You're forcing me to be reborn, right?

In the small living room of Starlight City, there was a brief silence. For just over three minutes, Cheng Zhuyao talked about Pomelo Tea's new business model that was different from the traditional milk tea industry, and asked Yue Dongyi to directly change the investment amount from 80 million. Doubled to 160 million, but no one expected that he would refuse so decisively. Moreover, he also set the price at 100 million. Fortunately, Shen Minglang was not present at this moment, otherwise, he would definitely be unable to bear it: Cousin ,are you crazy? Cheng Zhu's approach is indeed quite confusing.

Obviously when Tiancheng Capital came to the door, because the other party was one minute late, he directly reduced the price to 130 million.

"If you are late for a minute, you will get an extra 100 million." This sentence has been widely circulated in the investment circle recently. There is no way, this melon is indeed very filling, making it difficult not to eat it. Of course, some discerning people in the investment circle know that the young founder of Pomelo Tea has high expectations in his heart, so what he wants The picture is not at all the mere 30 million offered by Tiancheng Capital.

Yue Dongyi just made a simple calculation in his mind.

He feels that based on the current situation of Pomelo Tea, it will cost at least 100 million in 2015 alone. This is just a base number.

If it's more than tens of millions, it will be relatively abundant. He thinks that the amount of 160 million is enough for this young man to freely go to thousands in 2015. With his keen business acumen, he is extremely optimistic about the prospects of high-end Internet celebrity milk tea. In his opinion, it may not take three years, maybe in about two years or even two years, Pomelo Tea can start its second round of financing. ! Once the second round of financing is entered, the amount of money raised is not as simple as 120 million. The amount will roll up and reach an extremely astonishing and terrifying figure. For Yue Dongyi, he Since he is extremely optimistic about the Pomelo Tea project, the more he invests in the first round, the greater the subsequent returns will be. In this way, if it really enters the second or even third round of financing, Pulin Capital will have more room. But he didn't expect that Cheng Zhu would refuse immediately, and he refused without even thinking.

Do you think that if Principle Capital invested 160 million, it would take too much? "Yue Dongyi thought to himself.

He controlled the rhythm of the entire conversation at the beginning, but as Cheng Zhu spoke twice, the rhythm seemed to start to mess up. Yue Lingjing looked aside, and she changed from being distracted at the beginning to being curious. Hong Shu Yuan also started to want to know what Cheng Zhu was thinking about. Xiao Cheng, you should know the number 100 million. For Pomelo Tea, I can only say... - is enough. Yue Dongyi said. He looked at Cheng Zhu, who had a normal expression, and suddenly smiled.

I almost forgot that Xiao Cheng is not an ordinary freshman. He can take e-commerce to this level. In a few months, he should have a sum of money on hand that can be used flexibly. "

Cheng Zhu: "...Sure enough, my status as a QQ tycoon is as transparent as it is in front of Principle Capital, and I can't hide it at all. This is the case in the big information era. What company did you start and what did you invest in?" Enterprise, how many shares it holds... Even in 2015, it is not difficult to check. Yue Dongyi also knows that another little guy named Shen Minglang in the Youcha team has an unusual family situation. Jingjing sat next to him, that's why he didn't say QQ underwear directly. As an uncle, he was still a little taboo about saying these words in front of Jingjing.

In fact, Yue Dongyi also went to get a closer look at the series of operations that Cheng Zhu opened the QQ underwear store. Did he have any prejudice or even discrimination against the young man in front of him just because he was selling such a sensitive thing? On the contrary, he felt that Cheng Zhu had great ideas.

Although the road is wild, the path is steady!

Investors like them look at projects with a marginal return rate, and there are large investment companies behind them. What Cheng Zhu is doing is a legitimate business, so what's the point?

In fact, through QQ Underwear, we can also see how superb this young man's marketing methods are. He seems to be able to show different marketing methods in different businesses. He is a real marketing genius!

For this reason, Yue Dongyi was really unwilling to invest only 100 million. It can be seen from his past investment experience that he is not a person who likes to make small fuss.

Otherwise, he would not have become a legendary figure in the investment field. "One hundred million is too little for us at Principle Capital." Yue Dongyi said. Yue Lingjing was watching from the sidelines and felt that the scene in front of her was very magical. According to her As we all know, in the past, many project leaders humbly begged their uncle to invest, and through various connections, they wanted Principle Capital to lend a hand. For example, her father, who always likes to look down on him, knew that he didn't like his brother-in-law, so he often said in front of his daughter: "Yue Dongyi just has too many people begging him every day!"

But now it's better. Pulin Capital wants to give more money, but the other party refuses to accept it!

"Mr. Yue, what you want from investment is a return, isn't it?" Cheng Zhu said: "I believe that the final return from an investment of 100 million will definitely exceed Mr. Yue's current expectations, or even increase several times!"

"Oh? Are you so confident?" Yue Dongyi raised his eyes and looked at him.

He felt that the young man in front of him sounded very serious about the exchange between the two of them. In fact, his meaning was very clear that Yue Dongyi thought the return money was too little.

Cheng Zhuze was telling him, assuming the return you want in your heart is five times, then I can get it ten or even fifteen times for you! What you gain in the end will definitely be much higher than the return you calculate with 160 million in your mind now! At this moment, Cheng Zhu met his gaze and calmly looked down at his phone.

There are only the last twenty seconds left in five minutes. "He said that he was very abrupt. Wen brought the topic back to Yue Dongyi who said he would be given 15 minutes, but he said that he only needed five minutes. The promised five minutes were not over yet. Yue Ji, you are a little anxious!

The "story" I told is not yet...completely finished!

Cheng Zhu began to describe content other than PPTL.

What I just described is the business model that Pomelo Tea is currently implementing.

"There will be a new model in 15 years."

In the last few seconds, he said three words.

Just three words made Yue Dongyi frown slightly and fall into deep thought. What Cheng Zhu said was: "Let's do a joint name!"

Yue Dongyi and Yue Lingjing left. It took him only five minutes after exchanging contact information with Cheng Zhu and shaking hands. He was convinced by Cheng Zhu.

In the first three minutes, he increased the value from 80 million to 160 million. He changed from wanting to share risks with other capital to wanting to participate in the first round of financing alone. The last few dozen seconds are actually the most critical.

In other words, Cheng Zhu actually used these last three words to convince Yue Dongyi to invest only 100 million. Yue Lingjing listened and watched, but in the end she was still a little confused.

She majored in fashion design, and such operations as co-branding are also common in the clothing industry.

It’s just that it’s only the beginning of 2015, and the trend of co-branding has not yet spread on a large scale. Unlike many years later, even luxury brands will start to engage in crazily co-branding in order to gain popularity and make money. The more typical ones are Balenciaga and Gucci. A certain joint name.

"But, how should we create a co-branded milk tea?" Yue Lingjing was a little confused. After the two got into the business car, Yue Dongyi glanced at Yue Lingjing and said with a smile: Jingjing, this alumnus of yours is very interesting. "Xiao Wu, who was on the same plane, was sitting in the driver's seat and driving. He was a little surprised when he heard these words. He rarely heard Mr. Yue praise people like this, not to mention that the other person was just a college student. "Uncle, a joint name can really make a milk tea popular. Brand? "It's rare for Yue Lingjing to be interested in business matters. It will definitely be effective, but it depends on how he operates." Yue Dongyi said: "To be precise, I haven't seen many milk tea brands. In fact, I don’t know whether joint branding is feasible or not. "Yue Dongyi said that the specific results depend on actual operations. But I think it is very good that he has such an idea."

You see, when he first opened Pomelo Tea opposite Starbucks and posted so many marketing articles on the Internet, he was actually trying to gain popularity by trying to gain popularity from Starbucks, and he was trying to forcefully promote the style of his own brand. high. "

His positioning is very accurate and the target he is looking for is also very accurate. "

The slogan of "creating a new force in Chinese beverages" is also beneficial. "

This is not the kind of blind porcelain, it is carefully designed by him. "

The initial momentum of a brand is actually very important. If the style is low at the beginning, it will be very difficult to increase it later.

This was one of his tough tactics, and this move alone was enough to make people look at this young man with admiration. "

When Yue Lingjing heard this, she couldn't help but think of the articles written by marketing accounts she had seen on Weibo. Not to mention, when they first saw it, everyone in her bedroom was very angry! Everyone is complaining about pomelo tea! Yue Dongyi continued: As for brand co-branding, it is difficult to say. It depends on what brand it is co-branded with, what is the purpose, and what is the gain you want to achieve. There are too many IPs in the world. "

In the final analysis, co-branding is actually a means of hype. "

I think it's good that he has this idea. "

And I can feel that he attaches great importance to the joint name and has great ambitions. "Yue Dongyi said in a deep voice.

Jingjing, just think about it, if there is no Pulin Capital behind Pomelo Tea, what level of brand co-branding do you think he can find? "

Definitely not a big brand. "Yue Lingjing replied to this point. If you have any brains, you can think that your store is indeed very popular, but so what?

You are still just a young seedling in the budding stage. How can you have the nerve to make such a request?

What qualifications do you have to co-brand with our big brand, and we won’t lose anything?

At the current stage of Pomelo Tea, it is simply impossible to cooperate with such a big brand. Even if there is, it will be a very unequal cooperation, and everyone will not be in an equal position.

But...-..-.You said you were backed by Prinx Capital, but the person who invested in your project was Prinx Capital's [partner]. Yue Dongyi, a legend in the investment world, had just raised 100 million yuan? Hello! Happy cooperation! ! !

Yue Dongyi smiled: "So, this kid has already made step-by-step plans in his mind, and he has been waiting here for a long time!"

Even if I didn't come to NU, he would still find a way to connect with other leading venture capital investors in the industry. "

We are investors, and sometimes we invest not only in the project, but also in the person behind the project. "This Cheng Zhu is very thoughtful and smart, haha, he looks a bit like me when I was young." Yue Dong Yixiao The sound is hearty. A classic among classics: "This child is like me".

What this kid wanted was more than just money from the beginning! "

"He wants more resources, he wants to take advantage of the situation!"

(ps: First update, please give me a monthly ticket!

My head doesn't hurt anymore today, but my neck hurts a lot, I don't understand...)