You're forcing me to be reborn, right?

In the milk tea industry across the country, so far, no milk tea brand has ever had more than 100 million in capital at its start-up stage!

For example, Zhou Jianxiong's bubble tea started from a small mom-and-pop shop with his wife and gradually expanded.

These milk tea brands that follow the franchise store model do not need so much money to operate in the early stage.

What's more, in the early years, everyone regarded milk tea shops as small-scale businesses.

Many girls want to start a business, and their first choice is to open a milk tea franchise store.

Even if you want to create your own brand, bringing a few million into the business is considered a splendid operation.

There is no one like him. His first store was opened in a top business district in a big city, and the investment in the first store was worth more than ten stores.

Immediately afterwards, he received 100 million in financing and started burning money like crazy!

It is certainly impossible to say that I am not envious.

Zhou Jianxiong recalled the difficult years of struggle at the beginning, and recalled those days when he got up early and worked late at night.

"If someone had invested 100 million in me back then, then tens of millions would have been a lot of money!"

But Brother Xiong changed his mind and immediately sat down on the chair again.

"A traditional milk tea shop like ours gave me tens of millions, and I didn't know how to spend it at that time!" He sighed.

First of all, at that time, I was just an ordinary young man, and I never even thought that one day I would be able to make the milk tea brand so big.

No matter the vision, experience, or means, they are not enough to control such a large amount of wealth!

Secondly, this kind of franchise model does not require such a large investment in the early stage. The franchise model needs to snowball.

But what about this Cheng Zhu?

He's just a freshman in college, and he doesn't seem to be from the second generation of super rich people, but his methods and vision are quite terrifying!

If he were in charge, he would not give priority to opening so many stores in all first-tier cities.

"I will give priority to occupying Zhejiang Province and use Zhejiang Province as my base camp, and then gradually expand outward." Zhou Jianxiong thought.

He doesn't have that much courage!

After careful calculation, the total cost of these 18 stores is definitely a shocking number!

The first step after financing is such a big step, people without courage will definitely not be able to do it.

"Or is he just burning other people's money, so he doesn't feel bad?" Zhou Jianxiong shook his head, saying that he couldn't see through this young man.

No one expected that several big brands in the milk tea industry were fighting each other and getting involved in various ways. As a result, the one who brought the greatest sense of oppression to everyone turned out to be a newbie!

He opened the comment area of ​​Youcha's official WeChat account and found that the comments below were also very popular. Many netizens from first-tier cities left messages expressing their expectations.

"Is Hangcheng finally going to open a branch? Then it will be much more convenient to buy milk tea from now on!"

"Are you coming to Shencheng? Okay, okay!"

"When the Beijing store opens, I'm going to buy a cup to see if it's really that delicious."

“It’s long past time to open a branch in Hangzhou, the queues are so long.”

"No, is it because our second-tier cities don't deserve it?"

"Can you come to the business district next to my house and open one?"

It's obvious that the people who come to pay attention are real fans, who have been purified.

"Once these 18 stores open, they will also take away the local brown sugar milk tea market share." Xiongge thought to himself.

"After all, he is the founder of the Brown Sugar series."

"We can only get a share of the cheap market that he doesn't want."

Zhou Jianxiong sighed, and then received an email.

He opened it and took a look. It was the franchise application that [Mocha] received last week.

"It's down 13% from last week." He looked at the data with a splitting headache.

Previously, Bucha had exclusive access to the brown sugar market, and the franchise hotline was flooded with calls!

There are countless people who come to inquire, and I can’t even get through the franchise application.

Despite the fact that it only dropped 13%, this was still based on spending 10 million yuan in promotional expenses.

They say shopping malls are like battlefields.

Cheng Zhu said that brands such as bubble tea should pay a price.

Again:

“My enemy is not the entire traditional milk tea industry, but the enemy of the entire traditional milk tea industry is me.”

In the hotel suite, Cheng Zhu took a nap today and didn't wake up until near noon.

Perhaps it was because he had been too tired recently, or perhaps Ye Zi's head massage relieved his stress and made him sleep deeper.

Before falling asleep, he felt very sleepy. He originally planned to set an alarm clock for 11 o'clock, but Ye Zi said it was not necessary and said that she would ask Cheng Zhu to wake up.

As a result, at 11 o'clock, he really enjoyed Ye Zi's wake-up service.

She called someone with her mouth, but no sound came out.

The first thing she woke up were the organs of the human body, and then the sleeping consciousness.

Cheng Zhuyou woke up. He was slightly startled at first, but then he immediately woke up.

As expected, this docile little dog started again.

What bad thoughts can a puppy have?

It's just to express one's closeness to the master.

As mentioned before, Cheng Zhu has a sleeping habit, that is, he must wear an eye mask when sleeping.

When he came to the hotel this time, he had no intention of staying overnight, so he didn't bring his sleeping equipment.

But Ye Zi had a steam eye mask in his luggage, so he made do with it.

At this moment, he was lying flat on the bed, without taking off his blindfold, and just said nothing.

This makes Ye Zi very surprised, wondering if this can't wake him up?

So, she began to perform the wake-up service at a high frequency.

In the process, she understood from some details that the boss had woken up.

The sensible woman understood his acquiescence at this moment.

It can be said that this woman is doing whatever she wants here.

She also adjusted herself from silent mode to sound mode.

Hearing is sometimes also very important.

The humble Ye Zi has her own unique enjoyment on the spiritual level because of her special attributes.

So, she actually said: "Boss, please, please."

Not only did she not feel humble, she really felt infinite pleasure because of this!

Finally, the boss woke up.

Ye Zi's eyes immediately turned red, and tears flowed out instantly.

She even felt a slight sense of suffocation and felt that she was having difficulty breathing.

Obviously, she got the spiritual needs she wanted again. "Sir, your hotel wake-up service is over, it's time to get up."

Ye Zi's sticky voice sounded beside Cheng Zhu, and then the eye mask on his face was gently taken off by Ye Zi.

Cheng Zhu opened his eyes and found that she was wearing the common lobby staff uniform in the hotel.

This is also the style of [Persistent Visit], and it feels especially good on her.

Ye Zi probably got up very early. She not only changed her clothes, but also put on full makeup.

Compared with the lobby staff of this five-star hotel, Ye Zi is obviously several levels more beautiful.

Cheng Zhu smiled and got up from the bed.

When he stood up, Ye Zi immediately squatted down, then looked up at him and said, "Sir, please wait."

What a joke, five-star hotels pay attention to hygiene, right?

Ye Zi, wearing the hotel work uniform, does things meticulously.

Every corner must be taken care of.

Well, very careful, a qualified hotel worker.

Doing anything is based on the principle of service first.

"Sir, are you satisfied with the service of this hotel?" Ye Zi asked.

Cheng Zhu looked down at her, and only then did he realize that she was wearing a badge on her uniform jacket, with the word Ye Zi written on it.

"Okay, that's enough. You're well equipped." Cheng Zhu pointed to the badge.

Ye Zi stood up, first pursed her lips in front of Cheng Zhu, and then said, "It's made on Taobao."

She pretended to be deeply into the role, bent down and bowed, saying, "If there is a follow-up message, please give me a five-star praise."

"Okay, okay, thank you for your hard work." Cheng Zhu said as he searched for pants all over the bed.

"It's not hard, boss." Ye Zi left the role and began to recall the feeling just now.

She opened her red eyes and felt that it was really addictive.

Time passed, and it was time for Ye Zi to return to her hometown.

She went to Xiaoshan to board the plane, left Hangzhou, and went to her hometown in Gui Province.

Ye Zi upgraded her ticket according to Cheng Zhu's instructions, and experienced first class for the first time in her life.

It's not only spacious and comfortable compared to economy class, but also has many privileges.

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Ye Zi followed the female driver to the parking lot and got on a modified Mercedes-Benz Vito commercial vehicle.

This car opened Ye Zi's eyes. The original seats inside were removed and replaced with more comfortable aviation seats.

The interior of the back seat was also completely changed to be more luxurious.

A good commercial vehicle was forcibly changed into a four-seater version, which instantly became more spacious. You can stretch your legs straight or lie down directly.

This kind of luxury modified business car has been very popular in recent years. The price of a Mercedes-Benz Vito is not high, but the modification cost varies. Some people only spend tens of thousands of yuan for small modifications, while some cars are directly modified at a cost of six figures, and the modification cost may even be higher than the price of the car.

Some people even modify the Coaster directly, turning a small bus into a comfortable movable living room.

This time when Ye Zi returned to her hometown, she did not have the confusion and running around in the past few years.

It was not so hard, and she felt more at ease.

After the car started, Ye Zi curiously tried the massage function of the seat.

She lay on the seat, raised her mobile phone, and took a selfie with a charming posture.

Ye Zi did not want to show off on her Moments, she just wanted to post a Moments that only Cheng Zhu could see to inform him that he had got on the car.

She was not sure whether Cheng Zhu was convenient to chat with her now.

In the case of uncertainty, she would never take the initiative to disturb him.

After sending the circle of friends, she soon received a like from Cheng Zhu, just like the emperor's review of the memorial, indicating that he had read it.

She secretly prepared a pick-up service at the airport, and this first-time like made Ye Zi feel very happy.

This year, she can have a happy new year

Unlike the happy Ye Zi here, a young woman far away in the deep city was upset by Cheng Zhu's operation.

The woman's name is Chen Yue, and she comes from a wealthy family. Like Shen Minglang, she wants to start her own business.

She originally ran an Internet celebrity bakery in Shenzhen. She wanted to create an Internet celebrity bakery chain brand, but it didn't work out.

Since the investment in this store was relatively large and it was designed by a relatively powerful designer, the business was pretty good at the beginning, with many people coming to check in.

But the speed of return on investment was not as high as she expected.

Just some time ago, Chen Yue noticed a milk tea shop that suddenly became popular on the Internet - Pomelo Tea!

She saw this store in the circle of friends of her friends in Hangzhou. According to her friend, the queue for a cup of milk tea takes several hours, and a cup costs over 30.

This directly refreshed Chen Yue's knowledge.

"Can milk tea be sold at such an expensive price?"

"And there are actually so many people queuing up to buy?"

Chen Yue felt that her thoughts were suddenly opened up.

She didn't know if she was obsessed with it, or if she was feeling blessed.

She directly bought a plane ticket to Hangzhou and flew to Hangzhou last month to take a look at this legendary milk tea shop.

As a result, this trip to Hangzhou opened her mind instantly.

She was no longer confused and found a breakthrough!

"Yes! You can sell milk tea!"

"I can adopt the dual-category model of milk tea + soft European baguettes!" Chen Yue suddenly came up with this idea.

Her idea is actually similar to [Nayuki’s Tea], which was supposed to appear at the end of 2015.

From the beginning, Naixue focused on the dual-category model of milk tea + soft European buns.

However, in ordinary bakeries, milk tea exists as a supporting role.

But Nai Xue mainly serves milk tea, supplemented by soft European buns.

The butterfly effect of Cheng Zhu, the reborn person, was born. Chen Yue had a similar idea in his mind and decided to implement it efficiently!

After she returned to Shenzhen, she began to look for a suitable store location, and then began to find a design company to design, striving to open the store before the year.

She had already thought of a name, so she named it Yue Cha, which was a homophone of her own name!

Chen Yue was highly motivated and led her "R\u0026D team" to frantically copy Pomelo Tea's flagship product.

"There has to be a difference in taste."

"The name also needs to be changed."

She didn't see anything wrong with it.

Her father taught her very early on: "The first person to do something does not mean the person who succeeds in the end."

Chen Yue felt that Pomelo Tea was too trivial.

Once the first Internet celebrity store becomes popular, you should start preparing new stores immediately instead of waiting to open a branch after the cost is recovered.

Internet celebrity stores pay too much attention to one word - potential!

"Sure enough, many people who start from scratch have their own limitations."

"The small profits in front of you are enough to make people ecstatic. After finally making money into their pockets, they may not be willing to spit it out immediately to increase investment."

"He's very smart, but he's a bit of a loser in his ways."

Chen Yue sometimes felt that Pomelo Tea existed just to make her wedding dress.

"What's more, I have my own innovation, including soft European bags!" Chen Yue is full of confidence.

However, just a few days ago, a piece of news was released, which was like a bolt from the blue to her.

"Youcha raised 100 million yuan?"

This was something she didn't expect!

Her advantage as a rich second generation disappeared in an instant.

But she quickly adjusted her attitude.

"I have to hurry up and open the Shenzhen store as soon as possible."

"He can raise 100 million yuan, which shows that he has the capital to be optimistic about the future market."

“The market is so big, it’s impossible to accommodate just one Pomelo Tea store!”

"Maybe I can also get a financing this year?"

"He is in Hangcheng and I am in Shenzhen. They are far away."

"For a while, he probably won't consider opening a store in Shenzhen. The big cities and magical cities in Zhejiang Province are his first choice."

"I'm just racing against time now!"

It can be said that Chen Yue’s thinking is very clear.

It's a pity that she met a guy like Cheng Zhu who didn't play by common sense.

In other words, she met a cheater!

In Internet celebrity high-end milk tea shops, everyone is crossing the river by feeling the stones and is in the exploratory stage.

Cheng Zhu was different, he dared to do something drastic!

It seems arrogant, but in fact it is both rough and subtle.

For him, he has not only witnessed the rise of high-end Internet celebrity milk tea, but also witnessed its decline.

2015 is a very important year. Cheng Zhu is bound to expand his milk tea territory this year.

When Chen Yue saw the announcement from Youcha, it could be said that she was so frightened that she couldn't close her legs.

She thought this man was absolutely crazy.

Where did the low-ranking man come from?

"How can anyone open a shop like this?"

"Don't even look at how far apart your dozen or so stores are from each other!"

"Do you know how much more this will cost you?"

"It's true that a poor loser suddenly became rich, with the attitude and face of a nouveau riche."

What made her feel most at a loss was that the other party was actually planning to open three stores in Shenzhen at once!

Her first store is still under renovation, and it is still unknown whether it will be popular.

If pomelo tea opens after the new year, things will suddenly become more difficult.

It just so happens that the layout of Youcha in Shenzhen is in the same place as Chen Yue's Yuecha.

The announcement picture clearly has a few big words written on it: Shenzhen Century Store (starting).

This is equivalent to a head-on confrontation in the same business district!

Chen Yue knows very well that there is not much time left for him.

"We must speed up and open stores faster!"

"If we delay any further, it will be difficult to fire the first shot!"

Coincidentally, Chen Yue is not the only one who feels collapsed and stressed in these first-tier cities in China.

Those who want to follow the trend of high-end Internet celebrity milk tea will give priority to big cities, but no one would have thought that they would encounter such a money-burning product, and such a person who does not regard money as money.

These days, there are indeed not many conservatives in the innovation industry.

But pure radicals like you are rare!

When Cheng Zhu made this decision, Yue Dongyi of wwzhoshyan Pulin Capital called him specifically.

He did not come to stop Cheng Zhu, on the contrary, he agreed with his approach.

Yue Dongyi was just curious about why Cheng Zhu did this and why he was so radical.

Cheng Zhu only said one sentence, and the capital tycoon narrowed his eyes slightly.

"The young consumer market at the beginning of 2015 will definitely upgrade, and it will be a big upgrade!"

Yue Dongyi: What a sharp boy!

The domestic young consumer market has been upgrading in recent years, and it is not surprising to say this.

But it should be noted that Cheng Zhu said a big upgrade!

And he said that it will be upgraded all the way from the beginning of the year.

The reason why Yue Dongyi was so sure of this was that on the day he met Cheng Zhu, didn't he go to Alibaba?

He knew very well that Alibaba would make a surprising move in 2015.

A big move that would shock the whole country and cause a major earthquake in the entire capital market!

"But there is no reason for this kid to know this."

"So sharp, exactly the same as when I was young!"

- "This Child is Like Me" 3.0.

What are the characteristics of young consumer groups these days?

- Broad vision, good taste, and very poor.

But it doesn't matter. Starting from 2015, young people will have more money to spend and their spending power will become stronger.

Even the so-called [licking dog economy] will start to rise year by year from this year!

It goes without saying how easy it is to make money from the licking dog group.

"A new era of consumption is about to begin." Cheng Zhu's eyes are deep.

The reason for all this is very simple.

At the beginning of 2015, [Huabei] will be born! MC