You're forcing me to be reborn, right?

Shen's house, in the tea room.

Shen Qingning, who was originally in a bad mood, immediately thought of the man's face after seeing Shen Minglang's face at this moment.

As smart as she was, she immediately guessed what dirty words her brother had learned from him.

This made Ningning a little bit amused.

Shen Minglang, put away your magical power!

You will be beaten to death!

After hearing the "so" said by this stinky boy, Shen Guoqiang put the teacup in his hand on the table with a little force, making a "pop" sound!

The sound was not particularly loud, and Shen Guoqiang did not slam the teacup heavily on the tea table.

Even so, Shen Minglang almost jumped up from the chair as a conditioned reflex.

Many memories of childhood and rebellious youth could not help but surge into his mind.

In his room, there were three framed calligraphy on the wall.

It said something like "down to earth".

Then, under the copybook, there were broken canes framed together.

Each cane was broken by Shen Guoqiang, and then hung in his room together with the words used to warn him, as a deterrent and warning.

It can be said to be very scary.

But after Shen Minglang turned 18, Shen Guoqiang never beat him again.

He also gave him a lot of freedom, letting him do whatever he wanted, and open a shop outside if he wanted, but he had to be responsible for everything he did.

Time passed, and so many years passed in a flash.

Boss Shen, who had graduated from college for many years and started several businesses, realized at this moment: I am still afraid of my father!

Shen Guoqiang glanced at his son and was speechless.

He felt that he must have had a brain injury, which was why he felt that he was much more mature and stable just now.

I was relieved to drink a few cups with him!

At this moment, Shen Minglang sat on a chair in the tea room like a quail, and did not dare to continue to make trouble for the time being.

But Shen Guoqiang intended to let him continue.

He was very curious, is it because the business is so good now, plus more than 100 million yuan in financing, that this young milk tea team is particularly inflated and has endless arrogance in their hearts?

He thinks this is actually quite normal.

When he was young, his career was on the rise, and he was also like this.

How can young people not be frivolous?

At a young age, they have achieved a lot and have no arrogance in their hearts. They are definitely a minority among the minority.

It's just that some people will show their arrogance directly, while some people hide it in their hearts.

"It seems that you don't take this Yuecha seriously?" He asked in a deep voice.

Shen Minglang didn't dare to say too much this time.

He picked up the white tea that Shen Qingning poured for him, took a sip, moistened his throat, and began to repeat some of Cheng Zhu's words to his father.

He began to compare Yu Cha and Yue Cha seriously, analyzing the advantages and disadvantages of the two.

Shen Guoqiang listened on the side and nodded frequently.

The feeling when he just came home came back to his mind, and he began to feel that his son had matured a lot.

In the past, he would not consider these things, and always thought that the store he opened was the best, and others were fools.

He would not consider the market, but only his own preferences.

Many second-generation people have this problem, thinking that they have high taste.

But they don't know that opening a business is not like this. Even if you really have good taste, you must understand the principle that high-brow music is unpopular.

What's more, what many people call taste is nothing more than the accumulation of money.

Shen Guoqiang read the news today. The news said that Yuecha has incorporated soft European bread elements, but it is completely opposite to the bakery, with milk tea as the main and soft European bread as the supplement.

In addition, it is also promoting fresh fruit milk tea, using seasonal fresh fruits, and has launched 3 new fresh fruit products that are not available on the market.

Although these three new products have not exploded, the news will definitely not write like this.

In the tea room, Shen Guoqiang listened to Shen Minglang for about ten minutes.

He spoke very carefully and considered it very comprehensively.

To put it simply, if I were a venture capital company, I would feel reassured after hearing such an answer from the founding team I invested in.

"Did you think of these yourself, or did Cheng Zhu tell you?" Shen Guoqiang asked at the end.

Shen Minglang adheres to the principle of seeking truth from facts and never uses lies to force himself, so he said in a sonorous and powerful voice:

"We discussed it in the meeting!"

It was indeed discussed in the meeting.

Cheng Zhu was responsible for talking freely, and he was responsible for: Yes, yes, yes!

When Shen's father heard this, he was not too disgusted with the three arrogant words "so" that Shen Minglang had just said.

If it is said that this young team "despises the enemy strategically and pays attention to the enemy tactically", then there is no problem.

He temporarily forgot his previous unhappiness and admitted that his useless son had indeed grown up recently!

Shen Guoqiang looked at him and asked the last question.

"What you analyzed is that Yuecha did not have the support of Shendu Capital. Now it has the support of Shendu Capital and has an additional 100 million yuan in funds. The situation will be different." He made a small comment.

"Have you considered this?" He stared at Shen Minglang's eyes, his aura as strong as ever, and asked.

Shen Minglang's eyes lit up again when he heard this.

--"coming"!

He instinctively wanted to lean back and lean back on the chair.

But after what happened before, he didn't dare to make any physical gestures this time.

But his tone was still imitating Cheng Zhu.

He said leisurely: "I don't think we should completely regard Shendu Capital as a rival!"

The reason why Shen Minglang coughed was because when Cheng Zhu said this sentence, he followed it with "Do you understand?"

If he said to Lao Shen now, "You don't regard it as an opponent completely, you understand", there would probably be a broken rattan on the wall of the room.

"Okay, okay, okay, I stopped!" He was thankful in his heart.

When Shen Guoqiang heard this, he became a little interested. Without understanding what he wanted to express, he said, "Oh?"

When Shen Minglang saw that his father had taken the bait, he was instantly ecstatic, pretending to be second-hand again, and answered the call instantly:

“Perhaps Shendu Capital will also come to us when we raise Youcha’s second round of financing!”

Ha ha! Cool! ! !

In the tea room, after Shen Minglang finished pretending to be a second-hand pussy, he watched helplessly as his father's face began to deteriorate.

Shen Guoqiang's already serious and oppressive face showed displeasure.

He realized that he was overthinking it again.

I thought they despised the enemy strategically and valued the enemy tactically.

Looking at it now, they are completely despising the enemy!

I was so high-spirited that when I raised my second round of financing, even my opponents would line up eagerly to stuff their money!

"Do you know how far you have to develop your milk tea business to be qualified to say such things?" Shen Guoqiang felt that he had to give him a good lesson.

With the current situation of pomelo tea and its future development momentum, it is simply impossible to reach this point!

Even if you are doing a [cash cow] type of business, it won’t work!

What's more, you just raised your first round of financing a year ago, and now your business expansion has just begun, and the rest of the stores haven't even been opened yet. Are you already thinking about this?

"It's still early for the second round of financing! Do you understand?" Shen Guoqiang said sternly.

Shen Minglang: ""

Roar! He told me "you understand"!

I just barely managed to hold back what I said!

For some reason, Mr. Shen felt a little crazy.

Beyond that, that familiar feeling is back.

That was the same suppressive education his father always gave him.

Shen Guoqiang scolded Shen Minglang severely, feeling that he was too ambitious, too relaxed in his mentality, and had started to commit his old habits again, starting to act smart!

In fact, Shen Minglang was like this purely because he had great trust in Cheng Zhu.

His cousin is the most awesome young man he has ever seen.

Whenever you think he is bragging, after a while his bragging will become a reality.

This alone is terrifying!

——Everything I say will come true!

To be honest, Shen Minglang was indeed one of the first people to discover Cheng Zhu's awesomeness.

When no one knew what Cheng Zhu was busy with during the summer vacation, he already knew that his cousin was making a lot of money selling QQ underwear!

Over time, this phenomenon has emerged: one dares to say it, and the other dares to believe it!

Cheng Zhu said that Shendu Capital might also come to the company during the second round of financing, so Shen Minglang believed he would come.

In fact, he has begun to silently look forward to this day.

He has long been accustomed to Shen Guoqiang's suppressive education.

Of course, there was also the undisguised disappointment in his eyes every time he blamed himself.

This is why Cheng Zhu always felt that all the stores Shen Minglang opened before were his personal "externalization".

He is not opening a shop, he is "selling himself".

What he wants may not be success, nor the little money he can make from opening a store. He just wants to prove himself as a person.

Recently, Shen Minglang has been completing the tasks assigned to him by Cheng Zhu.

Because of this, he could sense Cheng Zhu's foresight even more. He has even decided that supply chain development is the general trend and the future direction!

This is what he felt bit by bit when he was actually doing it.

"I do have a partial understanding of some of my cousin's ideas. But with some of the things he asked me to do, I have slowly come to understand his deep meaning, and I have slowly begun to see some directions for the future."

He feels that Pomelo Tea is on the right path!

More correct than any of my peers!

At this moment, he looked up at Shen Guoqiang and met that extremely familiar look.

There was this disappointed look in my eyes again, as if the pig head of the zodiac sign in the Old Summer Palace was a fake, and the real pig head was on my neck.

After talking a lot, Shen Guoqiang finally left the tea room with an unhappy look on his face, leaving only one sentence:

"Think about it for yourself. The capital market's second round of financing for you is still very early! If you continue to have such a good attitude, we don't even know if there will be a second round!"

After Shen's father left, Shen Qingning and Shen Minglang were left in the tea room.

During the communication between the father and son, Ning Ning was only responsible for making tea and did not participate or express her own opinions.

In fact, she always felt that her father sometimes had a bad attitude towards her brother, and some of the words he said were too hurtful.

In her memory, there was almost no scene of him praising Shen Minglang.

Of course, this was also related to the fact that Mr. Shen had been a bit lawless since he was a child, and he was particularly naughty.

At this moment, it was Shen Minglang who faced his sister's concerned eyes, and smiled shamelessly, just like he did after being scolded in the past.

"It's okay! Ningning, I'm used to it!" He said with a smile, and he began to comfort his sister.

"At worst, I'll post a circle of friends before the second round of financing, telling him to remember to read the news! Haha!" Shen Minglang pretended to be strong and said in a boastful tone.

On the other hand, Cheng Zhu had no idea that in the eyes of Ningning's father, because of Shen Minglang's forced second-hand pretense, he became a young man in a state of expansion.

Of course, with all the pretense he pretended to be, and the words he said, anyone who heard it would think that this kid was very arrogant!

Www＿ тт kán＿ ￠O

It is estimated that only the old-fashioned Wang Yuedongyi would think in his heart: This kid is like me!

At this time, he could clearly feel that after obtaining 100 million yuan in financing, Yuecha began to be a little eager to expand.

Just tonight, Yuecha’s official blog announced that 7 stores are already under preparation.

This is probably because of limited time.

"Yuecha should try its best to catch up with our store opening speed." Cheng Zhu thought.

"But because of supply chain and other reasons, Yuecha’s first choice for opening stores is to take Shenzhen as the center and then radiate to the surrounding areas."

"The stores are relatively close to each other."

"It’s the route of [building a base camp]."

Little did he know that in Cheng Zhu’s eyes, he liked this kind of opponent the most!

It is said that shopping malls are like battlefields. If your layout is relatively scattered, I will fight you more hard.

If you directly take Shenzhen as the center and radiate to the surrounding areas, it will be very easy!

"I will take you down in Shenzhen!"

"The first step is to take your 'capital'!"

"At the beginning of the game, I will attack the enemy base directly, who cares!"

[Yuzu Tea]'s 18 stores are about to open, and at this moment, they are already preheating the entire network.

Cheng Zhu is preheating not only these new stores, but also new products that are launched at the same time!

This is also a fruit tea, but the specific type of fresh fruit milk tea has not been announced to the public yet.

At present, whether it is Yangzhi Ganlu, Zhizhi Berry, or Succulent Grape, they are all selling very well and have a very high market recognition.

Imitation stores like Yuecha are also launching self-developed fresh fruit milk tea.

Cheng Zhu actually cares about this.

He is not afraid that others will really develop a hit product, because there is a fundamental difference between having only a deck of trump cards and holding a hand full of trump cards.

You are still developing trump products, and I am very embarrassed here. With more and more hit products in the future, it will be difficult to determine which ones are the main trump cards in the store!

The most annoying scene that Cheng Zhu didn't want to see was: for example, Yuecha launched a self-developed lemon tea some time ago, but they didn't taste good.

However, they were the first to use this fruit.

When we launch new products, if it is the same fruit, even if the other formulas are different, this guy is likely to claim that we are imitating or plagiarizing, and use this to get attention!

Internet celebrity brands, sometimes they compete for traffic.

Therefore, Cheng Zhu is really annoyed by these crooked and crappy R\u0026D teams, who try their luck with various fruits all day long, regardless of quality control, and whether they are delicious or not. They are eager to launch the products to the market before they have perfected them.

Maybe they are complacent and think they are pioneering and innovative.

"However, I deliberately slowed down the speed of launching new products before because I only have one store, and there is no need to do so. I have to hold the cards in my hand first."

"Now it will soon become 19 stores, and a new batch of stores will open at the end of next month."

"The efficiency of launching new products should be improved." Cheng Zhu thought.

What makes him feel lucky is that the new product he is going to launch next, no one uses fruit for the time being.

After the news of the new product was launched, some of the fans of pomelo tea on the Internet expressed their expectations.

Sometimes it is so magical, because your product is expensive enough, it is easier to have some die-hard fans.

This is actually in line with the human nature of some people.

"Looking forward to the new product! I have been drinking it every day recently, and I am really a little tired of it!"

"What kind of family conditions do you have to drink a cup of pomelo tea every day?"

"The Beijing store is about to open, I want to try the new product!"

"Okay, I hope it's not a fruit I am allergic to"

Of course, the most concerned about the trend of pomelo tea must be these Internet celebrity milk tea shops that follow the trend.

For example, Chen Yue, the boss of Yuecha, has been a little nervous these days, because the Shenzhen Century Store of Pomelo Tea is about to open, and everyone will fight directly in the same business district!

Good guy, you are going to launch a new product on the first day of opening the store, right?

——Xiaotou man, you don’t have martial ethics!

"Is this your killer move after launching all 18 stores at the same time?" Chen Yue thought.

Her mood began to become increasingly heavy.

Because she felt that the other party would choose to launch a new product on the first day of launching 18 stores, which must mean that they are very confident in the product.

Otherwise, when many people see new products, they will buy the new products first and then think they taste bad. This group of new customers will immediately have a greatly reduced impression of the brand.

"The safer way is actually to continue selling old models that are already recognized by the market when opening a store."

"After all, in places like Shenzhen and Beijing, the vast majority of people have never drank pomelo tea." Chen Yue thought to herself.

"For them, there is no difference between these old models and new ones."

In her opinion, Yucha's current approach is quite radical.

The risk is a bit high, but the rewards are also considerable!

Now Chen Yue can only pray for the blessings of gods and Buddhas in her heart, hoping that pomelo tea can be like her Yue tea, which is crazy about new products.

Her biggest feeling recently is: Fresh fruit milk tea is not so easy to innovate!

But she didn't know that Cheng Zhu had never thought of making it so easy for these Internet celebrity brands that followed the trend.

"Just launching a new product is too little pressure." Cheng Zhu thought to himself.

"Since you are overestimating your abilities and want to compete with me, let me try to see how you can withstand pressure."

Until now, Pomelo Tea has remained mysterious.

But on the day when the 18 stores officially open, the first [joint brand activity] will be fully implemented!

time moves backward

The 18 stores of Pomelo Tea are officially open for business.

Cheng Zhu has been looking forward to this day for a long time.

Both the marketing department of [Youcha] and the company conducting this joint brand are fully prepared.

In this joint venture, Cheng Zhu’s goal is not to follow the route of precise harvesting.

The purpose of some collaborations is to force fans to pay.

But his purpose this time is only one, and that is hype!

He just wants to make pomelo tea more famous, that's all.

The joint name this time is a social platform with mostly young users.

At the beginning of 2014, it had more than 100 million registered users and 40 million monthly active users!

Now a year has passed, and various data have soared.

It's called [Momo]