete with his peers.

Moreover, he doesn't care about other dramas. Boss Wei's own drama is guaranteed to have at least one episode every day during the serialization period. At least he can't let the audience who like him wait for a day.

One update a day is enough, but if you have to update it every once in a while, who are you really human?

Wei Yang may be a little willful in making this request, but he has the capital to be willful.

This is not only because he is the chairman of PPTV, but also because of his real achievements. The unrivaled appeal and brilliant achievements of domestic entertainment allow him to still have the capital to negotiate with the platform even if he is just an artist with no background.

"White Night" has been online for 24 hours, and the cumulative views of the four episodes exceeded 500 million!

The number of views of the Weibo topic "Chasing the Murderer in the White Night" exceeded 100 million before the broadcast. After the premiere, it approached 200 million at an extremely fast rate.

The topic #伟阳白夜之杀杀# was the top trending topic on Weibo for 11 hours on the day it premiered. Later, it was pushed down by the topic #白夜之杀狠[500Million] in the first broadcast.

Zhihu, Tianya, Baidu Tieba, Toutiao and other related online platforms exploded collectively. As if overnight, there was a buzzword called "Chasing the Murderer in the White Night" on the entire Internet.

On the third day of broadcast, Douban gave "White Night Chase" a high score of 9.0.

This is very rare among domestic dramas that are equally popular and have highly popular stars participating.

Of course, the reason for such a high score is inseparable from the high quality of "White Night".

Although it has only been broadcast for a few episodes, it has been widely praised by the audience for its excellent production, exciting plot, and online IQ reasoning.

At the same time, Wei Yang has not been without controversy in recent years, but overall he can be regarded as the "conscience" of domestic works.

Regardless of his personal life, everyone still has a lot of goodwill and confidence in him in terms of his works.

Even on the platform Douban, he is one of the few domestic film and television workers who is definitely recognized, especially in TV series, he has many fans.

The high score of "Nirvana in Fire" is a good proof. This time "White Night" has fewer loopholes and flaws, and its evaluation will naturally become higher.

What is even more appreciated is Boss Wei's acting skills!

This kind of voice has become more and more common in the past two years. In the earlier "Nirvana in Fire", many people thought that Boss Wei's acting skills have improved significantly and he has the intention of transforming into a powerful actor.

In July, Li Wen, who played the role in "Wushuang", was praised by many people, including some professional film critics.

However, in this movie, Wang Zhiwen and Wei Yang stole the spotlight, and Fan Xiaopang's performance was not bad. But in "White Night", Boss Wei is the undisputed core, and the performance is more difficult and complex.

Borrowing from a highly praised answer on Zhihu, "White Night" made me ignore Wei Yang himself for the first time, forget his attributes as a star and actor, and focus on the Guan brothers.

For a star actor with such strong personal attributes, being able to forget the person and remember the character is a great victory.

Boss Wei didn't say anything, but he was still happy in his heart.

He is a realist and is not obsessed with idols or strength.

But as an actor, after being an idol for a long time, he naturally hopes to be recognized for his professional abilities.

Only when you don't have something, you will long for something. When you have it, it doesn't matter anymore.

Maybe one day in the future, Boss Wei will become a recognized actor in people's mouth, but he will not be interested in this title, and he will talk about being an idol again with his old face.

…

Magic City, speeding business cars

Wei Yang was eating chocolate cake and sipping a bottle of Coke from time to time, which made Naza and Qin Lan who were in the same car look envious and scared.

As a female celebrity, these high-sugar and high-calorie desserts and carbonated drinks are simply equivalent to poison. She feels guilty even if she takes two bites to satisfy her cravings.

And Wei Yang usually doesn't eat this kind of food. He only tastes it briefly, so he can't be so unscrupulous.

The reason why this is so abnormal is because Boss Wei is gaining weight for the new movie.

This matter has been going on since July, but before that we still had to promote it, and we had to take some image into consideration, so we didn't go too indulgent.

Now that "White Night" is on the air, and the promotion is about to come to an end, Boss Wei doesn't sign many business deals anymore and doesn't attend many events, so he starts to work hard to gain weight.

Wei Yang's usual weight is on the thin side, which also means that it is more difficult for him to gain weight than normal people.

Fortunately, the new role doesn't make him fatter, it just makes him look more ordinary and greasy.

So Wei Yang's goal is 30 pounds. Let's see the effect first. If it still doesn't work, then continue eating.

At present, Wei Yang has gained 10 pounds, and when Nazha pinches him at night, he is a little fat, but his face has not changed much, which gives Boss Wei a headache.

Many times if you want to gain weight, you don't need to gain weight all over your body, just your face will be fat. After all, filming is mainly about your face, and your figure can be compensated with clothes or some props.

But this face of his is the most unsatisfactory. He never grows fat...

There was one portion of the cake left, and Wei Yang couldn't eat any more.

Wei Yang gained weight before when he was filming "Famous". In fact, this rapid weight gain may seem like a pleasure to eat, but in fact, only he knows the pain. It is very uncomfortable to have to eat when you can't eat.

Normally, Boss Wei worked hard, but after eating too much of this cake, he was a little too tired, so he looked at the other people.

"Want some?"

"If you don't want to eat, I won't eat. I won't eat."

Naza and Qin Lan hid far away, avoiding snakes and scorpions. They were obviously very worried about their self-control. If they took this bite, they would have to eat the rest of the cake, and their agent would be furious.

It's better not to eat it in the first place. Although you are greedy at the sight, you won't taste it and your resistance will be stronger.

The two of them could endure it, but Pan Yueming didn't have such good concentration. It could be seen from the shape of his face that he was fatter than the cream boy back then, and his ability to avoid food can be imagined.

"I'll do it, don't waste it."

Pan Yueming ate the cake happily, which made Qin Lan and Naza even more greedy.

Wei Yang just ate cake to gain weight, and since he wasn't hungry in the first place, he had no intention of enjoying it. He would collapse after eating a big mouthful, and the visual impact was not that great.

Pan Yueming just enjoyed the food. After taking a bite of the cake, his eyes narrowed with pleasure, like a senior mukbang constantly tempting the two of Qin.

In order to divert their attention, the two picked up their mobile phones to browse the news, and then Naza let out an exclamation.

"Brother...boss, our drama is a hit in Korea!"

As soon as these words came out, Pan Yueming didn't even eat the cake and looked at the phone screen that Naza had raised.

The above is a news report. In the past two days, "White Night" was in the top three of the popular list on Korean video websites in a short period of time, attracting widespread attention and discussion in South Korea.

The report also posted several screenshots of comments from Korean video websites and thoughtfully translated them.

[The tones and filters have a movie-like feel, and the texture is great]

[This is a Chinese online drama. It is developing very quickly and is very powerful]

[Wei Yang’s acting is so terrible, the way he raised his eyes scared me]

[Crazy and exciting, I like it]

[Oh, my two favorite actors from "East Palace" are working together again, I'm so happy]

[The update is too slow. Will the Chinese version be faster? Can anyone help reprint it?]

【……】

It can be seen that there are mostly positive reviews, and it may be due to targeted editing. Reports like this describing the overseas popularity of domestic works are generally positive.

After seeing this news, several people were very happy, especially Naza. They also saw someone mentioning "East Palace", which made them feel even more comfortable.

Boss Wei is the calmest one. One is that he has known about this for a long time, and it was he who finalized the purchase of the copyright in South Korea.

In addition, Boss Wei has exported too many dramas to Japan and South Korea in recent years.

There are many good results. Being a household name may be an exaggeration, but he is definitely one of the most famous foreign artists in Japan and South Korea.

Don't look at the fact that in China, there are daily clamors about the invasion of Hallyu. In South Korea, Boss Wei has also made the Korean media exclaim many times that he has set off a craze for Chinese dramas in Asia.

Japanese media also reported that Mr. Wei and his Blue Whale drama have been exported to East Asia many times, which was once called a successful counterattack against the Korean Wave.

However, there has always been a problem in China. It seems that historians have suffered a loss and written a special book, and they have taken advantage of the Spring and Autumn Period brushwork.

When overseas dramas become popular in China, I feel humiliated. I immediately scold domestic films and TV shows for not living up to expectations, and cry out that domestic entertainment is over.

When domestic film and television dramas are exported overseas, attention plummets. Even if the media helps to promote it, there are still some people who are various "truth emperors" who pour cold water on it from various angles.

If you can't compare with a country with weak culture, if you can't compare with it, it's a retreat. What's the point? How many aircraft carriers do you have...

Boss Wei doesn't even bother to pay attention to these bitches. It's no use calling them down. Blue Whale should promote it how it should be, and the netizens who support it and those above will also see what they should see.

The so-called tough words are just slaps in the face again and again.

This time "White Night Chase" also received a lot of media reports. Others saw it and were proud of it. On the contrary, Boss Wei felt that the data was "average" and it did not reach the top of the list. It was shameless to call it popular in Korea.

Qin, Na, Pan: "..."

Come on, come on, Boss Wei is starting again!

Who can compare with you, a popular Asian male god? Except for Naza and "East Palace" who have gained some popularity, the other two don't have the energy to go abroad.

"Look at your potential, Asia is nothing."

Boss Wei glanced at the three of them with disgust, took out his mobile phone, found a chat page, and handed it to Naza, who immediately heard the latter's exclamation.

"Netflix also wants to buy the rights to "White Night"?!"

Blue Whale has been very popular in Asia in recent years, but it is still far behind in the European and American markets, mainly due to cultural barriers.

The best-performing film in Europe and the United States in recent years is "Celebrating More Than Years", and Boss Wei has met European fans before.

But the main reason why this drama is definitely popular in Europe and the United States is its action and enjoyable drama core.

In contrast, "Nirvana in Fire", which is more in line with East Asian culture, although it has been launched on several overseas platforms, the response is far less than "Celebrating More Than Years".

This time "White Night" is better, because it is a mystery theme and can be watched without any threshold in most countries.

Therefore, Netflix took action and prepared to purchase the copyright. It is expected to be broadcast in 190 countries around the world in the future. It is also ranked among many domestic film and television dramas. It is also the first online drama to be broadcast on a large scale overseas.

Although it is still uncertain what kind of results "White Night" can achieve overseas, once I hear it is broadcast around the world, it feels extraordinary...