You're forcing me to be reborn, right?
Chapter 385: A big move that shocked the industry
"Sticky, very appetizing." - Ye Zi.
......
In the hotel suite, Ye Zi had to brush her teeth in the bathroom first, even though she was just having a midnight snack.
Some people have a very obvious pharyngeal reflex. If you use a toothbrush to brush the root of your tongue when brushing your teeth, you will feel nauseous.
Ye Zi's pharyngeal reflex is very weak, and her M attribute is exploding, so there is no need to treat her gently. She has a strong tolerance.
However, although Ye Zi said it was very appetizing, she didn't eat much for the midnight snack.
Because she saw that Cheng Zhu had a good appetite, she was worried that the boss would not eat enough.
After two rounds of exercise, Cheng Zhu was really hungry.
During the whole process, he didn't pay too much attention to how much Ye Zi ate.
Thinking about it carefully, he actually didn't know much about Ye Zi's appetite. The two of them had rarely eaten together.
Ye Zi not only didn't eat midnight snacks, but sometimes she even skipped dinner.
"Boss, your face seems a little dry." The photographer held his chin with one hand and looked at Cheng Zhu.
She just loved to stare at him blankly.
"Really?" Cheng Zhu touched his cheek and said, "It's winter, so it's normal."
"How about this, I have a hydrating mask, I'll put one on you later, and then give you a massage, first a head massage, then a shoulder massage, and a leg massage." Ye Zi suggested.
"Huh? You've learned head massage?" Cheng Zhu was a little surprised.
Last time [Follow the Wind and Dive into Ye], Ye Zi gave him a massage, which she learned from the video.
Compared with professional technicians, there is definitely a gap, and the strength of the massage can't be compared with those old ladies.
But overall, it's still comfortable.
I didn't expect that there would be a new project this time, a head massage.
"When I was free at home, I taught myself again." Ye Zi smiled and said, "I bought the course on Taobao, it's very technical."
"Really? Then I'll enjoy it later."
After finishing the midnight snack, Cheng Zhu went to wash his face, and then lay down on the bed, with his head resting on the edge of the big bed.
Ye Zi threw the pillow on the sofa onto the carpet, and then knelt on it.
In this position, her peachy buttocks just touched her heels, and from the side, she had an indescribable curvaceous beauty.
"Boss, let me apply the mask first." She whispered.
"Yeah." Cheng Zhu slowly closed his eyes.
In a moment, he felt a chill on his face.
Ye Zi gently applied the mask to Cheng Zhu, making sure it fit well.
Then, she took out a horn comb from her bag on the floor.
She bought a horn meridian comb for massage online, but didn't use it immediately.
This kind of comb is not cheap, and a good quality one costs several hundred yuan.
She first pressed Cheng Zhu's scalp with her hands, and rubbed the temples and other acupuncture points.
After pressing for a while, the horn comb came in handy.
As time passed, Cheng Zhu, who was wearing a mask, breathed steadily under her head massage, and then fell into a shallow sleep.
He was indeed a little tired during this period.
Whether it was work or life, Cheng Zhu had been working non-stop.
Ye Zi lowered her head slightly and looked at his sleeping face.
To be honest, after playing poker, he was also responsible for cleaning up, and after cleaning up, he helped to take a bath, and after taking a bath, he also provided head massage services. If this is not considered to be desperately trying to please, then there is really nothing that can be called pleasing.
Ye Zi, who was inferior, was just doing her best to serve Cheng Zhu.
She didn't think there was anything wrong with it.
In fact, she watched Cheng Zhu fall asleep under her massage, and she felt a great sense of satisfaction in her heart.
She knew that there were some things that others would not do for him.
Then, she would do it.
"This may be my only value in the boss's life."
Cheng Zhu was also quite surprised that he actually slept for more than an hour.
What surprised him even more was that during this more than an hour, Ye Zi was afraid of waking him up, so she kept pressing him gently.
As for the mask on her face, she carefully took it off after applying it for fifteen minutes.
After a short nap, he felt that he had not slept enough.
Originally, he planned not to stay here as usual.
This kind of thing, usually, will happen once and then twice.
Over time, many women will become more and more clingy.
But after thinking about it, he said to Ye Zi: "I'll stay here tonight. I'm too lazy to drive back. What about you?"
"I can!" Ye Zi immediately made a pleasantly surprised sound, with undisguised joy and satisfaction in her tone.
After saying that, she felt that this was not good, and immediately added very sensibly: "Boss, you can come as you please, don't worry about me, whether it is today or in the future, I can do whatever I want."
This is to tell him that she will not pester you and not let you leave in the future just because she has stayed overnight a few times.
Ye Zi is very clear that self-positioning must be clear and she must put herself in the right position.
But after washing up, when the two lay down on the bed, she curled up in Cheng Zhu's arms, sticking tightly.
"But we still have to cherish the time we can cherish." She squeezed into Cheng Zhu's arms again.
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In his opinion: "You just owe [Mixue Ice City] to clean up."
In Cheng Zhu's impression, Mixue Ice City's crazy expansion period was a few years later.
It was only in 2014 that it officially began to move towards the national market.
If you really want to raise prices, who can beat Mixue?
This is 22 years ago, and there are more than 20,000 milk tea brands in the world. Let alone the domestic market, they are eyeing the global market.
Later, they became the fifth largest fast food chain in the world, second only to McDonald's, Subway, Starbucks, and KFC.
However, there is still a big difference between the path taken by Mixue and Cheng Zhu.
They focus on warehousing and logistics.
Therefore, Cheng Zhu is very clear: "If you only know how to fight price wars, then in a few years, you will receive a painful lesson!"
He opened a milk tea shop to play capital operation.
In addition, there are too many people with high prices, and Mixue is not a group of customers at all, so they can't fight even if they want to.
"In recent years, the market has been upgrading consumption."
"In a few years, the market will start to downgrade consumption."
When the day of real consumption downgrade comes, Cheng Zhu must have been fully prepared.
Of course, he has this advantage of being a reborn person, but Brother Xiong doesn't.
He is now watching a group of people rushing into the brown sugar market, and everyone is using their own tricks, and the dogs are about to get their heads beaten out.
These days, he has been looking at the data of Mocha, and the brown sugar thick milk that he has high hopes for has not achieved the expected results.
It is obvious that Mocha used to have the exclusive brown sugar market in the country, but now it can no longer do so.
"The market share is declining every day!"
"But more and more brands are joining the melee!"
He suddenly felt that Cheng Zhu's side was the least affected.
Even though he is the real pioneer of the brown sugar series, his current attitude is a bit like a spectator?
He just sits high up and watches you guys, a group of affordable milk tea brands, fighting each other, and has been watching coldly.
What makes Zhou Jianxiong feel most desperate is: "We fight a price war, and he won't be affected much in the future."
"Because he really sells too expensive! Everyone's prices have always been very different!"
What does your affordable brand price reduction have to do with my luxury brand?
"He should have a market share in brown sugar, and he will probably always have it!"
Everyone thought that this young man was crazy at first, daring to sell such expensive milk tea.
But now, some benefits are highlighted!
Zhou Jianxiong has been quietly following the developments of Youcha recently.
However, Youcha has been hyping up the financing recently, and the next move has not been announced.
This makes all major milk tea brands feel that they still have time.
Zhou Jianxiong began to have some intuition: "Youcha should not have any big moves before the New Year, right?"
But in the afternoon, he deeply realized that this was all his illusion!
After getting the financing money, Cheng Zhu hired a team and started to act outside.
At 2 o'clock in the afternoon, Youcha's official microblog and public account, wzhashyn.c, began to announce a big event.
To be precise, it released a picture.
It is clearly written on the picture: Youcha Hangzhou Lakeside Store is in operation, Youcha Hangzhou Vientiane Store is in operation
This picture lists not only 4 stores in Hangzhou, but also 4 stores in Shanghai, 4 stores in Beijing, 3 stores in Shenzhen, and 3 stores in Guangzhou!
A total of 18 stores, all in operation!
If this is a chessboard, Cheng Zhuyi will make moves in all first-tier cities!
You know, this is a first-tier city, and the investment in each store written here will be very high, which is not at the same level as other brands of milk tea shops.
Announcement of 18 stores at once is really crazy!
What's even crazier is that at the end of the picture, there is a line of words.
"Youcha will strive to have at least one store in all first-tier cities and new first-tier cities across the country in the first quarter of 2015, so stay tuned!"
As soon as this news came out, it caused a sensation in the milk tea industry.
The first quarter? There is such a goal in the first quarter?
You don't leave us any time at all, you don't leave us any room at all!
Evil obstacle! You announced this kind of news before the New Year. Don't you want us colleagues to have a peaceful New Year?
You are so amazing to have 100 million, right?
Cheng Zhu: It is indeed amazing.
To be precise, the outside world thought he only had 100 million, but it was actually 160 million!
The extra 60 million can do a lot of things.
Moreover, every time a Youcha store is opened, a large amount of sales will be received every day, and the return rate is also amazing.
A huge shadow began to loom over the hearts of everyone in the industry.
"It's troublesome, he is going to start burning money!" MC
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