Who are you calling powerful?

With the strong rise of the Internet, major video websites have replaced the previous TV stations and become the center of the small screen.

Due to the differences between video websites and TV platforms, the crew's promotion model has also begun to change.

In addition to the normal variety show + social platform promotion in the TV era, promotion in the Internet era must be more diversified, with all-round high-frequency marketing and promotion online, offline, materials, peripherals, and cross-border cooperation.

During this period, a key that was emphasized and valued by the publicity team was [strong interactivity].

Through live broadcasts, offline activities, etc., we make the entertainment industry transparent, make celebrities more grounded, interact with fans and audiences further than social media, and shorten the distance between the two parties, making fans and audiences feel close and satisfied.

Film roadshows also follow this approach, with direct face-to-face communication between the creators and the audience.

Passers-by may not think it is a big deal, but for the audience and fans of the work itself, the effect is extremely good.

Otherwise, it wouldn’t have become a fixed process later on. This is something that the film and television publicity team has worked out little by little. Many companies and crews in the industry even value publicity and marketing more than the work itself.

In the traffic era, eyeballs come first!

No matter how good the work is, if no one reads it, you will still lose money. On the contrary, if the work has problems, but Xuanfa plays it beautifully, you can make a lot of money.

Although Boss Wei is not that outrageous, he is well-known in the industry for his emphasis on marketing and publicity.

As I have said more than once before, the success of the Blue Whale series of films is inseparable from the efforts of the publicity and development team.

Many people in the industry regard Wei Yang as the master of propaganda, and there is even a theory that Boss Wei started his career by relying on propaganda.

Especially "My Love from the Star".

The multi-channel explosion has caused a sensation in Asia. Not only has Fan Xiaopang's reputation been whitened and improved to a higher level, he has also become a top idol. It can definitely be regarded as a textbook project operation in the entertainment industry. He is still admired by many. fans and practitioners talk about it.

In recent years, Boss Wei has been less involved in the specific work of publicity and distribution.

But the emphasis remains the same as before, and occasionally there will be some discussions or suggestions.

Since "White Night" is Boss Wei's first pure online drama and involves PPTV's strategy, Wei Yang couldn't help but come back and participated in the formulation of part of the publicity work.

Among them, Boss Wei specifically mentioned that we should pay attention to the advantages of the Internet and proposed the "Sweeping Buildings" plan.

The so-called building sweeps later referred to in the entertainment or fan circles as artists from popular TV series going to the company buildings of major Internet companies for promotional activities.

To put it bluntly, it is similar in nature to a road show in a movie theater, but the style is more artist-oriented, so it can be regarded as a different kind of celebrity fan meeting.

In essence, the main creator and the audience interact offline!

However, movie roadshows have cinemas as carriers and theaters organize them on their behalf, so small screens are more troublesome.

There have been similar meet-and-greets in the past, in many ways, either spontaneously by fans, business cooperation events, TV programs, etc.

But obviously this kind of random activity tests the ability of the organizer. Some of them are good at it, but most of them are just a piece of cake.

Therefore, this approach has not become as routine as road shows.

It was not until later that iQiyi came up with an idea, which was to put the meeting inside their company.

In this way, it not only deepens the relationship between the crew and the platform, but also has celebrities visiting, which is also a benefit for the company's employees who like to follow stars and watch dramas. If it is publicized, the company can also get a wave of exposure, and the purpose and effect of the meet-and-greet are also achieved.

And because it is promoted within the company, most of the people present are employees, so the situation will not be too chaotic, and organizational strength and safety are guaranteed.

As a result, Li Xian and Yang Zi's "Dear Beloved" in 2019 became the originator of house sweeping and was well received.

After that, many film crews began to follow suit and carry out related activities. Gradually, they formed the habit of sweeping buildings for publicity, and even many film crews came to join in the fun.

Boss Wei feels that the publicity method of "sweeping buildings" has certain merits.

The various benefits of strong interactivity mentioned earlier can be reflected. If the operation is good, topicality and traffic exposure are also indispensable, and it can also win traffic support from the platform.

For example, "White Night" went to Sina Weibo to sweep buildings. This is a good thing for the platform and employees, and they can't help but express their opinions.

Even if it is for the sake of its own platform, the traffic of "White Night Chaser" on the platform has definitely increased.

Boss Wei has no reason not to learn from this kind of activity that achieves multiple goals with one move and is a win-win situation for all parties.

So after "White Night Chase" became a hit and accumulated enough buzz, it started to sweep the floor.

The first stop for house sweeping is not PPTV, but Station B, which is headquartered in Shanghai.

After all, the main purpose of sweeping buildings is to gain platform support. PPTV and "White Night Chase" are irrespective of each other and have already reached full traffic, so there is no need to waste this effort.

Besides, other crew members only receive benefits. Wei Yang is the chairman of PPTV after all.

I was somewhat concerned about my face, but I was also afraid that the people below me wouldn't be able to let go, so I decided to stay at station B.

Although Boss Wei is a shareholder of Station B, his sense of presence is not that high. There is no need to worry about employees being too reserved, resulting in poor interaction. At the same time, Station B is a friend station. When good things happen, you must first stick to your own people, and others will do the same. Provide the highest degree of cooperation.

…

"Is this the headquarters of Bili Bili?"

Naza looked at the small golden TV at the door of the building, curiosity flashing in his eyes.

Station B has developed rapidly in the past two years. As of the second quarter at the end of June, the average monthly active users have exceeded 45 million.

It seems inferior to several major video websites, and is even beaten by the fast-rising short video platform Kuaishou, but its user stickiness is excellent, and the most important thing is that it has great influence among teenagers and college students.

This means that Station B controls the main force of traffic at this stage and has great potential in the future.

It can be said that the Internet companies that have emerged in the past two years, such as Kuaishou, Bilibili, Toutiao and major live broadcast websites, are all popular, and some valuations have exceeded PPTV.

Naza, Qin Lan and others have also played at Station B.

At this time, B stood in the eyes of many celebrities. One of the impressions was that he was very good at editing, some of which were positive and some of which were pranks.

Sun Honglei and Zhang Yixing have publicly forwarded Station B's edited video of "Extreme Challenge" on Weibo and expressed their appreciation.

Damimi and Hu Ge simply retweeted their own Bilibili videos of ghosts and animals to laugh at themselves.

Therefore, many celebrities usually come to Station B to watch their own relevant clips.

Boss Wei didn't know what Qin Lan and Pan Yueming were looking at, but he had seen with his own eyes that Naza had collected a lot of beautiful clips from "East Palace".

We had discussed it with Station B before we came. As soon as they got off the bus and looked around, they saw a few people coming to greet them.

The leader is naturally Uncle Chen, the chairman of Station B. If other crews come over, Uncle Chen may come forward or send a senior executive over, but the majority shareholder Wei is here in person, and Uncle Chen has to give this face.

"Mr. Wei, it's been a hard journey."

"Dr. Chen, Mr. Xu, excuse me."

"No, this is also a good thing for our company. Everyone is very happy to hear that you are coming, and they are all waiting for you."

"..."

After exchanging a few pleasantries, Wei Yang and the others entered the building directly without chatting further downstairs. As soon as they entered the lobby, they saw a small three-digit number of employees gathered here. When they saw them, they greeted them excitedly.

"Ahhhh, Wei Yang!!!"

"Nazanazha, I love you,"

"Hello, Captain Zhou."

"Look here, look here!"

"..."

In order to welcome Boss Wei, Uncle Chen simply led the team to the first floor to wait.

Wei Yang waved and said hello to everyone, which attracted even more enthusiastic cheers. However, there were employees responsible for maintaining order. Although everyone was excited, the formation was not disordered.

A few people from Nazha came forward to interact first, and Wei Yang took the time to communicate with Uncle Chen.

"This is too grand."

Station B is not so bold as to directly rent out a building. There are still many other companies. Bringing so many people here is a bit excessive.

"I didn't bring this, it was their own wish."

Uncle Chen explained, then smiled: "Mr. Wei underestimates your influence. If I hadn't stopped you just now, everyone would have been waiting at the door."

Xu Yi, the webmaster next to him, also expressed emotion: "We announced this two days ago, but in the past two days, everyone was not in the mood to work because they were waiting for you. Even the deputy director of finance came to me quietly after get off work and asked if he could Bring your family.”

Wei Yang still underestimated his power in leading a team to sweep the building.

In the previous life, it was common for employees of major factories to scream and cheer when they saw some celebrities coming to do business. There was no precedent in this time and space, and Wei Yang came in person, and the effect was unprecedented.

Not to mention those employees who like to watch TV dramas and chase stars, but they are not interested in the entertainment industry and don't like celebrities. Don't you want to come and see the super rich?

Don’t forget that in addition to being a celebrity, Boss Wei is also a well-known Internet tycoon and business legend.

For these Internet practitioners and migrant workers who dream of getting ahead, it has a fatal attraction.

Originally, according to the process, everyone interacted within the Bilibili company, and even the scene was arranged.

But there are too many people now, so we can't just leave people behind. What's more important is that employees from other companies seemed to have heard the news, and some people decided to leave to watch the fun.

The situation at the scene was still manageable, but the elevators were all occupied, making it impossible to move.

Simply, Wei Yang and the others distributed some benefits on the spot, such as autographs, photos, and "White Night" peripheral dolls and posters, while arranging for people to occupy the elevator.

After everyone's emotions have been stabilized, they will be explained, and then the main creator will leave first, and then wait for everyone to meet up at Station B.

In this way, the employees at Station B accepted it well. It was a bit troublesome at most, and they were satisfied to get a wave of benefits in advance.

But employees from other companies felt a bit uncomfortable, and some smart ones began to fish in troubled waters to see if they could sneak into the ranks of employees at Station B.

The smartest one is the property management company of the building. In the name of helping with security, a large group of people also rushed to the area where Station B is located. Several senior executives also relied on their familiarity with Mr. Xu to come over and chat with Mr. Wei. A few words.

After working for a while, I finally arrived at the conference venue prepared at Station B. The conference room was almost overcrowded by the employees who came to participate.

The main creator and the employees in the front row were almost face to face, with a distance of less than one meter. Naza also took a few packs of snacks handed to her by fans.

The host was also an employee of Station B, so he was probably an amateur. He was quite nervous when facing Boss Wei, so Wei Yang comforted him with a joke.

"What are you afraid of in your territory? It's us who are really afraid. I'm even afraid that you won't let us leave for a while."

As soon as these words came out, many B station employees actually urged Wei Yang to stay and not leave, Wei Yang joked.

"Aren't you going to take care of food and housing?"

A boy wearing glasses shouted: "Our cafeteria is very delicious, you can try it."

"Okay, I'll remember you and I'll ask you to swipe your card soon. You can't run away."

Another girl was more bold: "I'll treat you to a meal, and then go back to my house in the evening."

The crowd burst into laughter, and then a few girls stood up to grab him. The scale became more and more bold, and Wei Yang's head shook like a rattle.

"Boys, be careful when you go out. My mother won't let me play with you female gangsters."

Everyone laughed, and a short boy next to them said something shocking: "Is it okay to go home with the guy?"

Wei Yang immediately looked at Uncle Chen who was watching the excitement: "Director Chen, do shareholders have the right to fire employees?"

Uncle Chen would also chime in: "Yes, yes, but the chairman has to agree. But now it's mainly the chairman who doesn't agree."

As soon as he finished speaking, several brave men stepped forward to take Boss Wei home. Boss Wei was so frightened that he was about to run away and even pushed Pan Yueming out to prevent the disaster.

After having fun for a while, there was no sense of unfamiliarity anymore, and the atmosphere was extremely warm and intense. A few people from Nazha also came out to chat with everyone.

The host also got into the mood, first chatting about "White Night Chase", and then asked everyone about their origins with Station B.

Wei Yang is a shareholder of Station B, and Blue Whale Group has started cooperating with Station B very early. During this period, Blue Whale Group artists such as Naza also officially entered Station B.

Naza has a lot of fans, more than 400,000, and he is considered a big UP fan at Station B at this stage.

Wei Yang has more fans than him, but not many. It’s not that Boss Wei doesn’t have enough appeal, but that he posts too few works, only a few a year. It’s considered a half-zombie account, so it’s not easy to increase his followers quickly.

However, this time Boss Wei also revealed that he does not play official accounts, but is used to using small accounts to browse Station B.

His favorite videos and UP owners are mainly about food. He often watches [Eclipse Diary] [Foodies Please Close Your Eyes] [Manshi Slow Talk] [Li Ziqi] [Master’s Dishes].

There is also football, but at this stage there are no football UP owners, there are more detailed information and clips.

In addition, he also watched some film and television clips about him, and he was not afraid of both positive and evil aspects.

Food and football are easy to talk about, but I heard that Wei Yang also watches related clips of himself, and everyone is curious about which one he likes.

Boss Wei hesitated for a moment and revealed an UP called [Changle Weiyang]. It was not difficult to tell from this name that he was probably a fan of Boss Wei.

In fact, this person is indeed a die-hard fan of Boss Wei and has edited many videos of Wei Yang, the most well-known of which is CP Xiang.

He has the style of Boss Wei, who is very philanthropic and welcomes all comers.

The CPs of Zhao Liying, Liu Shishi, Fan Xiaopang, Damimi, Xinjiang Ermei and Boss Wei were all edited. Even Liu Tianxian, Zhou Gongzi and others who Wei Yang had never worked with also spliced ​​the materials together and later even Some foreign actresses and early classic screen images also began to be cut.

Therefore, his fans jokingly call him "The Manager of the Jingshi Room", and he pulls all the beauties into the arms of his idol Wei Yang.

I originally thought it was just for fans to entertain themselves, but I didn't expect that Wei Yang also knew about it and even favored it.

The host didn't know the plot, and asked Wei Yang what he wanted to say to the UP host. Wei Yang thought for a moment and said eight words.

"I'm very relieved, keep working hard!"