You're forcing me to be reborn, right?

Character: Cheng Zhu.

Unlock new achievement: Get the recognition of the old king of bullying. At this moment, Cheng Zhu didn't know that Yue Dongyi actually told Yue Lingjing that he had his style in the past. It can only be said that the way of pretending may be different between bullying kings, but the show-off energy in their bones is definitely similar. Speaking of which, if both of them are young bullying kings, they may dislike each other and be upset by each other's bullying, but the two are not of the same generation. The appearance of classmate Cheng made the old king of bullying Yue Dongyi start to recall the past years of glory. Classmate Yi Yi is young and in the prime of life!

The business car sped on the road in Hangzhou. Yue Dongyi was going to Ali.

He thought he had completely guessed Cheng Zhu, but he didn't know that this dog man had a deeper and more personal purpose in his heart [Yuzu Tea], outside the store.

Cheng Zhu looked at the sentence "Build a new force in Chinese beverages" on the screen and inexplicably wanted to put his hands on his waist. Then, he said to put his hands on his waist.

He just stood there with his hands on his hips and looked up, his heart full of pride!

One hundred million, this is a financing of one hundred million!

Even with Cheng Zhu's mentality, his heart was still a little surging. This means that 2015 is destined to be a year that will not be peaceful.

He can completely let go and do it drastically!

The reality will not allow pomelo tea to develop slowly, because after you have the signs, 100% of the fruits will be picked by other people. Pomelo tea needs explosive development, crazy development!

He can already imagine what kind of bloody storm the butcher knife in his hand will bring to the entire milk tea industry in 2015. He will hold a knife alone and chase the entire traditional milk tea industry!

He doesn't even blink, he is not afraid of dry eyes at all, and he has to cut for a year!

In fact, if the person I met today was not a big man in the investment circle of Yue Dongyi's level, I am afraid I don't need to talk about the joint venture so early. "Cheng Zhu said in his heart.

This person is too aggressive, my PPT can't suppress him." He was somewhat helpless about this. If the person who came was a partner of Tiancheng Capital, then Cheng Zhu's PPT would be enough to show off, and talking about the current business model of Youcha would be enough to make the other party's eyes light up. But Yue Dongyi can't do that. He can see the essence through the phenomenon, and he has seen through the current operation of Youcha. Then, he must give him something new that he has never heard of!

Joint branding, an extremely accurate sickle. The harvest of certain groups is really like having a built-in GPS positioning. You can't escape at all! For example, if you like a certain anime character very much, and you want to drink milk tea today, and two cups of milk tea are placed in front of you, of course you will choose the one that is jointly branded with the anime, and after buying it, you may not be able to resist posting it on WeChat Moments.

Another example is a collaboration with a top star's new drama, and fans will go crazy: In 2015, it was not yet the era of collaboration. Unlike many years later, collaboration can be seen everywhere. This innovative means can achieve terrible results in the early stage.

It is not just for making money.

Again, Cheng Sui never makes money just from selling milk tea!

In the final analysis, collaboration is also a kind of hype, and it can be said that it is mutual drainage. "

"It can quickly expand the brand's popularity, obtain 1 + 1 greater than 2 dissemination, and even break the circle effect!"

In this era of big information, if you only mess around in the milk tea circle, how many tricks can you come up with? It's just that the limitations in your own circle are too strong.

Collaboration is different, you can jump back and forth in various circles. "

As far as Cheng Zhu knows, Heytea in the previous life was a master of joint ventures. Statistics show that Heytea has collaborated with a total of 74 different brands in just four years. These brands cover various categories, including Okamoto and Durex. Of course, sometimes you still need to be cautious about joint ventures, otherwise it is easy to overturn, such as Heytea's joint venture with Mr. Muscle in 2021... As a reborn, Cheng Zhu is very clear that the road to joint ventures also has risks and opportunities. Some ideas are good, wanting to take a curious path, wanting to come up with new ideas, but whether the final result is good or bad is unknown. But he is a cheater, so he has no concerns in this regard. He knows very well what joint ventures are good and what joint ventures are bad. At the same time, he is also very clear about some of the co-branding operations.

Take Heytea's old rival Nayuki's Tea as an example. Nayuki's most recent explosion One of the collaborations was with Jay Chou, but the weird thing is that when Naixue was promoting the product, it never mentioned Jay Chou.

The reason is simple, because Jay Chou's authorization was not obtained at all, and Jay Chou himself was probably confused. Naixue just spent a little money to cooperate with an APP called Mint.

When the Metaverse was just popular, Jay Chou authorized Mint APP to use the Metaverse digital collection of Fantasy's album. Mint APP has the right to use Fantasy's album image to sell digital virtual collections. It seems that there is no physical object involved here.

Then, here comes the fun part.

Naixue and Mint APP created a virtual space of Fantasy Music Universe. You can enter by scanning the code when buying milk tea and get a virtual keychain. In order to guide you how to enter the virtual space, I specially made a batch of event materials for you, is that okay?

Anyway, I only used Fantasy’s album cover on my event materials. Who told you that the cover of this album was taken by yourself? It has your own face on it, Jay Chou. Anyway, Nayuki officially didn't mention Jay Chou at all. Although the mug had a photo of Fantasy's album printed on it, the co-sign was also written: Nayuki x Mint. However, marketing accounts are overwhelmingly mentioning Jay Chou, and customers who don’t know why are also frantically posting the word “Jay Chou” in their WeChat moments, feeling a sense of youthfulness. Na! I didn’t say Jay Chou! It’s what they said: This wave of operations can be said to have broken a leg. The result is... the milk tea is sold out all over the country!

This is just one of the cool tricks in the joint branding routine.

Of course, the most sensational collaboration in the beverage industry recently is definitely the Maotai-flavored latte between Moutai and Luckin Coffee. Although many people say it is a bad drink, it does not affect its popularity across the country. The supply exceeds the demand. Both parties make a lot of money, and the popularity rises directly. For me, with the advantage of my rebirth, I can have many You can learn from places, or even copy them, and of course, you should do your best to be better than them! Find ways to fix some of the places that are being criticized. He even turned and looked at the Starbucks opposite.

If conditions permit, it's not impossible to do it with Starbucks. "

Tea and coffee are very popular after childhood. "When Hong Lou's comb is rounded to Yong Yang, it's not me who's cheating."

After a while, Cheng Zhu took out his cell phone and checked the time. Shen Minglang was probably still at the supplier's place, so he would give him a call later. " He thought to himself. The reason why Cheng Zhu refused to let Pulin Capital invest 160 million was really because he didn't want such a powerful capital to take too much. He didn't care about tens of millions of dollars, he already had it.

What he wants is resources and leverage. One hundred million is enough. He will just wait until the process is completed before he throws this bomb to the world!

160 million is indeed too much, and he needs to leave more room for himself.

And...leave some space for the Shen family!

If only people like Shen Minglang joined in, the Shen family's early investment in pomelo tea would indeed be a bit small. ” he thought to himself.

He wanted to "kidnap" the entire Shen family so that they would not be able to get off his ship, so they would naturally need to invest more in the early stage. To put it simply, [sunk costs] are not enough!

If the Shen family didn't spend any capital, it would definitely be pointless.

Based on his current understanding of the Shen family, the young stepmother Wang Yushan does not have much power and does not have a high say in the Shen family. Basically, Shen's father has the final say. Some families are very strange. Instead, the stepmother takes over the magpie's nest and becomes the real power figure in the family. As for the juniors, Shen Qingning had the energy to put forward opinions, but Shen Minglang went aside, "Hey, let me call you Uncle Shen first. Uncle, I have reserved this space for you. Do you want to bleed a lot?" , it depends on your choice. Half an hour later, Cheng Zhu received the report from Shen Minglang on WeChat! After chatting, let’s go to the next supplier to compare,” he said. Mr. Shen has been very motivated recently. Obviously this is not a project he is leading, but he is still more enthusiastic than before. There was no way, just like the phone call Cheng Zhu made a few days ago, the other party added 100 million for every minute he was late, which made him almost sweat. Damn it, this will be a legend that can be told to others from now on!

My cousin is sitting in the rear and has already performed well. My cousin cannot stop charging into the battle.

Our brothers work together and our strength is as strong as gold!

What? You said Jiang Wanzhou is my cousin?

You fart! Cheng Zhu and I are cousins ​​who are not related by blood! After Cheng Zhu saw the WeChat message from Shen Minglang, he made a phone call and flew over. Is there anyone around him? "He asked first.

It's just me and Ning Ning now. "Shen Minglang replied: "Put your phone out and turn it on speakerphone." Cheng Zhu ordered Shen Minglang to do it immediately after hearing the words. Cheng Zhu's voice soon spread from the phone: "I just met with Prin Capital. We’re partners, we’ve finished talking.”

Shen Qingning glanced at the mobile phone held by Shen Minglang. In fact, she hadn't heard Cheng Zhu's voice for a long time. Listening to his calm voice, which was no different from the past, she felt mixed emotions in her heart and pursed her lips tightly. At this moment, the arrogant girl had no idea what this bitch man was thinking about behind his back. Shen Minglang didn't notice anything strange about his sister. He was extremely nervous now. "What, what should I say?" he asked.

After learning that Cheng Zhu was going to meet Yue Dongyi from Pulin Capital today, Shen Minglang went to Baidu to check it out, and then he knew how good this guy was and how tough Principle Capital was! Pulin Capital is one of the top venture capital companies in Shanghai. Dacheng Capital is simply not good enough, and they are not on the same level! It's really no joke when a partner of a company of this level comes in person.

Shen Minglang felt that Cheng Zhu's tone of voice was too calm and not exciting at all. He guessed that the ending might be good or bad. He probably said that he wanted to think about it again. "My cousin promised me that we are our own people. I don't want to be here." Pretend to be cool, lest I get hurt accidentally.”

Cheng Zhu does keep his word and tries to be restrained, but doesn't he tell you to put your phone on speakerphone?

A special situation, a special situation!

Your sister and I are just ordinary friends. We are still in the cold war recently, so we can't be completely considered as friends. As a result, Cheng Zhu's calm voice soon came from the phone again. In just one sentence, Shen Qingning next to Shen Minglang was shocked.

The final price agreed upon was 100 million, but Prin Capital insisted on investing 160 million... but I didn't agree. ”

(ps: Second update, please give me a monthly vote!)